Traditional Culture Encyclopedia - Traditional festivals - What is Taobao's biggest sales category?
What is Taobao's biggest sales category?
1. What is the biggest category of Taobao?
Taobao's biggest sales volume is brand women's wear.
First: brand women's wear/women's wear classics.
Second: skin care and beauty/shaping and weight loss/unilateral essential oil.
Third: drinks.
Fourth: outdoor/mountaineering/camping/travel equipment.
Fifth: Computer equipment/Internet related.
Sixth: Spirulina/algae extract.
Seventh: health products/dietary supplements.
Eighth: house furniture.
Ninth: women's underwear/men's underwear/home furniture.
Tenth: snacks/dried fruits/local products.
Second, how to improve the popularity of Taobao?
1. First of all, we must understand that the keywords in the title are the key to accurate drainage and flow, but they are not the only way to enhance popularity. Each keyword has a corresponding weight.
Although the big words in the industry have a high weight, it is difficult to enhance the popularity of search without matching in other aspects. For example, customers will display many search results after searching for clothes.
But it will also be purchased according to the price, main picture, sales volume and buyer's evaluation.
So we should not only consider the search volume, but also consider the conversion rate.
Fame is a key point that affects the comprehensive ranking of products, but it needs to be optimized from the weight of the products themselves in order to enhance the popularity of search.
2. Quality scoring is the best way to enhance the popularity of search in promotion, which can be seen from the data of Taobao training and drilling exhibition, as well as the correlation between keywords in product titles and products themselves.
A good title can match goods even if it is divided into many keywords, and these keywords can be combined by the traffic analysis tools in the through train.
3. Shelf time is also the key to gain weight. The popularity of small and medium-sized sellers can't be compared with that of big sellers, so we should avoid the shelf time of high-popularity products and avoid high-quality competitors reasonably.
4. Deduction records and demotion penalties for historical violations of Taobao stores will directly affect the popularity of search.
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