What is the new media major?

The new media major is a new news and communication major based on the great promotion of emerging media forms such as the Internet to the news and communication industry and the whole society, and adapted to the development of the digital information age and the trend of media convergence on the mobile Internet. This major is the further development of the new media and information network major, which started enrollment on 20 1 1.

With the rapid development of network and new media technology, it has promoted profound changes in the traditional news industry. The traditional journalism and communication major, which aims at cultivating professional knowledge such as newspapers, radio and television, is facing unprecedented challenges. In today's all-media information age, media convergence mainly occurs between traditional media (TV, radio and newspapers) and emerging media (network TV, network broadcast, IPTV and mobile TV). In the form of communication, the rapid development of traditional media and new media such as mobile TV, network TV, digital broadcasting and touch media are quietly emerging. At the same time, "news dissemination" is more and more generalized as "information dissemination", and WAP network based on mobile phone terminal is more and more on par with traditional WEB network. In short, the network has increasingly become the main platform for news information production, processing, dissemination, innovation, circulation and consumption.