One, two, three, four, five of Ronglian's transformation

September 22, Ronglian Technology Group Co., Ltd (hereinafter referred to as "Ronglian") released a new strategy and brand, officially embarked on the road of transformation. In the future, Ronglian will take the new generation of information technology integration services as the core, and spend 3-5 years to realize the strategic transformation from traditional IT integration services to cloud integration services and data integration services, and become the industry's leading new generation of information technology integration service provider.

Why? How to turn? Taking the opportunity of Ronglian's transformation, let's talk about those things of integrators.

The good old days of the traditional integrators came to an end

The integrators are no strangers, many of them are also called agents, we buy computers, they are shipped from the integrators. Why not manufacturers? Because there are too many consumers and too many businesses for manufacturers to serve. It can be said that this is the main positioning of the past integrators: resale of products, earn a difference in price, sell head, provide some relatively simple services.

Therefore, to put it bluntly, integrators, not much core competitiveness, can be exported, can bring their own value is not high. This also leads to the integrator has a most prominent feature is difficult to do big, strong. Of course, the big here does not refer only to the size of the company, because there are indeed many integrators volume is large enough, tens of thousands of employees, but then look at the per capita output, profit, less than poor.

But even so, in the past, the day of the integrator is also quite good, after all, the difference is still relatively large, equipment installation and commissioning of these services each customer needs. But now it's different, the cloud era came, buy cloud servers no longer need to transport, installation, debugging, the customer's own point and click on the mouse on it, the distance between the manufacturer and the customer was further shortened, leaving the middleman's profits became thin.

So, can understand why Ronglian want to transform it? Not turn is waiting to die. In fact, not only Ronglian, but all the bigger integrators, these years are busy in the transition, to be honest, Ronglian action has been considered slow.

Said why, the following transformation direction of the choice of issues.

Focusing on two major directions: cloud and data

If you only look at the strategic goals, the core meaning of each expression is not too different, for example, Ronglian said that it is to change to the cloud integration services and data integration service providers, Digital China said that it is to change to the whole process of digital service providers.

First of all, the transformation of the integrator is to get rid of the past resale of hardware such as identity, and secondly, the goal is to become a more valuable products and services provider, the difference lies only in the direction of their respective focus. And the direction of the development and each integrator's genes, advantages and strategic vision are closely related.

Take Ronglian for example, why would you choose the two directions of cloud and data?

One of the major directions is that the digital economy has become a new theme of the times, and data has become a new factor of production and a tool for perceiving the world, insight into laws, predicting trends, and making decisions about the future. At the same time, the evolution of cloud services to cloud-based services, bringing about changes in the social relations of production, the cloud has shifted from the initial infrastructure cloud to the cloud of software, a variety of services cloud, cloud future ubiquitous, within reach.

As Yan Guorong, President and CEO of Ronglian Technology Group, said in his speech, today's user demand for information services has undergone a fundamental change, and the need for IT infrastructure has increasingly given way to the need for business and data governance. Therefore, Ronglian made this choice to follow the trend.

Secondly, there is enough accumulation to support Ronglian to complete such a transformation. Ronglian has been doing infrastructure and data services for more than 20 years, and DELL, EMC, VMware, Oracle, Ruijie, Hitachi, Huawei, etc. are close partners, only the shape of the service is slightly different from now. In other words, Ronglian understand user needs, know the user pain points, transformation, although it is also crossing the river by touching the stone, but there are signs.

With the direction also need specific landing initiatives. It should be said that the development of practical measures to test the judgment and decision-making power of the enterprise more, because a move is not careful, is likely to lead to the failure of the entire strategy.

One, two, three, four, five

Looking at Ronglian's transformation initiatives, summed up in five sentences, one is to adhere to the service orientation unswervingly; the second is to build three major capabilities, including technology research and development capabilities, service delivery capabilities and industry expansion capabilities; the third is to achieve the quadruple, that is, specialization, standardization, productization and business; the fourth is the layout of the cloud services, data services, own products and services, data center construction The fourth is the layout of cloud services, data services, own products and services, and data center construction; the fifth is to focus on five major industries: finance, government and public utilities, carriers, energy manufacturing, and biomedicine.

Focusing on the two business directions of cloud and data.

Cloud services mainly include private cloud construction services, public cloud MSP and industry cloud operation services. Ronglian is committed to solving the problems of building, uploading, managing, and using clouds, and becoming a professional partner for customers to build private clouds, upload public clouds, manage hybrid clouds, and use industry clouds.

In terms of data services, Ronglian will provide users with self-developed data products and partner data products in the whole life cycle of data collection, data storage, data management and data application, and provide users with professional data services to help customers discover the value of data.

Yan Guorong frankly said that the transition can not be achieved overnight, it is a long process, Ronglian will go step by step solid.

It is worth mentioning that Ronglian also released a new brand VI this time, the upgraded group LOGO, with simple and clear modern visual language, conveying a more recognizable brand image of technology, which also means that Ronglian Technology Group will meet the industry's blue sea of new opportunities in a brand new look.

Postscript

Although the curtain of the transformation of the integrator has been opened for several years, it can be responsibly said that there is no integrator dare to say that the transformation is successful. So Ronglian's transformation is late, but the opportunity is certainly there. Ronglian itself has come up with a full of vigor, made full preparations to fight this hard battle, including the head of Yan Guorong is also just from Digital China over, the organizational structure has also been adjusted.

As a practitioner of more than 20 years of IT veterans, the interview Yan Guorong said are very real, for example, the transition shows that Ronglian the past is not good enough, the product Ronglian has not yet thought of understanding, Ronglian is only now transition is really slow. But this is also one of the important factors that I am optimistic about its future, only to recognize their own shortcomings may be circumvented.

Finally, I wrote out the three goals of Ronglian transformation: First, early across the scale of 10 billion, now more than 30 billion, second, technology to a higher level, really become a technology-based company, third, the company's management level to a higher level. See when Ronglian can be realized.