How is the status of China's toy industry?

China is a toy exporting country, about 75% of the world's toys produced in China, the domestic toy market development to a certain extent by the global toy industry boom. From the global market size, by the currency devaluation, trade wars, economic downturn and other factors, the toy industry growth rate slowed down, maintaining a growth rate of 2% -4%; specifically, North America, Western Europe and other mature toy market saturation, slow growth, growth rate is lower than the average level; and Asia-Pacific, Eastern Europe and other emerging toy markets in the increase in income of the population, the growth of consumer spending on toys, and other factors to promote the growth of the growth of the toy industry is faster, gradually Become the main driving force for the growth of the toy industry.

Along with the development of the global toy market, China's toy exports have also risen steadily, and in 2017 China's toy exports reached 23.9 billion U.S. dollars, a year-on-year increase of 28%, and it is an important toy exporter in the world; and the domestic toy exports are mainly concentrated in the five major provinces and cities of Guangdong, Zhejiang, Jiangsu, Shanghai, and Fujian, with Guangdong Province accounting for 67.39% of the exports, and it is the largest domestic toy export volume The province of Guangdong exported 67.39%, is the largest export volume of domestic toys.

Overall, due to the slowdown in external demand market growth, rising domestic production costs, changes in the exchange rate of the RMB and other reasons, and China's toy exports to the OEM OEM-based, lower value-added products, by the upstream brand, design, downstream channels, such as the impact of the end of the obvious, the domestic toy export market is facing a lot of pressure. But at this stage, China's toy export growth rate is significantly faster than the global toy market growth, domestic toys in the foreign market demand is still continuing to increase, the pre-accumulation of production capacity and the market will help the toy export business continues to increase under pressure.