Research Direction of Liu Sanjie's Cultural Symbol Transformation

Liu Sanjie is a character in Zhuang folklore, whose long history of development has led to the formation of a rich and colorful "Liu Sanjie Culture". Liu Sanjie culture" refers to the literature or art related to Liu Sanjie produced in the course of history, mainly including "Liu Sanjie Legend", "Liu Sanjie Ballad", "Liu Sanjie Film and Television", "Liu Sanjie Legend", "Liu Sanjie Song" and "Liu Sanjie Film and Television". "Liu Sanjie Film and Television" and "Liu Sanjie Tourism". "Liu Sanjie culture has colorful forms of expression and distinctive symbolic significance. Semiotics has a long history and has become a broad and diversified discipline theory, the use of semiotics theory to analyze the meaning of the "Liu Sanjie" cultural symbols, can be analyzed in different times its symbolic meaning is different. The difference in the meaning of the symbols is due to the influence of the environment of the times on the one hand, and the difference in the construction of the cultural symbols of "Liu Sanjie" on the other. The presentation and construction of the cultural symbols of "Liu Sanjie" promote the development of its symbolic consumption, which leads to the development of local social economy and the spread of "Liu Sanjie culture". The paper is divided into three parts: introduction, body and conclusion. The introductory part firstly describes the origin and significance of this paper, then summarizes the research on semiotics and "Liu Sanjie" from the time dimension, and finally describes the research ideas, contents and methods of this paper. The text consists of five chapters. The first chapter describes the generation of "Liu Sanjie culture" and its connotation. The generation of "Liu Sanjie culture" has a specific geographical and humanistic environment. The natural geographic environment is the superficial factor for the generation of "Liu Sanjie" culture, while the influence of history and culture is the inner force for its cultural development. The song polder activities of the Zhuang people and the custom of speaking in song are the historical and cultural foundation of "Liu Sanjie culture"; the peculiar mountains and beautiful water have created a unique natural atmosphere for the birth of "Liu Sanjie culture". For the "Liu Sanjie culture" connotation of the author mainly from the "Liu Sanjie legend" "Liu Sanjie song" "Liu Sanjie film and television" "Liu Sanjie". "Liu Sanjie Tourism" to discuss, these aspects are the core part of the culture. The second chapter analyzes the meaning of "Liu Sanjie" cultural symbols from the perspective of semiotics. Semiotics has a long history and is rich in diversity. French semiotician Roland Barthes believes that the interpretation of a symbol should not ignore the influence of cultural factors behind it, so he takes Saussure's linguistic semiotics as the basis and intervenes the role of culture into it to form a secondary symbol system, which is also called the system of connotation. The referents in the system are influenced by ideology, and the referent meanings of the symbols are different under the influence of different cultures. Using Roland Barthes' secondary symbol system to analyze the cultural symbols of "Liu Sanjie", it can be observed that the meaning of the symbols changes in different times. This paper mainly takes the two time periods of the 1950s and 1960s and the beginning of the 21st century to the 1920s as examples to analyze the meaning of the symbols of "Liu Sanjie" in the context of different times. "This paper mainly takes the two time periods of the 1950s and 1960s and the early 21st century to the 1920s as examples to analyze what kind of transmutation has happened to the cultural symbol of Liu Sanjie in the context of different times. The third chapter illustrates the significance of the cultural symbol of "Liu Sanjie" by taking the example of the color tune and the movie "Liu Sanjie" in the middle of the 20th century. the founding of the new China in 1949 gave the Chinese people a great self-confidence and encouragement, and Liu Sanjie, a color tune drama, was produced by Liuzhou in 1958 as a gift to the 10th anniversary of the National Day. The birth of "Liu Sanjie" colorful tune drama made "Liu Sanjie" become "Guangxi red", and all over the world have created literature and art related to "Liu Sanjie". Among them, the movie "Liu Sanjie" gained fame, in which a national heroine with revolutionary spirit was portrayed who was brave enough to say "no" to the landlord class, and the portrayal of this image greatly fit the expression of the national ideology, and at the same time satisfied people's imagination of "Liu Sanjie" at that time. The movie "Liu Sanjie" was a great success. The movie "Liu Sanjie" became the representative of the cultural symbol of "Liu Sanjie" in people's mind. At this time, the cultural symbol of "Liu Sanjie" in the connotation system refers to the movie "Liu Sanjie", and the meaning of the symbol is a national hero with revolutionary spirit. The fourth chapter takes the 21st century "Liu Sanjie" cultural symbol tourism as an entry point, and analyzes how the "Liu Sanjie" cultural symbol has changed in the context of market economy. We mainly take Yangshuo "Impression - Liu Sanjie" and "Yizhou Liu Sanjie Tourism" as examples. In the 21st century, with the development of socialist market economy, the cultural symbol of "Liu Sanjie" and the tourism industry have integrated with each other, industrialized the symbol, and driven the development of social economy. In Yangshuo, the two-way interaction between the performance of "Impression - Liu Sanjie" and the "Liu Sanjie Cultural Impression Museum" allows tourists to understand the "Liu Sanjie culture" in a comprehensive way. In Yizhou, the replica of Liu Sanjie's former residence and the performance of the classic songs create a kind of spatial imagination, allowing tourists to think about the origin of Liu Sanjie's culture. Whether it is "Impression - Liu Sanjie" or "Yizhou Liu Sanjie Tourism", both of them extracted "Liu Sanjie ballad symbols" from the movie "Liu Sanjie", and then constructed and presented artificially to give the cultural symbols of "Liu Sanjie" to Guangxi tourism. After artificial construction and presentation, the cultural symbol of "Liu Sanjie" is given the connotation of Guangxi tourism, weakening the distinctive personality of the cultural symbol of "Liu Sanjie", dissolving the previous political significance, and giving it a new symbolic meaning: the symbol of Guangxi tourism. Chapter 5 analyzes the consumption of "Liu Sanjie" cultural symbols from the perspective of symbol consumption. With the prosperity of cultural industry and tourism, material consumption gradually shifts to symbolic consumption. The consumption of "Liu Sanjie" cultural symbols in folkloric tourism experience is also gradually increasing. The consumption of "Liu Sanjie" cultural symbols has driven the social and economic development of one side, and at the same time promoted the dissemination and promotion of "Liu Sanjie culture". However, excessive symbol consumption leads to the abuse of symbols and the arbitrary construction of symbols, which is easy to lose the real value of symbol consumption, so the construction of symbols should follow the principle of reasonableness and moderation as much as possible. The last part is the conclusion, which summarizes the process of transmutation of "Liu Sanjie" cultural symbols in contemporary times, and its development path reflects the development of traditional national cultural symbols and local socio-economic integration and mutual promotion, and also provides a reference idea for the development of other traditional cultures.