Can Internet finance "subvert" traditional finance?

The "subversion" brought by the Internet to traditional finance is mainly reflected in the following aspects:

1, out of bounds

The boundaries mentioned here include both geographical boundaries, crowd boundaries and time boundaries. Traditional banks can only serve around outlets, while internet finance is directly for everyone. Traditional banks pay more attention to big customers, big enterprises and rich people, while internet finance emphasizes inclusiveness, and the service threshold is directly reduced to 100 yuan. The office hours of traditional bank outlets are "nine to five", while Internet finance can submit business requests at any time. In short, Internet finance is transcending the boundaries of traditional financial services, and its ultimate goal is that anyone can enjoy the most timely and high-quality financial services at any time, anywhere and on any networked device.

2. Reconfiguration rules

Every time the internet enters an industry, it will subvert an industry. Why? Because internet companies don't play cards according to common sense, they dare and are good at rebuilding rules and ecology. This is what we often hear about cross-border robbery and destructive innovation. The logic behind it is simple: reshape the industrial chain through internet innovation, and then rebuild the rules that are conducive to their own game, forcing existing enterprises to obey the new rules!

3. Post-position of profit and income

It is one of the core survival rules of internet companies to encircle the land first and then make money. In order to attract people, Internet companies have spared no expense, and all kinds of money-burning wars are real cases. Internet companies bring this kind of gameplay to the financial field, which makes traditional financial institutions unable to cope. Both Yu 'ebao and WeChat wallet have reached hundreds of millions of users in a short time, and traditional banks dare not think about it.

Internet has not only changed the realization form of financial services, but also changed the profit and income model of financial institutions. Although the core of Internet finance is finance, we must not ignore the subversive significance brought by the Internet to traditional finance. Future financial institutions will die if they don't understand finance, and they will die even worse if they don't understand the Internet!