What's the difference between a supermarket and a convenience store?

We usually go to supermarkets or convenience stores to buy things. So, do supermarkets and convenience stores mean the same thing? Actually, there is a difference between a supermarket and a convenience store. What is the specific difference between a supermarket and a convenience store? Let me tell you the difference between a supermarket and a convenience store.

First, the difference between supermarkets and convenience stores 1. Differences in demand

Supermarkets are stores that meet customers' daily needs, and convenience stores are stores that meet customers' immediate consumption needs.

2. Differences between consumers

Supermarkets are mainly ordinary consumers, families are the main sales units, and convenience stores are mainly people who pursue quality of life, are used to nightlife and have a fast pace of life.

3. Different positions

Supermarkets are mainly located in residential areas, and convenience stores can also be located in downtown areas and transportation hubs.

4. Differences in the characteristics of commodity varieties

Does the supermarket meet the daily needs of customers? One-time purchase? Shops generally have more than 3,000 kinds of goods, the most of which are15,000 kinds. The commodities operated by convenience stores are mainly daily consumer goods with high consumption rate in supermarkets, which have the characteristics of instant consumption, emergency and small capacity.

5. Differences in business hours

The business hours of supermarkets are between 12- 16, while convenience stores are above 16, and some even open 24 hours.

6. Profit difference

Convenience stores provide customers with more services, the price is higher than that of supermarkets 10%-20%, and the profit of convenience stores is 2%-3% higher than that of supermarkets.

Second, the characteristics of convenience stores 1. The convenience of distance

Compared with supermarkets, convenience stores are closer to consumers. Generally, it can be reached by walking for 5~ 10 minutes.

2. Convenient shopping

Convenience store products are characterized by instant consumption, small capacity and urgent need. There are generally about 2,000 to 3,000 kinds of supermarkets. Compared with supermarkets, convenience stores have smaller area (50-200 square meters), fewer kinds of goods, simple and clear display of goods, and lower shelves than supermarkets, so customers can find the goods they need in the shortest time. The service desk with the same import and export is used to collect money, which avoids the phenomenon of supermarket checkout queuing. According to statistics, it only takes three minutes for customers to enter the convenience store and end the payment.

3. Convenience of time

The business hours of general convenience stores are 16~24 hours, which is open all year round, so some scholars call convenience stores consumers? Any time? Shopping type.

4. Convenience of service

Many convenience stores turn it into a community service center, and strive to provide customers with multi-level services, such as express delivery, deposit and withdrawal, fax, photocopying, collecting utilities, selling stamps, booking air tickets and plane tickets, and developing films. Pursuing shopping convenience is the general trend of social development, which determines that convenience stores have strong vitality and competitiveness.

Third, the management form of the supermarket is 1. Japanese style. Represented by Huatang in Beijing and Jiashike in Shanghai, it is a combination of fresh supermarkets and department stores, with department stores as the main body, and adopts a sales model combining self-help and self-help commodity departments.

2. American style. Take Wal-Mart Shopping Plaza in Shenzhen and Lotus Lotus in Shanghai as the representatives, which are the combination of fresh supermarkets and comprehensive department stores, but the main body is supermarkets, adopting self-service mode.

3. European style Carrefour, represented by France, is a combination of fresh supermarkets and discount stores (non-food cheap goods).

4. Chinese style. Represented by Shanghai Agriculture, Industry and Commerce Supermarket 1 18 Store, it is a combination of Carrefour's business model and traditional wholesale business model (invoicing on the spot and delivery on the spot). In terms of market performance, American and European supermarkets are superior to Japanese supermarkets, because European and European supermarkets offer preferential prices, while Japan is a commodity choice. In the period of economic adjustment, price discounts will certainly be popular. Because of the integration of business content, large-scale comprehensive supermarkets can really meet the needs of consumers for one-time purchase. They are the main format of supermarkets and the first main force of China retail industry in the future.

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