The inheritance of the old restaurant, how do you do?

We found that most of the old stores will mention the issue of "inheritance" when we watched the catering documentary, the old generation of catering people to fight down the catering mountain, and ultimately want to pass it on to their descendants. Inheritance will become a major development pain point, not only is the young people are not willing to continue to engage in the catering industry, but also the communication between the two generations of people out of the problem, some of the older generation does not recognize the younger generation, that they are not as good as their own; some of the younger generation does not recognize the predecessor, that their methods and concepts are outdated, of course, also have each other to look down on the inheritance of the shelves. In fact, the inheritance of this matter is far more than the industry and the contradiction between the two generations, even if the children and grandchildren are willing to engage in the catering industry, how to inheritance, how to rejuvenate the brand through inheritance? All of this needs to be thought through, and Chopsticks Thinking is going to talk about "legacy" in detail in this post about these difficulties. When we talk about heritage, what are we talking about? From a behavioral point of view, inheritance is the passing of the baton between the predecessor and the successor, with the predecessor speaking at length and washing his hands of the gold pot, and the successor making a grand entrance and flying in the jungle, as if inheritance is nothing more than a change in the person in charge of the matter, and a transfer of power, responsibility and profit. Some comments that, if only the rights and responsibilities, including funds, assets, capital, equity change hands, which still does not solve the problem of inheritance, take the transfer of money, regardless of inheritance or not, the property will basically be left to the younger generation (with the exception of special circumstances), commercial property inheritance can also be insurance, trusts and other ways. The comments pointed out that the inheritance is not only the inheritance of financial and legal person, but also the inheritance of brand, culture, knowledge, skills, credit and so on. Inheritance can also be simplified as the development of brand advantages, the retention of uniqueness, the response to disadvantages and the collision about the times, and its core is the continuous development of craftsmanship skills, cultural concepts, knowledge structure, and human basis. Historically, inheritance is a developmental term, probably related to the ancient term "succession", such as the position of emperors and generals in times of peace and the circulation of resources, and ancient Confucianism feels that inheritance is in line with the Way of Heaven, that "a son who inherits his father's work is a filial piety" (the father's presence, the father's will; the father's absence, the father's presence, the father's will; the father's absence, the father's will). Observe his will; father did not, observe his behavior; three years without changing the father's way, can be said to be filial piety), due to a special cultural foundation, the emperor and princes and not to mention, even some of the ancient craftsmen in the inheritance of the craftsmen do not have much of a problem, some of them are cultivated from childhood, and some of them want to learn can not be learned. The earliest inheritance is the inheritance of qualifications, such as the inheritance of craft technology, the inheritance of location resources, etc., in the context of the elders, young people do not have the freedom, and can even be said to be the younger generation begging the predecessor to give the inheritance of the opportunity. But today is different, the new era is more friendly to young people, for those who have the resources, they can have more choices in life, but if sitting on the existing catering resources do not use, this is probably only the following two problems. One is the disapproval of the catering industry, a descendant grew up in the catering environment, but the catering industry is not recognized, this is actually behind the inheritance of the problem, the predecessor did not start to cultivate the child correct catering values and catering cognitive outlook; the second is the mutual disapproval between the two generations. The former is the problem of time and method (cognition), the latter is the problem of relationship and affection (unless the later generation has found other industries more suitable for them, but the premise is that the later generation of the catering industry and family members are all love). Inheritance problem is actually very bitter, it is not just the flow of rights and responsibilities, but also time, methods, skills, knowledge, as well as relationships and affinity of the family precipitation. Enterprise inheritance also talk about "qualification", "something inheritance" can talk about the inheritance of the problem of a few decades of operation of the baozi store chose to close down, not closed down, but no one to succeed, the owner of the husband and wife are old, can not do, but the children would rather go to do programmers! But their children would rather be programmers than take over. This baozi store for decades are purely handmade, the owner gets up at 4:00 a.m. to make buns, 6:00 a.m. to usher in the first wave of customers, all year round. The old couple seems to have nothing to pass on except the craft of making buns. The problem is: buns are a popular skill, and this store does not have an exclusive recipe. The taste of the buns in the store is actually not much different from those made in some factories, and what's more, several new bun stores have opened on the streets, and they use the products distributed by the factories, so they don't need to get up at 4:00 am every day at all, and the owner says that "Now the owner of the baozi store, even the baozi craft can not, if I am like them, that is called what heritage". In fact, there is another reason to beat this old store is that there is too much competition and there is less and less room to make money. In addition to considering whether there is something to pass on, but also have to consider the times and competition, after all, if there is no future, then it makes no sense to pass on. But on the other hand, if there is no possibility of passing on a thing, then it also means that the business can't be long term, for example, those pure cooking bag stores, how do they pass it on later? Is to teach the younger generation how to use boiling water to cook packet? 1) there is no thing can be inherited is very important inheritance or not the first problem to solve is there is no thing can be inherited, there is something to inherit in order to be qualified to talk about inheritance, for example, you are opening a Chinese restaurant, your signature dish is chili pepper stir fry, then you have this dish has not made their own feeling and unique method, these exclusive things are followed by customers? If so, then even if the descendants go out to open a chili fried meat restaurant, this is also a kind of inheritance, belong to the skills and methods of inheritance. Second is the capital value, capital value is a composite concept, can be divided into "three three recognized", there is a positive profitability, liquidity reserves, there is a good available assets (long-term rather than short-term), customer recognition, recognition of their own people, category market recognition (brand awareness in the category, covering the capital side of the recognition). And there is asset value of the store, the general descendants are also more willing to pass on, if not, or even can be sold. About the inheritance can not be ignored and positive time sink, such as the old generation today opened a restaurant somewhere, a few days after the hands do not do to leave the younger generation, which is called the transfer, transfer, not inheritance. The reason why we have to talk about positive time precipitation, because time can see the real chapter, a store that can not stand the test of time is not qualified for inheritance, including the past sells well, but also to consider whether it is still welcomed by the current consumers, stores only in the future value of money, it has the significance of inheritance. That is to say, inheritance is not the same as copying, but also need to take into account the innovation. 2) inheritance is family education, there is no good family foundation and cultivate in advance of the dining proximity, which is very important Finally, we also want to go back to the human factor, why some of the old store's products are very good, but also to withstand the test of time, there is also a certain number of new customers to follow, why is there a significance of the heritage of the store sometimes may not necessarily be inherited it? The reason actually lies in the people, heritage is hand in hand to teach things, belong to the category of family education, if the two generations have to solve the contradiction between each other, mutual disapproval, there is no actual affinity and emotional precipitation, then the heritage will encounter obstacles.