Brewery business plan

Model text of brewery business plan template

Lead: The chemical composition of liquor is ethanol, which generally contains a small amount of fusel alcohol and esters. The concentration of edible liquor is generally below 60% (a few are above 60%), and the liquor is fractionated and purified to more than 75% of medical alcohol and more than 99.5% of anhydrous alcohol. Wine is made from fermented grains. China was the first country to make wine. Brewing technology was invented as early as 2000, and it has been continuously improved. At present, it has developed to produce beverages and alcoholic beverages with various concentrations and tastes, and extracted medical alcohol with a concentration of over 95% and anhydrous alcohol with a concentration of 99.99% for industrial, medical and scientific experiments. Due to the prevalence of alcohol, the crime rate has risen sharply. Drinking makes people easily paralyzed, unconscious and irrational.

catalogue

(1) Basic information of the company

Briefly introduce the establishment time, registered capital, products and staff size.

(II) Introduction of products/services

Briefly describe the company's main products and services.

(3) Industry/market analysis

Briefly analyze the industry situation, market capacity, market development prospect and consumer acceptance.

(iv) Operational status

Brief analysis of market share and customer number

(v) Financial analysis

Accumulated input, output, income and profit this year since the establishment of the company.

(6) Financing plan

Financing amount, shareholding ratio, financing period and exit mode

The first part of the company profile

(1) Company introduction

Introduce the background, scale, team and capital structure of the company in detail.

1. Major shareholders

Name of shareholder, amount of contribution, mode of contribution, proportion of shares and contact telephone number.

2. Team introduction

Introduce the experience and successful experience of each core team member in technology, operation or management.

3. Organizational structure

4. Staff situation

(2) Operating financial history

(3) External public relations

Strategic support, partners, etc.

(4) The company's business strategy

Development direction, development strategy and goals to be achieved in the near future and in the next 3-5 years.

Part II Products and Services

(1) Introduction of winery products and services

(two) the core competitiveness or technological advantages of the winery

(3) patents and registered trademarks of wine products

Part III Industries and Markets

(1) Industry Status

The development history and trend of winery industry, technical barriers, trade barriers and policy restrictions to enter the industry.

(2) Market potential

The market capacity, market development prospect, consumer acceptance and consumption behavior of the winery were analyzed.

(C) Industry competition analysis

The main competitors and their advantages and disadvantages are compared and analyzed, including performance, price and service.

(D) Income (profit) model

Business charges, income model, from which business links and customer groups to obtain income and profits.

(5) Market planning

The company's sales revenue forecast for the next 3-5 years (if the financing is unsuccessful)

The fourth part is marketing strategy.

(A) the target market analysis of wineries

(B) Analysis of winery customer behavior

(three) the winery marketing business plan

(1) Strategies for establishing sales network, sales channels, and setting up agents and distributors.

(2) Advertising and promotion strategies

(3) the pricing strategy of products/services

(4) Incentive mechanism of sales team.

(D) Winery service quality control

Part V Financial Plan

Please provide the following financial forecast and explain the basis of the forecast:

Balance Sheet of Winery Project in the Next 3-5 Years

Cash flow statement of winery projects in the next 3-5 years

Income statement for the next 3-5 years

Part VI Financing Plan

(1) Financing method

Explain in detail how much money is needed for future phased development, how much the company can provide and how much investment is needed. Financing amount, shareholding ratio and financing period

(ii) Use of funds

(3) Exit mode

Part VII Risk Control

Explain the risks that may be encountered during the implementation of the winery project and the countermeasures. Including: technical risk, market risk, management risk, policy risk and so on.

Article 2:

I. Business background

I have been selling liquor for several years. I once opened my own shop in this county, and then I was the sales manager of Xiang Tianye Distillery in Maotai Town, Guizhou Province. Several years of sales experience made me think of the idea of opening my own liquor factory in my hometown. Last Spring Festival, I went home to get together with my friends. While drinking, I talked about the local liquor market and situation. It is found that the local liquor market is not wide enough, the sales are not very smooth, and there is no local brand characteristics.

So I want to produce high-quality brand liquor according to the needs of local consumers. Moreover, my years of sales have also accumulated many reputable old customers. Wholesale and retail of local brewing liquor will definitely create better benefits.

Two. To authorize, entrust

Establish Xiaobai Winery on the premise of people's demand at present.

What is the foundation of our factory? Quality, customer owner? Sell reputable products, actively build brands, and formulate the principle of wine prices that meet market prices. Brightness price tag? Let customers buy and drink with confidence.

Three. The idea of doing business

1. To provide customers with high-quality liquor and distiller's grains services (there are many local pig-raising developments).

2. Local people have the habit of drinking white wine for a long time, and they prefer it; The demand for distiller's grains is large; Low cost of raw materials; Good sales in winter and spring (large sales in cold weather);

3. There are not many local self-employed, not only the taste of wine, but also the quality of distiller's grains are not very good.

Four. General situation of factory

4. 1 factory overview

Factory Name: Brewery (to be determined)

Industry type: production and processing industry

Organizational form: Private enterprises mainly produce and sell themselves.

Scope: Liquor processing and sales. Liquor processing and sales. Liquor processing and sales

Factory Location: Xinzhuang Village, Jietou Town, Tengchong County

Winery area: covers an area of 6000 square meters.

Enterprise philosophy: development by quality, based on reputation, persisting in creating value for customers and making progress together with employees.

Personal information of entrepreneur: Yang Zongsheng, male, 23 years old, with technical secondary school education.

4.2 Project Introduction

The profit of liquor industry has been growing rapidly, and it is a performance-driven industry. Township brewery is the secondary industry of production and processing. Our brewery is a joint venture by individuals. It is a small-scale enterprise that uses clinker high-yield brewing technology to brew wine, and it is a double-income enterprise that combines brewing and raising pigs.

At the beginning of choosing an industry, I first measure my capital and analyze my actual situation, and then make further plans. The advantages of choosing to build a winery in your hometown are:

(1) There is no similar liquor factory around our village. Almost all of them closed down before, so I can have a broad market.

(2) The establishment of a liquor factory here in our hometown can use local materials and the cost is low.

(3) There are few capital requirements for building a factory here, which is very suitable for starting a business, especially this small-scale liquor factory.

(4) Now, it is indispensable in the lives of local people, so it is a wise choice for me to build a factory here this time, with a broad market and profit.

(5) I can get technical support by cooperating with my former boss.

4.3 Location advantages

(1) Our town has convenient transportation, and the road to the county seat has been completed, which can greatly reduce the delivery time. Convenient for our production and sales.

(2) The township labor resources are abundant and the cost is not high, which can save the cost of starting a business.

(3) We can get support from the government and villages to increase employment opportunities.

(4) Close to rivers, water resources are abundant.

4.4 Factory Decoration

Style, advertising and equipment (hardware and software equipment)

4.5 Equipment selection

Brewing pot, cooler, wine container, etc.

4.6 Technical advantages

4.7 Market analysis

Verb (abbreviation of verb) market strategy

Make full use of various channels, legal publicity, formal sales.

Financial requirements of intransitive verbs

1. Factory fixed assets:1.5-20,000; The renovation cost is 500-65438+ 10,000 yuan; Equipment procurement 12? 65438+600,000 yuan

2. Employee salary1500-2,200 yuan/month; Daily working capital of 5000; Others: 65.438 billion yuan (liquor production license)

3. Do a good job of daily, monthly, quarterly and annual closing.

4. personnel plan? Staffing and recruitment? Staff training and development;

5.

Seven. Risk assessment and control

1. Risk assessment, technology development assessment, market development risk and risk control

2. Adhere to the established policy of high quality and low price.

3. Develop the market and cultivate loyal customers.

Abstract: growth and development

The growth of enterprises needs to adhere to innovative ideas, conform to social and economic development, and look at problems from a long-term perspective. Make a long-term plan for the development of the factory according to the actual situation and make a comprehensive summary. Adhere to independent innovation, focus on constantly improving product quality and service, constantly enhance the value and influence of your own brand, and make the factory stronger and bigger. Adhere to sustainable development and assume social responsibility (independent innovation, industrialization of innovation achievements).

Develop circular economy and implement harmless and efficient industrial management? Three wastes? , better solve the pollution problem of traditional wine industry; Great progress.

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