Guizhou: "Good Craft" Empowers Rural Revitalization

Peng Ganxiang, who has never been exposed to handicrafts, did not expect that he would one day become attached to Fengxiang, the intangible cultural heritage of Buyi people.

20 17 after the relocation of Xinmin Community in Tian Ming Street, Huishui County, Qiannan Prefecture, Guizhou Province, Peng Ganxiang successfully took up his post in the workshop after more than one month of employment skills training. She said: "Now I have not only learned the craft, but also earned more than 2,000 yuan a month to take care of my family and make money."

In recent years, Guizhou has taken measures such as excavating and sorting out rural "good crafts", improving the supply and service of rural cultural products, and developing rural tourism with rich cultural connotations, so that culture can take root in the soil of rural revitalization, which not only protects and inherits rural excellent traditional culture, but also enriches farmers' cultural life and makes rural economy more prosperous.

There is a "non-legacy corridor" deep in the mountain.

Dadai Village, congjiang county, Qiandongnan Prefecture, is located on the ridge deep in Miaoling, where the Liujiang River flows slowly at the foot of the mountain. The closed environment once made poverty difficult to get rid of-a typical deep poverty village, the incidence of poverty was as high as 52.56%.

At the end of 20 19, a "literary army" joined the fight against poverty in Dadai village. Guizhou Intangible Cultural Heritage Protection Center and Guizhou Traditional Arts and Crafts Workstation set up a special working group, and organized a team of experts to conduct field visits to the cultural resources of Dadai Village for many times.

"Through investigation, we found that this village with only more than 2,000 people has nine categories of non-legacy representative projects except non-legacy representative projects. In addition, there are many non-legacy projects in small villages nearby. " Long Youming, director of Guizhou Intangible Cultural Heritage Protection Center, recalled.

The working group put forward the idea of protecting intangible cultural heritage and promoting the rural revitalization of Dadai Village, and the protection concept of "intangible corridor on the ridge-Dadai Miao Village" gradually became clear. By connecting the intangible items "points" of each village in series, the "intangible corridor" of cultural tourism is formed.

In April 2020, Guizhou Provincial Department of Culture and Tourism organized experts to go to Dadai Village to train local residents in traditional skills such as embroidery, and set up poverty alleviation workshops and poverty alleviation family workshops.

"After just five days of training, the villagers can present something completely different from before, and these eye-catching handicrafts will soon be converted into orders." Long Youming said.

On the basis of systematic protection and inheritance, more and more intangible cultural heritages are transforming from "fingertip skills" to "fingertip economy". According to statistics, as of June, 2020, Guizhou has established three non-legacy towns, one non-legacy village 10, and one non-legacy poverty alleviation employment workshop 10. Tens of thousands of people rely on traditional handicraft skills to find jobs and start businesses, which has become an important way for non-genetic inheritors to drive more people to increase their income and get rich and realize rural revitalization.

Artists in Hongjiang Village

"Go back to the Tang Dynasty, drink with Li Bai, go to the Song Dynasty, take a walk with Dongpo, and ask them to go to Libo Hongjiang instead of going anywhere else ..."

This is the invitation of the poet Yan Xi in his poem Summer in Hongjiang. The "Hongjiang" in the poem is located in Libo County, Qiannan Prefecture, which is known as the "Emerald of the Earth". It used to be a "hollow village" with a large outflow of population and a deep poverty village, but now it has become an ideal place for people to find homesickness and live poetically.

The story begins on 20 17. Hongjiang Village makes full use of the rural collective construction land use right system to reform the pilot village policy, introduces artists from all over the country to Hongjiang, transforms old and abandoned houses into art workshops and bedrooms, and fully activates idle assets.

According to incomplete statistics, Hongjiang Village has resumed the construction of more than 60 buildings invested by artists, and nearly 100 artists from all over the country have settled in.

On 20 17, with the creative idea of "how to make language return to the soil", the artist Li Xiangming hired local villagers in Hongjiang village in the south of Beijing to transform the abandoned old dry-column dwellings and named this brand-new architectural space "Vernacular South House".

In the renovation of old houses and daily communication, Li Xiangming intuitively felt the changes of the villagers: when he first came to Hongjiang Village, the villagers hid at home and hid far away, and their eyes were mostly dull; Now, the villagers are very enthusiastic and their eyes are shining.

In Hongjiang, the poet Yan Xi taught children to read and write poems in the renovated old house. Li Huixi, a painter with a professional football career, and Xu Tao, a curator, set up a children's football team in the village to lead the children to play football and participate in competitions. Encouraged by artists and resident cadres, some villagers returned to their villages to open a pottery museum. ...

"The word' revitalization' inspires the spiritual world and promotes industrial development." Li Xiangming expressed the hope that through the cooperation between artists and villagers, new ideas will be injected into the countryside, the villagers' spirit and culture will be changed, and the endogenous motivation for everyone to participate in rural revitalization will be stimulated.

Nowadays, Hongjiang Village is exploring a new way to help revitalize rural culture by building an art village. Since 20 19, Hongjiang Village has resumed work for more than 500 people nearby, with an average annual income of more than 5,000 yuan. This year, Hongjiang Village's case of "Integrating Art and Tourism to Explore a New Path of Rural Poverty Alleviation" was selected as "202 1 World Tourism Alliance-Case of Tourism Helping Rural Revitalization".

Miao Xiu entered the market, and its technology showed vitality.

In the Haodeng Miao Folk Museum in Sister Street, Taijiang County, Qiandongnan Prefecture, Miao Xiu products of various styles are dazzling, and one wall is covered with honorary certificates and plaques.

The owner of the museum is Shi. She followed her mother to collect embroidery from village to village, and then took it to the surrounding towns to set up stalls. She has always had a wish: let Miao Xiu go further and let more people know and love this traditional skill and Miao culture. Since 2000, she and the embroidered ladies have traveled all over China.

"The market outside is broader!" Stone said to. In 20 16, she decided to go back to her hometown to register and set up a company, integrating Miao traditional embroidery skills with modern techniques and cultural elements of costumes, and developing embroidery bags, scarves, pillows and other products according to customer needs.

20 19, Stone reached a cooperation with Italian group to develop new fashion products. After the order of 6.5438+0.2 million yuan in the development and promotion stage was completed, 260 embroidered mothers who participated in the project got a salary of 276,000 yuan, which also enabled Shi's products to successfully enter the European market.

In order to broaden the sales channels of Miao cultural products, Yuhang District of Hangzhou has invested 3 million yuan to introduce the "Made by Mom" project of China Women's Development Foundation to Taijiang County since May 20 19, and cooperated with many network platforms to realize the employment of more than 500 poor embroidered mothers nearby, with an annual per capita income of more than 5,000 yuan/Kloc-0.

Since the beginning of this year, Guizhou Province has formulated the Action Plan for Accelerating the High-quality Industrial Development in Miao Xiu, Guizhou. In the Implementation Plan for Cultivating Small and Medium-sized Enterprises in Guizhou Province issued by the Department of Industry and Information Technology of Guizhou Province, qualified Miao Xiu enterprises are also included in the scope of cultivation. At the same time, it invested 5.9 million yuan to support national handicraft training projects in Miao Xiu, Yin Gui and Batik, and 3.9 million yuan to support special tourism commodity projects in Miao Xiu.