Explosive product strategy reading notes

The law of survival in the past is "brand is king", is now beginning to fail, the new law is "explosive product is king"

The law of survival in the past is "channel is king", is now beginning to fail, the new law is "user is king"

The law of survival in the past is "scale is king", is now beginning to fail, the new law is "user is king". Now began to fail, the new law is "the user is king"

The past law of survival is "scale is king", now began to fail, the new law is "word of mouth is king"

The past law of survival is "scale is king", now began to fail, the new law is "word of mouth is king"

The new law is "word of mouth is king".

The three keys that must be present in a breakout product:

First, the ultimate single product

Second, the killer app

Third, explosive word-of-mouth

There are three paths to realization: breakout features, breakout products, and breakout platforms

Some points about the product

Ford said: "If our customers want something, they may say they want a fast horse" (beyond what consumers want to build super products)

Steve Jobs had a key torture question within the company, and the life and death question for all products: which products should I let my friends buy?

This is most dangerous when the product people are no longer the ones driving the company forward, but the marketing people are driving the company forward (Steve Jobs)

WeChat's founder, Bruce Zhang, said, "The product we want to make is not to plant out a tree, but to build a forest for everyone to play in."

Micro-innovation is user-centered value chain innovation. Google has a saying: everything is user-centered, and everything else comes and goes

Replacing positioning with value anchors

The three deadliest hammers of traditional enterprises:

Must die I: must die if you don't master the core users

Must die II: must die if you don't have an Internet traffic entrance

Must die III: must die if you don't have an explosive product