The difference between design color and traditional color

The main content of design color includes 7 projects and 22 tasks, including the formation of design color, visual perception and psychology of design color, comparison and reconciliation of design color, design color sketch, color expression of visual communication design, color expression of environmental design and color expression of character image design.

However, traditional colors can be divided into two categories: achromatic color system and color system. Color system has three basic characteristics: hue, purity (also called chroma and saturation) and lightness. In chromatics, it is also called elements of color or three attributes of color. The color with saturation of 0 is achromatic color.

Second, the characteristics are different.

The design color is rational, subjective and plain. Traditional colors pay attention to the expression of natural objects and the emotional expression of painters. To express these contents, we need to understand the causes of color phenomenon and the painting skills of expressing color.

Third, the basic characteristics are different.

Traditional colors have three basic characteristics: hue, purity (also called chroma and saturation) and lightness. Pay attention to the purity of the color itself. The principle of paying attention to color collocation in color design requires a reasonable collocation of cool color, warm color and cold intermediate color.

Fourth, the forms of expression are different.

Design colors are mainly in the form of plane, simplicity and order. Traditional colors mostly use simple colors, which make the image have aesthetic taste and expressive force, and form a sense of order, rhythm and rhythm of the picture effect.

Fifth, emphasize different directions.

Design Color is based on teaching practice and theoretical narration, with exquisite classic pictures and a large number of inspiring student works, so that readers can intuitively understand and master the connotation, characteristics and expression methods of design color.

Traditional color pays attention to practice and emphasizes the difference and contrast between tones. When determining the main color, we must consider the relationship between other colors and the main color, what content and effect to express, and so on. , thus enhancing its expressive force.

-Design colors