Lantern Festival activity theme slogan

Supermarket Lantern Festival Promotion Program

The Spring Festival has just passed, ushering in the traditional Chinese festival? Lantern Festival. According to Chinese folk tradition, people want to point up ten thousand colored lanterns, to show the celebration. Going out to enjoy the moon, burning lanterns and fireworks, guessing lantern riddles, *** eating Lantern Festival, family reunion, celebrating the festive season, a happy and harmonious. Through the traditional festival of the Lantern Festival, the mystery of the traditional customs of the Chinese nation is unveiled, and through the integration of various types of courses and activities, we are able to understand the traditional Chinese festival customs and pass on the long-lasting culture of the Chinese nation.

Activity time: xxxx x month x day - x day

Activity theme: xxxx year Lantern Festival promotional planning

Activity slogan: Strong love Lantern Festival (meet in the Lantern Festival, and to the Lantern Festival, **** degree of the Lantern Festival good time and beautiful scenery, big red lanterns hanging high, red hot over the Lantern Festival)

Activity festival analysis:

1, Lantern Festival is a traditional Chinese festival, the traditional activities of the project have to eat dumplings, lanterns, riddles, etc., connotes the connotation of reunion, sweet and auspicious happiness, so the business promotions can focus on the promotion of food and commodities related to the Lantern. At the same time, with the fireworks, dance masters dance dragon, red lanterns hanging high, riddles and other traditional activities to cheer, create a lively atmosphere of the Lantern Festival.

2, the Spring Festival, the Spring Festival clothing will soon be listed, for students, the new semester will begin, so the Lantern Festival promotions can also be around clothing, student supplies and other promotions.

Activities:

First, the reunion over the Lantern Festival delicious dumplings show

1, opened a dumpling food counters, including a variety of brands of dumplings: such as Longfeng dumplings Series, Siren dumplings Series, three full Ling Series, Yukon Series. Flavors include eight treasures nuts, black sesame, hemp paste peanuts, rose bean paste, hawthorn, five kernels, peanuts and sesame, sugar-free, halal, rice wine and so on.

2, supermarket purchases of 88 yuan, that is, a free bag of dumplings, or a small lantern, worth about 5 yuan.

Second, Lantern snack street

In the big malls and large supermarkets in front of the opening of a snack street, opened about ten stalls, including dumplings, ice gourds, stinky tofu fried sausage kebabs, such as tenderloin, site production, shopping full of 100 yuan gift that is sent to the value of 10 yuan snack coupons, full of 200 yuan to send 20 yuan, and so on, and so on, more to buy more to send, supermarkets are limited to a single small ticket.

Activity Description:

1, Lantern Festival, in addition to shopping and enjoying the lights and fun, food and drink is also indispensable, in the spare time shopping, eat some fragrant snacks for customers must be a great temptation.

2, set up a service office at the scene, customers with shopping tickets to the service office to receive snack coupons, customers with snack coupons can go to the booth to buy snacks.

3, snack coupons can not be exchanged for cash, there is no cash.

4, snack production must pay attention to health, to take certain measures to avoid fume pollution and dust impact, while preventing the impact of natural wind and rain.

5, snack stalls set up: In addition to some businesses already have snacks moved to the scene, you can also invite some of the local famous snack bar to the scene production and sale.

6, in addition to consumption of snack coupons, customers can also be used to buy cash, must be clearly marked on the site snack prices, so that customers can see at a glance.

Third, the good times **** reward Lantern Festival Tour Park Qi Le (Dream)

Open up a Lantern Festival amusement area, built into the form of grapevines, hanging lanterns, containing a variety of puzzles, whether or not to shop, you can participate in guessing the riddles, where the guessing that is, there are prizes, the prizes for the exquisite gifts or shopping coupons, the value of the riddles according to the degree of difficulty to determine the value of the prizes can be directly labeled in the lanterns, the general value of the prize is less than 10 yuan. The value of the prizes can be marked directly on the lanterns, and the general prizes are worth less than 10 yuan.

At the same time, the amusement area can be added to the set of circles, some folk acrobatic performances and other activities.

Lantern Festival promotional programs and slogans

Activity time: 20xx x month xx - x month xx (8 days)

The purpose of the activities: through the organization of a series of promotional activities during the Spring Festival, to further enhance the restaurant's visibility in the local community, so that customers feel the restaurant's influence and visibility, to attract customers in the local community. Influence and visibility, to attract customers, expanding the consumer base, which in turn can be very good to increase the restaurant's operating income, expanding the brand influence. Do good word-of-mouth marketing in the local

Activities: According to the characteristics of the Spring Festival festival, choose the appropriate promotional methods.

First, the store decoration, atmosphere

1, the restaurant storefront paste some pictures related to the Spring Festival and the store's promotional content posters, mainly red, highlighting the festive atmosphere.

2, by the restaurant in the weekend were set up gift booths, dining guests targeted promotional work

3, from the beginning of February every day at noon and night in the store for a certain period of time to play the relevant promotional materials.

Second, advertising

1, publicity leaflets.

2, newspaper ads.

3. Poster production.

Explanatory note: advertising needs of the franchise can be in advance to contact the Planning Department, with the production of publicity effects, and do a good job in advance of the advertising warm-up publicity.

Third, the promotion of division of labor

1, the distribution of leaflets by the relevant departments to complete;

2, casual customers, regular customers booking work by the store is specifically responsible for;

4, promotional and booking work by the store manager is fully responsible for.

Fourth, the specific promotional activities

1, "large group meal promotions"

Activities: During the activity period, all the customers who dine in the store, according to the number of people to enjoy different discounts (except for the day of the 15th of the first month).

2 people - 4 people can enjoy 10% discount.

5 people - 8 people can enjoy 8% discount.

9 people - 12 people can enjoy 7.8% discount.

The Spring Festival is also the day when Chinese people spend the most money, how to develop the Spring Festival market obviously has a lot to do. Then the catering industry and how to seize the business opportunities contained in the Spring Festival consumption? Of course, the first to do a good job of market research to accurately grasp the Spring Festival people's consumption trends, and then develop a more targeted promotional strategies. From the last two years during the Spring Festival residents of the new changes in consumption can be seen, the Spring Festival consumption has three major obvious features:

Catering industry to grasp the following holiday service type of operation:

a. Housewife type. That is, the hotel for the public family distribution of sets of New Year's Eve dinner semi-finished products or net dishes, instead of housewives in the past steamed buns, meatballs, fried peanuts, "busy year" activities, the hotel only charge a small processing fee.

b. Arrangement type. That is, the hotel for the public to book to the hotel dining New Year's Eve dinner or holiday family dinner. Restaurants and hotels should be in line with the principle of thrift and frugality, good quality and low price, for the public, for the public service, the introduction of "respect for the elderly feast", "love feast", "care for the feast", "family reunion" and many other recipes, intended to pull the working class to their own, in order to expand the target market.

c. Series type. In order to meet the needs of modern consumption, restaurants and hotels should be launched for the family New Year's Eve banquet fast delivery, "rent a chef", open to the residents of the guest rooms, karaoke bull hall, bath room and other recreational facilities and venues, in order to attract residents to the hotel to entertain themselves in the Spring Festival.

At the same time, the operators of the catering industry, but also in the cultural taste to do articles. To food culture on the stage, so that people who have labored for a year to eat a relaxed, eat a pleasant, eat a love affair. Restaurants, hotels, teahouses can be launched in the store painting and calligraphy photography exhibitions, reading and singing, music appreciation, folklore, acrobatics, magic shows, celebrity chefs to teach customers the "Jedi dish" activities, so that customers set food, drink, enjoy, visit, listen to a body, eat a dashing, play happily, and at the same time get the spirit of enjoyment.

Marketing activities should be in the following five areas of effort:

a. To do a good job of "price reduction promotions".

"A cheap ten love". The end of the year, the business should be sincere return to consumers for the purpose of carrying out discount sales, buy big pieces of small pieces, "daily concessions, daily concessions", and other promotional activities.

Hotel layout and decoration of the Spring Festival:

1, in the front door put a pair of Golden Girls, extended to the Lantern Festival, the hotel provides photo services (guests wash the cost of photo at their own expense).

2, in the hotel around the periphery of the plant hanging starry sky, in the hotel on both sides of the front door were standing in a large pot of kumquat, the roof hanging red lanterns. Outside the lawn diagonally pull colorful flags.

3, the front door hanging "XXX Hotel wishes the city people a happy new year" banner.

4, the entrance on both sides of the basalt sticker couplets "golden cup drunkenness Qiankun big" "Jade Rabbit welcome spring years new" banner for "Congratulations on the New Year".

5, the hotel lobby on both sides of the glass door to paste the Year of the Ox Chinese zodiac paper cutouts

6, the hotel front door to arrange for two staff (Personnel Department selected the pair of employees), wearing calf clothing wearing calf headgear, is responsible for coming to the hotel to dine in the age of 10 years old and below the children issued balloons (a), fruit candies (2

7, the third floor, the fourth floor balcony balustrade inserts Colorful flags.

Case:

Hotel restaurant Spring Festival promotions:

1, Spring Festival package: more benefits, more surprises, the Spring Festival launched the "good luck and good luck" package

Dining: 666 yuan / table (including service charge, only the third floor restaurant)

Rooms and Suites: 288 yuan / rooms. Day (including double breakfast)

Entertainment: 12:30-16:30 complimentary private rooms for 3 hours 16:30-02:00 complimentary private rooms for 2 hours

Rooms: from the New Year's Eve to the first fifteenth of the first month of the launch of the 20 standard rooms every day to the 20 special 208 yuan / room. Day

All stay in the special standard room, you can get an exquisite Chinese New Year gift

Lunar New Year's Eve (18:00-21:00) launched the "auspicious" New Year's Eve dinner:

588 yuan / table 688 yuan / table 888 yuan / table

Lunar New Year's Eve (21:00-12:30) launched the "Fortune" New Year's Eve dinner

888RMB/table 1080RMB/table 1288RMB/table

(0:00)A gift of good luck dumplings

Ordering a meal of 1000RMB or more, a large pillow (pillow value of 20-30RMB or so, pillows are one of the essential items for the office family and home life, consumption of complimentary pillows, customers are more realistic). Different Chinese zodiac mascots hidden in the pillow, guests can use this mascot to the front desk to exchange the corresponding prizes. Rabbit mascot corresponding prizes for a fashion calendar, the other Chinese zodiac mascots are a small Chinese knot

Spring Festival banquet hall during the Spring Festival package

Golden Gold Banquet: 688 yuan / table

Auspicious Banquet: 788 yuan / table

Five Fortunes Banquet: 888 yuan / table

The Spring Festival is the golden season for catering industry sales. Season, businessmen understand this reasoning, but the characteristics of the Spring Festival consumption, but there are changes year after year, who can insight into the first opportunity to seize the hot spot, who is the winner. From a micro point of view is so, and from a macro point of view, how to coordinate the planning, guide consumption, the formation of hot spots, good "New Year's Eve project", is more of a big article.

2, "Special Valentine's Day, warm and sweet, XXX to you!"

Activities: Valentine's Day on the first day of the New Year, all expensive dishes 20% discount, and couples consume more sweet gifts.

Explanation: Gifts can be selected to have a commemorative significance, so that consumers can collect, or even customized exquisite small gifts, be sure to let consumers see this gift can think of XXX. the day of the other activities will not be carried out.

3, "Spring Festival grab money action, grab a new year of good fortune"

Activities: During the event, each table consumption of 100 yuan, you can personally hand to grab money, grab the fortune, grab the wonderful!

Explanation: The purpose of this activity is to enliven the atmosphere of the store, so that customers feel that the store during the Spring Festival activities have the heart, and the moral is very good. You can first prepare a small jar, the mouth of the jar can be smaller, the jar into the coins, coins of the face value of the main 10 cents and 50 cents, but also to put some 1 yuan. Repeat the experiment by yourself and try to get the best result with the least amount. (This activity and other activities can not be involved at the same time).

4. "You consume, I give you money"

Description: During the campaign period, for every customer who enters the store, two dishes of fine shabu-shabu will be given to each table!

Explanation: The "财" in "送 "财 is shabu-shabu, which is the same as "shabu-shabu". The two complimentary dishes should be given a name related to "wealth" to emphasize the novelty of the dish.

5. "Delicious Lantern Festival on the 15th day of the first lunar month"

Activity: On the 15th day of the first lunar month, if you come to the restaurant, each customer will get a free copy of the delicious Lantern Festival from the restaurant. Let you feel the warmth of XXX on the night of the Lantern Festival.

Explanation: The purpose of this activity is to enhance the image of the restaurant in the minds of customers, and deepen the customer's goodwill towards the restaurant. Lanterns, you can prepare in advance some of the price is always, the taste of the better products.

In the restaurant launched the Lantern Festival, Valentine's Day merchandise promotional activities at the same time, hotels, hotels, bars also lost no time to launch a variety of "reunion banquet", "Valentine's Package", "candlelight dinner", some bars also launched the Valentine's Day dance. In addition to eating a reunion banquet complimentary Lanterns, but also produced a symbol of reunion, auspicious colorful Lanterns for takeaway, launched a meal to send roses, chocolates and red wine, as well as a number of grades of the reunion banquet, couples packages, candlelight dinners.

Western food has always been the protagonist of Valentine's Day dining, and this year's Valentine's Day dining market is still no exception. Although Valentine's Day is still a few days away, some Western-style restaurants will be early action, some restaurants have already hit the "2.14 Valentine's Day couples package", "warm and romantic candlelight dinner" banner. In the flickering candlelight, delicious hand grilled rice and cold food will make people feel good, experience the sweetest Valentine's Day activities, for this reason, their Western restaurant launched a "one life love affair" romantic Valentine's Day candlelight dinner, at the same time, the restaurant can also be launched "love the Valentine's Tree, love in the H?agen-Dazs" activities, will be offered to the guests of the world-famous H?agen-Dazs ice cream. On Lantern Festival, the restaurant will also present guests with five homemade Yuanxiao with heart filling.

5, carrying the tradition of the festival; singing riddles brand

6, dragon and lion leap, riddles, Lantern Festival

7, to promote the traditional culture of the nation

8, the 15th of the first month, lanterns and lanterns, enriching the spiritual life of the masses, drums and gongs noisy Lantern Festival

9, I wish the people of the whole town a good new year, all things go well, the family is happy, the year of prosperity

10, Red-hot over the New Year dragon and lion haunted the Lantern Festival

11, New Year's Eve, Lantern Festival, new winds and promote harmony

12, the masses of the aspirations for a better life as our goal!

13, with my civilized new look, *** celebrate the Lunar New Year festival, welcome the World Expo event

14, civilized city, festivities, a better life

15, build a moderately prosperous society in all aspects, comprehensively deepen the reform, the rule of law in accordance with the State, and comprehensively govern the party

16, mining folk customs and culture, and enhance the taste of the model town

17, enjoy the lanterns and lanterns, and establish a new wind to promote harmony. p> 17, enjoy the lanterns, creating a festive atmosphere; riddles, experience of the countryside

18, the country Xing, riddles Xing; following the tradition, and promote the development

19, cultural connotation, to enhance the city's taste; riddles as a carrier, to enrich the festive life