What was the earliest period of shopping festivals in ancient times

The earliest ancient shopping festivals can be traced back to the Qin Dynasty period in China.

The exact time of the earliest appearance of ancient shopping festivals is difficult to determine, because shopping festivals in different regions and in different cultural contexts may have different origins such as New Year's Day on January 1, spring planting on February 2, on March 3, summer phoenix on April 4, Dragon Boat Festival on May 5, Tanabata on July 7, and Chrysanthemum on September 9, which were used to centralize shopping and are also known as the "set period", pre-Qin has existed.

Ancient shopping festivals are mainly concentrated in the Spring Festival, Lantern Festival, Qingming Festival, Mid-Yuan Festival, Tanabata Festival, the five festivals, encountered these festivals, the ancient people in addition to feast, is to buy with their families and children buy buy buy buy, ancient bazaars are very rich in commodities, bustling, the merchants will have a variety of means of promotions, such as banging gongs and drums, such as shouting and selling, there is also a hanging fronts, or free tastings.

Modern double eleven shopping festival from

Beatman's Day November 11, due to the day composed of four 1, people associated with the batman, and from this also derived from the batman's day of the saying, in 2009, the Tmall (then known as Taobao Mall) began to November 11, "Beatman's Day "

The first point of departure was just to do a holiday belonging to Taobao Mall, so that people can remember Taobao Mall, the choice of November 11, but also a somewhat risky move, because the Hanukkah Festival is just in the middle of the traditional retail 11 Golden Week and Christmas promotional season.

But this time the weather changes is when people add winter clothes, then want to try to see if the online promotions may become an attractive window for consumers, the results of a hair out of hand, "double eleven" has become synonymous with e-commerce consumer festivals, and even to the non-network shopping crowd, offline shopping centers have also produced a The first time I saw this, I had to go back to the office and get a new one.