What do GT and MT mean in marketing?

GT Channel: Groston Traditional Channel, MT Channel: ModernTrade Modern Channel.

Traditional channels refer to the process of goods from manufacturers to consumers.

Mt-modern trade refers to the modern channel/ channel in TPM, which corresponds to the Traditionaltrade of TT.

Moderntrade refers to the modern channel/ channel in TPM, corresponding to TT(Traditionaltrade) traditional channel/channel.

Extended data

There are obvious differences between traditional channels and new channels in organizational structure and operation mode.

In the traditional organizational network with highly separated channels, channel members are independent of each other and act independently. Trading is based on their own interests, bargaining and competition, so the contact is loose and the trading relationship is very unstable. In this way, although the independence of each enterprise has been maintained, the lack of the same goal has affected the local and overall operating efficiency and operating efficiency.

The new channel is an organizational network with professional management and centralized planning. Channel members adopt different degrees of integrated operation or joint operation, thus forming business scale, strengthening communication ability, improving overall operating efficiency and operating efficiency, and effectively enhancing environmental adaptability and market competitiveness.

Baidu Encyclopedia-Traditional Channel

Baidu encyclopedia -MT