Tianjin Clothing Research Report

Part I, Foreword ........................ .............................. ........................... Page 3

The second Part I, Purpose, Scope, and Time Schedule of the Survey ........................ ........................... page 5

Third Part I, actual itinerary ........................... .............................. .................. page 5

Part IV, the main situation analysis of the business circle, distributors, products and consumers in each place... .................. page 8

Part 5, the analysis of mainstream products ...... .............................. .............................. Page 29

Part VI, the marketing model as well as channel distribution model analysis ..................... ........................ page 38

Section VII, future development mode .............................. .............................. ...... page 50

First program: XXXXXXXXXXXXXXXXXX ............... .............................. ............... page 50

Second program: XXXXXXXXXXXXXXXXXXXX ...... .............................. ........................ page 52

Third scenario: XXXXXXXXXXXXXXXXXXXX ........................ .............................. ...... page 54

Fourth Program: XXXXXXXXXXXXXXXXXXXXXXXX ............ .............................. ...page 58

Part VIII, Concluding Remarks ..................... .............................. ........................... page 65

First Part, Foreword:

XXXXXXXXX Limited with an eye to the future direction of corporate development; into the clothing brand business; deliberately set up business management team. Adhering to a rigorous work attitude; selected Harbin, Beijing, Shanghai, Hangzhou, Chengdu and other five major cities in China for mainstream clothing market research; the purpose is to understand the product, marketing model, business district, the agent's situation, the consumer's spending habits, and other market conditions; is better and faster to start the clothing brand management; and brand management as the future business benefits, a new growth point.

Under the leadership of XXX, the investigation team composed of XX, XXXX, XXX; from 2006 @ month % day to 2006 % month # day; ***&* days of Harbin, Beijing, Shanghai, Hangzhou, Wenzhou, Chengdu for the product, marketing model, agent situation, consumer spending habits of the market research. As a result, a large number of interviews and field visits were made; first-hand information was obtained;

Gradually, a fresh idea came to light.

1, XXXX#$%^&*@#$%^&? ><@; In today's 500 billion yuan clothing consumption market in China, no company's market share can reach 8%; the market lacks a leading brand; the market calls for the emergence of leading brands.

2, XXXX?#￥% before not involved in the field of brand management; can be "test business" to test the security of investment. That is, choose a time period; through 5 - 8 stores, 2 - 3 seasons; to test product positioning, price positioning is accurate? Is the logistics and distribution model competitive? Is the terminal management system perfect? The management team is coordinated, is there

combat power? These systems are perfect can be a large area of large-scale promotion of business, so that the enterprise value is maximized.

3, the mass of casual wear competition is fierce, the price is too low; market network does not have the scale of the threshold of entry is too high; investment risk is too high; fashion changes too quickly, the process is complex and can not be standardized scale production; only take into account the two ends of the fashion casual wear, is our road to success. Price range is: spring and summer @#$-$%^; fall and winter clothing is: *&^-%$#; this price is slightly higher than the "O###, E ￥ ￥ ￥ ￥ ￥ ￥ ￥ ￥ ￥ ￥ ￥ ￥ ￥ ￥ ￥ ￥ ￥ ￥ ￥" than the "E%%%%T, T.B.2, B.2" is lower; the sales channel is the shop-in-shop in mainstream shopping malls.

4, summarized in a simple sentence: the region from small, prices from high, products from specialized.

China's women's clothing market situation analysis

China Federation of Commerce, deputy secretary-general of the All-China Commercial Information Center, deputy director of the analysis of Wang Yao, 2004 malls continue to increase promotional efforts, women's fashion trend is obvious, the concentration of brands has increased, more Hong Kong brands to enter the domestic market, but the country still lacks a leading brand. According to the All-China Commercial Information Center, from January to September 2004, the country's 100 key large-scale retail enterprises in the clothing category total sales of goods amounted to 22.4 billion yuan, an increase of 23.4%; sales of 120 million pieces, an increase of 15% year-on-year, an increase of higher than last year. The sales of more than ten kinds of apparel commodities monitored mostly increased over last year, of which the sales of women's clothing increased by 21%. In terms of sales structure, the proportion of women's clothing sales amounted to 23.85%, ranking first. According to the National Bureau of Statistics, in January-September 2004, the national consumer prices rose by 4.1% year-on-year, and the price of clothing goods rose by 0.4% in September compared with the previous month, of which the price of women's clothing rose by 0.4%.

I, women's clothing market sales characteristics

Women's clothing in the clothing category is the most active sales. The national key shopping mall data show that in 2002 women's clothing and 2003 women's clothing sales accounted for 26% of apparel sales, women's clothing sales in the first three quarters of 2004 rose up to 29%. 2002 women's clothing sales increase in 2002 was basically the same as in 2001 compared to the increase in sales of women's clothing in 2003 has been reduced to 9.6%, reflecting the women's clothing market to the brand of the turnaround foretells; the first three quarters of this year incremental sales increase, indicating the increasing promotional efforts of shopping malls.

1, discount coupon promotions prevalent

This year's discount promotions by merchants have to clothing to lead the tide. Compared with previous years, clothing goods discounted for a long time, price reductions, and some brand-name goods and even just listed on the discount. In addition, the form of coupon promotions industry is very popular, but due to the coupon in the consumption of a great deal of restriction, discount has become the first choice of the merchants promotional methods, to a certain extent, intensifying the market competition. Some well-known brands do not participate in the discount basis, sales still maintain good momentum.

2, professional women's fashion fashion

More and more brands from the previous few years of purely professional suits, the development of today's casual, fashionable senior professional women's clothing, permeated with the clothing designer's keen sense of touch and fashion concepts. Flexible, bold use of color, local changes and collocation, so that women's clothing permeated with elegant temperament and fashion style, novel style.

3. Health is fashion.

After the SARS period in 2003, the concept of health is y rooted in people's hearts, especially women's intimate wear of underwear, wool and cashmere products, etc., the demand for health and safety is even stronger.

4, middle-aged and elderly clothing is still in short supply

From the market situation, young, fashionable leading the domestic clothing market trend, especially for young women under 30 years of age clothing, the market is more plentiful, but suitable for 45 years of age and older women's clothing supply is small, style, specifications, less, the purchase of space is small. At present, the large department store retail malls and clothing stores almost no counter to sell clothing for middle-aged and elderly women, and even if there is, its small size, the clothing sold in the old style, it is difficult to meet the demand.

Two, women's clothing market brand development

Although there is no well-known trademarks of women's clothing, but many women's clothing brands have been y rooted in people's hearts, such as: "White Collar", "Sieri", "Huaxin " and so on. With China's accession to the WTO, some well-known foreign brands have entered our market, some have occupied a certain market share, such as: ESPRIT, ETAM and so on. Summarize the current state of brand development in the women's clothing market, the main features are as follows:

1, clothing consumption from product consumption to brand consumption

This year's clothing market brand advantage is more prominent, the consumer's choice to the well-known brands to focus on, the competition is very fierce. According to the monitoring of the All-China Business Information Center, women's clothing clothing market sales of the top ten brands are basically well-known brands, compared with last year, relatively stable and concentrated.

2, brand consumption market concentration has increased

Women's clothing branding development is becoming more mature, the concentration of brand consumption has gradually increased, women's clothing in 2000, the top ten brands of consumption concentration of only 12.25%, 14.52% in 2001, 2002 grew to 15.06%. 2000 and 2001, there is only one market share of the market combined share of more than In 2000 and 2001, only one brand had a combined market share of more than 2%, and in 2002, the combined market share of the top two brands was more than 2%. 2003, the top brand had a combined market share of more than 3%.

3, more Hong Kong brands into the domestic market

According to Harbin, Shenyang, Tianjin, Ningbo and other cities of the clothing market in-depth understanding of the mainland consumers love Hong Kong's fashion design and tailoring, the price is recognized, especially interested in new brands. Mainland retailers are optimistic about Hong Kong's apparel brands and are keen to introduce them. At the same time, more and more Hong Kong brands are optimistic about the mainland women's clothing market, Hong Kong clothing brand crocodile shirt to change the past focus on the development of men's clothing series of practices, this year, the launch of women's clothing series, focusing on the mainland market.

4, domestic women's lack of leading brands

Domestic women's brands with strong regional colors, there is no one in the country to form a scale and impact. For example, the previous development of the "Han" clothing, after the rapid rise of Guangdong Humen, Shenzhen, Shanghai, Hangzhou and other places of clothing, regardless of which faction, after several years of development, have made considerable achievements, but the regional characteristics are still very obvious.

Part II, the purpose of the survey, the scope, the arrangement of time

Purpose of the survey: a true understanding of the market, to provide a basis for decision-making!

Scope of the survey:

1, Harbin: Hongbo Plaza business district, Central Avenue business district, Yuanda Songlei business district.

2, Beijing: "Xidan Juntai shopping district," "Wangfujing shopping district," "Lufthansa Guomao Saitei shopping district."

3, Shanghai: Qipu Road shopping district, Nanjing Road shopping district, Xujiahui shopping district, Lujiazui shopping district;

4, Wenzhou: Wumajie shopping district, about # ￥%%%;

5, Hangzhou: Wulin Plaza shopping district, Yan'an Road shopping district;

6, Chengdu: Chunxi Road shopping district, Yanshikou shopping district,

Timetable: Slightly

specific itinerary: Slightly

Part 4

The first part of the trip is the first part of the trip to the Yanshikou shopping district, which is the largest shopping district in China.

Chapter I, Harbin comprehensive situation:

Section I, Harbin business circle

1, Harbin clothing business circle is mainly Red Square business circle, Central Street business circle, Yuanda Songlei business circle.

2, Red Square is located near the Harbin train station, is an underground shopping mall; the surrounding commercial facilities are very mature. Red Bo Plaza and Red Bo Century Plaza is mainly operated by the old wholesalers, are traditional traders. After years of cultivation and market adjustment, red bo has become the distribution center of clothing in the three northeastern provinces; radiation Far East Russia, Poland, Ukraine and other countries. However, Hongbo Century Plaza has shown a trend toward brand management; domestic sales to do retail; standardized with franchising to do a good job of terminal image, product range, etc.; foreign sales to go wholesale.

3, Central Avenue north of the Songhua River, south of Xinyang Road; is a hundred years old commercial street; 1997 rebuilt, molded in 2003; the street is 1450 meters long, 23 meters wide; it is also a tourist attraction; the flow of people is very large, more than 300,000 people a day; a collection of high-grade shopping malls and stores. Shopping malls are: Parkson, Central Mall, Jinan Europa, Songlei, Wanxiang City; the main clothing brands are "ONLY, ETAM Aigle, BAISC HOUSE BAIHAIHAO, TB2, ES, Fu Mark, Lady House, ELAND clothing love" and so on. Grades are in the mid-range or so, the retail price of 200 - 1200 range; store in addition to the Russian handicrafts stores, Harbin souvenir stores, food and beverage stores is the most casual clothing stores, there are: Giordano, Benello, life geometry, Metersbonwe, pure, Samsonite, Zenith.

4, Yuanda, Songlei, New World Business District, and Hongbo Square; is the main retail district; very large traffic; brands from all over the world are concentrated here. Songlei, the new world in Harbin retail circle on behalf of high-end; retail prices in "thousands" for unit.

Section 2, data and information analysis: Harbin retailers in August sales ranking 12 companies more than ten million

Harbin shopping malls basic list: Songlei, Yuanda Building, QiuLin Mall, QiuLin Shopping Mall, the New World, the Central Mall, Jiamusi Hualian Mall, Mudanjiang Department Store and so on.

According to the Harbin Bureau of Statistics in August statistics show that the month's retail sales of more than ten million large retail commercial enterprises for 12. These 12 enterprises are: Heilongjiang Yuanda Shopping Center Co., Ltd. topped the list with sales of 77.85 million yuan, an increase of 34.8%; Harbin Central Red Group Co., Ltd. 62.23 million yuan, an increase of 8.9%; Harbin Black Swan Home Appliances Distribution Industry Co., Ltd. 61.18 million yuan, a decline of 16.2% over the same month of the previous year; Harbin Lianqiang Commercial Development Co., Ltd. 44.79 million yuan. up 3.0%; Harbin No.1 Department Store Co. Ltd. 39.52 million yuan, up 29.2%; Harbin Songlei Co. Ltd. 26.74 million yuan, down 1.6%; Harbin New World Department Store 22.20 million yuan, down 1.8%; Harbin Carrefour Supermarket Co. Ltd. 21.32 million yuan, down 8.5%; and Harbin Branch of Kunshan R&F Commercial Co. Ltd. ( Dafuyuan) 20.16 million yuan (net increase); Heilongjiang Good and Plenty Department Store Commercial Plaza Co Ltd (three stores combined) 17.6 million yuan (net increase); Shenzhen Walmart Zhujiang Department Store Co Ltd Harbin Zhongshan Road Branch 15.88 million yuan, down 0.5%; Heilongjiang Gome Electrical Appliances 11.09 million yuan (net increase).

According to statistics, the total retail sales of consumer goods in Harbin realized 5.51 billion yuan in the month, an increase of 13.9% over the same month of the previous year, net of price factors, the actual growth of 12%.

Section III, dealer interviews

1, # ￥ ￥ ￥ ￥, Harbin; Contact: 1-*% ￥. Operating clothing wholesale for 14 years; now operating cowboys; in the red Bo Hongjun two road wholesale and retail; in Suifenhe, Jiamusi and other places have their own stores; is retail; asset assessment: ten million.

2, YYTR ￥, contact: T ............Y; retail distributor, operating mass casual wear; network has 98 stores at the time of the largest; annual return of 47 million.

3, RTTE, operating in fashion women's clothing, %￥-*%#￥%%%.

Distributor concept interview analysis

A, in the distribution model:

Distributors realize the profitability of retail clothing, but also understand that a robust sales network is the largest and safest guarantee for their own clothing business; are very happy to participate in the construction of the retail distribution network; but they are also looking for a high starting point, the management of standardized " Allies". Competitive products, standardized sales management, rapid response to the market operation mechanism is their "golden ally". In the "golden ally" did not appear before can only keep the previous operating practices operating wholesale apparel business.

B, in the operation of the product

Wholesale products require fashion, trendy, easy to popularize, often for a single product single class. A plate of goods, 25-40 models, there can be 4 - 6 run pop models, can be stable over a season. Requirements for a very rapid response to the market, the organization of production, in the first time the goods to the market where the most need to go.

Retail branded apparel products require fashion, trendy, easy to popularize; pay more attention to perfect product structure. A season of goods, usually about 130 models; 2-3 colors / models; 2-3 main colors per season; 2-3 auxiliary colors; plus the traditional popular colors black, white and gray; clothes four yards, pants 5 yards; focus on the overall match. The emphasis is on quality of life and taste. Clothing brands from all over the world have come, high school and low grade. The positioning of each mall is slightly different, and the brands chosen are different. But several brands such as: ONLY, ETAM style extension, different mall positioning to choose a different combination of products into the field. There are "every field must enter", "a multi-store" and other phenomena.

Section IV, consumer analysis

Harbin has a population of more than 4 million people, of which the age of 22 - 30 years of age of this interval of the crowd 2/5, income in the range of 3000 - 5000 yuan accounted for about 1/13; the basic characteristics are: Work and life like to separate; pay attention to the quality of life; Harbin daytime is relatively short, the annual temperature difference is large; most of the time in the ice period; pay attention to the thick and simple; at the same time in the weather permits, are trying to show the splendor.

1, students consume clothing prices in the 100 yuan or so / piece, accounting for 78.3%, mainly popular casual wear, such as: Metersbonwe, pure, Senma, etc.; is a mother and child to buy the consumer type;

2, the age of 22 - 30 years of age of this interval of the crowd 2/5, income of 3000 - 5000 yuan; consumer clothing prices in the 3000 - 5000 yuan; consumer clothing prices in the ice period; most of the time, heavy and simple; at the same time, the weather permits are trying to show the gorgeous style.

2, age in the 22 - 30 years of age in this area of the crowd 2/5, income in the 3000 - 5000 yuan; consumer clothing prices in the 300 yuan or so / piece, accounting for 56.35%; consumer clothing prices in the 800 yuan or so / piece, accounting for 23.65%; consumer clothing prices in the 1000 yuan or so / piece, accounting for 12.23%; consumer clothing prices in the 2000 yuan or so / piece, accounting for 7.77%;

3, like the colors are: blue 60%; red 49%; purple 25%; black (including dark colors) 38.46%, white 19%, orange 25%,

4. The style of traditional, accounting for 34.666%; fashionable and distinctive, accounting for 68.74%, and alternative, 23.28%;

5. The biggest factors affecting the purchase of clothes are: style, color, feel; followed by service, price; again: colleagues' word of mouth, advertising.

Section V, Harbin Survey Conclusion

1, spring, summer and early autumn, men and women are very much like the fresh and bright colors, to express the good life; the cold comes, there is no way to put on dark clothing, but brightly colored down jackets and cotton clothing is the age of 22-30 years old in this area of the crowd's favorite, such as: women are pink, pink, pink, pink, pink, pink, pink. Favorites, such as: women are powder blue, red, green, etc.; men are khaki, light brown, blue against red.

2, Harbin in the three eastern provinces of the economic status is very high, is the birthplace of fashion; Songlei and New World is the high point. Seize Songlei will be very conducive to the expansion of other shopping malls; of course, this is only suitable for shop-in-shop business model.

3, Harbin income in the range of 3000-5000 yuan people, do not care about the price factor; focus on style, quality, service.

4, Harbin in the whole of China's apparel map is, there are three provinces in the East will enable enterprises to survive, get Beijing, Shanghai will be able to win the world.

The next chapter is Beijing's ！！！！

Section V, Harbin findings

1, spring, summer and early autumn, men and women are very much like the fresh and vivid colors, to express the good life; the cold comes, there is no alternative to wear dark clothing, but the distinctive bright-colored down jackets and cotton clothing is the age of 22-30 years of age of this interval of the crowd's Favorites, such as: women are powder blue, red, green, etc.; men are khaki, light brown, blue against red.

2, Harbin in the eastern provinces of the economic status is very high, is the birthplace of fashion; Songlei and the New World is the high point. Seize Songlei will be very conducive to the expansion of other shopping malls; of course, this is only suitable for shop-in-shop business model.

3, Harbin income in the range of 3000-5000 yuan people, do not care about the price factor; focus on style, quality, service.

4, Harbin in the whole of China's apparel map is, there are three provinces in the East will enable enterprises to survive, get Beijing, Shanghai will be able to win the world.

Section V, Harbin findings

1, spring, summer and early autumn, men and women are very much like the fresh and vivid colors, to express the good life; the cold comes, there is no alternative to wear dark clothing, but the bright colors of the distinctive down jacket and cotton clothing is the age of 22 - 30 years of age of this interval of the crowd's Favorites, such as: women are powder blue, red, green, etc.; men are khaki, light brown, blue against red.

2, Harbin in the eastern provinces of the economic status is very high, is the birthplace of fashion; Songlei and the New World is the high point. Seize Songlei will be very conducive to the expansion of other shopping malls; of course, this is only suitable for shop-in-shop business model.

3, Harbin income in the range of 3000-5000 yuan people, do not care about the price factor; focus on style, quality, service.

4, Harbin in the whole of China's apparel map is, there are three provinces in the East will enable enterprises to survive, get Beijing, Shanghai will be able to win the world.

Section V, Harbin findings

1, spring, summer and early autumn, men and women are very much like the fresh and vivid colors, to express the good life; the cold comes, there is no alternative to wear dark clothing, but the bright colors of the distinctive down jacket and cotton clothing is the age of 22 - 30 years of age of this interval of the crowd's Favorites, such as: women are powder blue, red, green, etc.; men are khaki, light brown, blue against red.

2, Harbin in the three eastern provinces of the economic status is very high, is the birthplace of fashion; Songlei and New World is the high point. Seize Songlei will be very conducive to the expansion of other shopping malls; of course, this is only suitable for shop-in-shop business model.

3, Harbin income in the range of 3000-5000 yuan people, do not care about the price factor; focus on style, quality, service.

4, Harbin in the whole of China's apparel map is, there are three provinces in the East will enable enterprises to survive, get Beijing, Shanghai will be able to win the world.

Dalian is a very beautiful place, Dalian Fashion Festival is also very famous. Shenyang is also China's heavy industry is concentrated, especially in the past few years, the central government to revitalize the "Northeast", transferred a few understanding of the economy, "big man"; but in trade or food and clothing, has been subordinate to the back of Harbin. I don't know about the future.

Additionally, Harbin's radius is much wider than that of Dalian and Shenyang. Of course, the company's business strategy is to grasp the point, the point to do up and then go to do face.

Operation now I can not say too much. Can only talk about market research, discuss, see it comprehensive comprehensive; then organize the collection. But the market is also changing quickly, can only share now.

The entire Eastern Province we only take Harbin.

On the issue of income, the entire city of Harbin income in the 1500 or so is the majority; but that is not our consumer groups. The group of young women who pay attention to quality and harmonize the occasion with their mood is our target.

Tell a little story.

Coming down Central Avenue, the view is really beautiful; over a hundred years ago it was a colonial trading center for the old Maoists in China; now it's full of tourists. At the end of the street is the Songhua River, and the surrounding buildings have a strong "Russian" flavor. We do research in Parkson, in the "BASIC HOUSE", "ETAM" wandering a lot of people, we found a red dress MM, age about 26 or so, in the left to look at the right to look at the take a few pieces; try did not even try to buy! single. We looked at the price is not expensive, the average price in 700 or so, so and she climbed up, she said: "price I am so see, good style, good shape, good color to express their good mood, will wear more, and vice versa will be put aside in the closet, is actually cheaper, the average is less than 20 yuan each time." I don't hear that anywhere else.

Duan said, "The most expensive is actually the cheapest!"

The market in North and East China is very expensive to operate, and without scale, don't go in yet. As the boss said in the 36 plans: avoid the real and the virtual. Expressed later, not here.

Different perspectives, far-reaching significance.

Chapter 2, Beijing apparel business comprehensive situation

Section 1, Beijing apparel business district

Beijing's resident population of 14 million, the floating population of about 4 million, the wealth of the relatively centralized; a variety of levels of the brand; the market operating costs are high.

GuoMao Lufthansa Saitei business circle, Xidan Juntai business circle, Wangfujing business circle, Dahongmen business circle, Zoo business circle.

The list of major shopping malls: Lufthansa, Wangfujing, New World, Guiyou Mall, Sait, Zhongyou, Pacific Ocean, Orchid Island Mall, Parkson, Morningside Department Store, Shuang'an Mall, Juntai, Chang'an Mall, Anzhen Hualian, Sogo Department Store, Fumeng Hualian, Sait General Store, Cuiwei Mall, Town and Country Mall, Beijing Department Store, SOGO Contemporary Mall Dong'an Xidan Sait Funglian Plaza, New World Friendship Mall, Beichen Mall, Pacific Parkside, Shuangan, Xidan Department Store, Chinachem Mall, Town & Country Chinachem, Huayu Shopping, Xidan Shopping, Hualian Mall, Xixi Friendship, Guiyou Mall and so on.

A, Guomao Lufthansa Sait business circle

This is a representative of Beijing's high-grade clothing business circle, mostly foreign clothing brands camp. Formal wear, fashionable wear, and high-grade outdoor equipment constitute the main groups in this shopping district, which is surrounded by financial districts, governmental districts, and Chinese corporate headquarters districts of multinational corporations. Strong spending power attracts domestic and foreign high-end clothing brands to move in, and land prices are high; as a result, all kinds of costs climb, and the mall's deductions are as high as 30+2 (2 points are promotional costs), in addition to providing value-added tax invoices. Of course, the annual sales can reach as much as 15 million dollars/store. The price of a single piece is not less than $500, and here for us, we can only sell at a markup.

B, Xidan Junta business district

This is a mid-range clothing district; the average daily flow of about 500,000 people. The business of ground floor stores is very hot; often overcrowded, store rent is also very scary, up to 60 yuan / day square meter. Xidan mall is high school and low are, display is not very good; with the mall management has a lot to do. Zhongyou Department Store, Juntai Department Store 2, 3, 5 floor is a lady, fashionable clothing concentration, product display and the entire terminal image than Xidan mall to improve a lot. Sales performance is also very impressive, which in the Friends of the 5th floor of the "LEE" less than 45 square meters of store in the store in July sales of up to a million huge.

C, Wangfujing shopping district

Here is known as "the world's first street", the ground floor is mainly casual wear, miscellaneous store clearance of the perfect place. Surrounded by the new Dong'an Shopping Center, Beijing Department Store, the new China Women's and Children's Mall, Xintiandi Indoor Walking Street, set of tourism, shopping, leisure and integrated business district. Casual wear, formal wear, fashion wear and outdoor equipment are all available. Purchasing power is very strong, Metersbonwe has a three-storey building of about 600 square meters here, with annual fixed expenditure of up to 20 million yuan. The store is very popular, and most of the business here is "advertisement type business". Without a certain scale, don't set foot in there; there is a huge demand for capital here.

Dahongmen, the zoo business circle belongs to the clothing wholesale market, the annual throughput of clothing goods. Red Gate throughout the commercial area **** there are clothing, textiles, shoes and hats, such as 24 comprehensive market, more than 7,000 merchants of all types, 40,000 employees, a total business area of 240,000 square meters, the cumulative investment of 5.1 billion yuan RMB, the total annual turnover of 30 billion yuan RMB, is China's largest clothing distribution market in the region north of the Yangtze River. Beijing Zoo Clothing Wholesale Market business ideas clear focus on youth route. It has been formed since 1980. In recent years, the zoo business circle has built a number of relatively large-scale specialized clothing wholesale market, Dongding, Tianle, Zonghe, as well as this year's June opening of the JinKaiLiDe Clothing Market, constitutes the entire zoo clothing business circle. Customers are relatively concentrated, the market is large, high turnover, in the country and the world has a fairly high visibility.

Section II, dealer interviews:

WWWWWW, Wenzhou, contact: 1@#$%%^, YY's Beijing, Inner Mongolia, Hebei general agent; there are 35 - 45 stores, distributed in Beijing suburbs, Inner Mongolia, Hebei and other places; while acting as agent of the Guangzhou RRR Clothing Co. "YY" sportswear. This is wholesale; the volume of goods in 2--5000 pieces / day, the highest 20,000 pieces / day. There are stalls in Tianya and New Century. This belongs to the husband and wife stall type of operation, but began to change to the company's business.

RTY Zhang, chairman of FUIOOO Investment Management (Beijing) Co., Ltd, contact: 133THHFHJJ1; now also operating FHDF casual wear and DFGG under the men's FGHGH, and at the same time operating the mall at the corner of Wangfujing Street is ready to be packaged into a sports complex mall, used to meet the 2008 Beijing Olympics. Corporatization of the operation, the concept is very fresh; Beijing's business relations are strong, and there is a successful experience of attacking Yansha and Sete.

Product highlights

Trading in Olympic-related apparel and accessories is hot!

Third section, the consumer side of the situation analysis

High brand awareness, due to the complexity of the social composition, so the performance of the consumer habits are also very interesting: polarization!

Annual income of 20--30 million, including those above; firmly believe that: a penny for a penny; the same feel, the price of the high must be better than the price of the low quality.

Annual income of less than 100,000 yuan, the same feel under the low price to get a successful deal.

Housewives like to go to the Zoo Clothing Market or Dahongmen Clothing Market to look for goods.

Income and expenses are diverse, but clothing and socialization-related expenses make up the majority.

Beijing has many colleges and universities, and the huge number of college and graduate students have strong spending power.

Section IV, Conclusion

Beijing has a large market, but the cost of doing business is high; you can't easily attack this market without a tight organization;

Conceptual apparel that is fashionable, but not too far from casual, is very popular.

The price range is controlled between 300 - 799 is very acceptable.