Investigation report on enterprise's demand for e-commerce talents

Report on Enterprise E-commerce Talent Demand Model

With the continuous progress of society, more and more people come into contact with and use reports, including title, text and conclusion. Actually, writing a report is not as difficult as I thought. The following is a sample report on the demand for e-commerce talents collected by enterprises for your reference, hoping to help friends in need.

I. Purpose of the investigation

1, to understand the demand of employers for e-commerce professionals, including the demand for talents in the next three years, the requirements for talents' academic qualifications and abilities, etc. ;

2. Understand the characteristics of employers' demand for college-level professionals, the popularity of our school among employers and the possibility for employers to accept students' internships in our school.

3. Make clear the training orientation of students majoring in e-commerce in our department through investigation, further improve the talent training plan, and provide reference opinions and suggestions for the formulation of enrollment plans and the setting of new majors in the future; And gradually establish regular feedback channels and evaluation systems.

Second, the research object

E-commerce related enterprises, e-commerce industry associations, experts and scholars, graduates

Third, research time.

20xx July 1-20xx September 1

Third, research methods.

Interview, expert consultation, questionnaire survey, online survey, field trip and other methods.

Fourth, the research process

Investigation and analysis of verbs (abbreviation of verb)

(A) professional orientation and talent demand analysis

1. At the national macroeconomic level

With the adjustment of China's economic structure and the need to build a "two-oriented" society, the application of e-commerce in various fields is increasingly extensive and profound. In 20xx, the number of netizens in China has exceeded 400 million, and more than a quarter of them have started online shopping. In 20xx, the scale of B2B e-commerce transactions in China was nearly 3 trillion; In 20xx, online shopping exceeded 200 billion yuan, accounting for 1% of the total retail sales of social consumer goods. It can be seen that the e-commerce business of small and medium-sized enterprises based on internet applications has entered the track of explosive growth, and the demand for high-quality skilled e-commerce talents is increasingly urgent for enterprises and markets.

2. Being in the middle of regional economy.

(1) province-wide analysis

As the frontier of reform and opening-up, Guangxi still has great room for development in the environment, system, technology and talents required for the development of e-commerce. With the establishment of China-ASEAN Free Trade Area, the trade between our region and ASEAN countries is getting closer and closer, which greatly stimulates the development of e-commerce in Guangxi.

(2) Liuzhou city analysis

Liuzhou, as a new city, has actively implemented five development strategies in recent years, namely, building the city through industry, strengthening the city through tourism, stabilizing the city through agriculture, revitalizing the city through commerce and science and education. E-commerce will certainly play a supporting and promoting role in Liuzhou's strategy of revitalizing the city through commerce, and the implementation of the strategy will also produce a large number of e-commerce talents. In addition, the automobile and parts industry in our city is developing well, and its exports have increased substantially. It is urgent to use modern information technology to expand marketing channels and promote the breadth and depth of product sales, and there is a huge demand for operational talents, management talents and logistics talents who are proficient in e-commerce.

3. At the micro level of SMEs in our province

Our province began to bid farewell to the long hesitation, hesitation and wait-and-see stage in the application and promotion of e-commerce and began to enter the explosive growth period of e-commerce business. More and more small and medium-sized enterprises have registered corporate members on Alibaba. Based on the calculation that each registered enterprise only needs 1 e-commerce specialist, the demand for e-commerce applied talents in our province will reach 860,000, which does not include other platforms and other forms of e-commerce applications, and this data is still growing rapidly.

To sum up, from the quantitative point of view, the demand of SMEs in our province for e-commerce applied talents has crossed the critical point of scale growth, and from the quality point of view, it is bound to usher in a challenging period of pursuing quality and paying attention to practical results. Therefore, as long as our school strives to improve the level of running e-commerce majors, there is no problem in the employment of e-commerce majors.

(b) Analysis of occupational position categories and tasks

Through extensive market research, we find that in the increasingly fierce digital economy society, small and medium-sized enterprises have a strong demand for high-quality talents for online business marketing positions and business website production, maintenance and promotion positions. Through the analysis of these positions, we have determined that the training direction of e-commerce specialty is technical positions for business websites (such as business web designers and website maintainers). ) and business marketing positions (such as website editor, network product manager, network information specialist, internet trade specialist, e-commerce specialist, network promotion specialist, network customer service specialist, etc. ). This major plans professional courses according to the characteristics of enterprise talent demand, and takes e-commerce application posts as the main channel for students' employment.

(3) Enterprises pay more attention to students' re-learning ability and professionalism.

After students enter the job, a lot of knowledge they have learned in school is useless, and at the same time, they have to learn a lot of new knowledge about work, which requires the school to cultivate students' learning and understanding ability while imparting knowledge to students. In addition, some students can't bear hardships and stand hard work, their goals are too high, and they refuse to be down-to-earth after work, which brings a lot of troubles to enterprises. This requires schools to strengthen professional ethics education, and students will have good professional quality and correct outlook on career choice during their school days.

(D) There are some differences between schools and enterprises.

The students trained by the school are out of touch with the society, which requires teachers to communicate with enterprises more, understand the latest social information, and reflect it in real time in curriculum teaching and professional construction, so as to cultivate students who really need the society. Therefore, teachers should be encouraged to carry out research and practical activities in enterprises, or invite enterprise personnel to communicate with schools to narrow the distance between schools and enterprises.

Suggestions of intransitive verb enterprises

1. The way out for e-commerce employment cannot rely on e-commerce companies such as Dangdang, and student employment should be targeted at small and medium-sized enterprises. On the one hand, small and medium-sized enterprises are an important force in China's economy, attracting a large number of people to find jobs; On the other hand, due to the bottleneck of technology and capital, small and medium-sized enterprises urgently need to use e-commerce to open up markets and expand their living space. Therefore, it is necessary to strengthen the cultivation of students' online marketing ability and e-commerce application ability to solve the practical problems of e-commerce application in small and medium-sized enterprises.

2.ERP, customer relationship management and supply chain management are the latest stages of e-commerce application. Attention should be paid to this aspect of curriculum training.

We should strengthen the training of students' English and computer application ability.

4. Pay attention to the cultivation and improvement of students' comprehensive quality.

5. There are few employment opportunities for students majoring in e-commerce who are engaged in website system design and maintenance. More and more enterprises are still engaged in website development or technical maintenance of website system with graduates majoring in computer application, but students majoring in e-commerce still need to know some basic technical problems, otherwise there will be two skins.

6. Business people engaged in e-commerce will still come from traditional business majors. Traditional business graduates can adapt to the corresponding job requirements by strengthening the application ability of information technology. Enterprises still use traditional professional skills to measure the talent demand of these networked business processing positions.

7. Honesty is the foundation of e-commerce, and students' honesty education must be strengthened.

Seven. Enlightenment from investigation

From the above analysis and its characteristics, in the current and future teaching reform and construction of e-commerce specialty, we should pay attention to the following issues:

1. Establish the principle of professional reform and construction with zero distance between teaching and practice and zero transition between graduation and employment.

Special attention should be paid to the timely absorption of new theories, new ideas, new knowledge, new tasks and new technologies generated in the front line of e-commerce activities into the classroom, strengthening practical teaching links, and cultivating students' practical work ability and professional ability, so that students can start working immediately after graduation to meet the needs of employers and society.

2. Pay close attention to the actual demand for e-commerce talents in the market and its changes.

To carry out the idea of employment-oriented specialty construction, we must understand the new changes, new requirements and new characteristics of the job market in time, change the idea of specialty construction according to the new situation, adjust the measures of specialty construction, revise the talent training plan, and construct the curriculum content system and teaching implementation organization model. Otherwise, the cultivation of professional talents will inevitably lead to the problem of incorrect production and marketing.

3. Strengthen the construction and management of professional practice conditions.

On the basis of the existing e-commerce trading hall and business process simulation practice base, we should pay special attention to the construction of practice conditions integrating school and enterprise, strengthen the management of practice facilities, and provide practical opportunities and create practical conditions for the formation and improvement of students' professional ability.

4. Attach importance to attracting front-line experts and strengthen the construction of teaching staff.

Focusing on the training of professional leaders, supported by the training of young and middle-aged professional backbone teachers, guided by a certain proportion of high-level experts in the field, taking the optimization of the title structure of "double-qualified teachers" as a breakthrough and the improvement of knowledge and skills as a red line, we will comprehensively strengthen the construction of teaching teams and optimize the proportion of teachers' structure, so that the proportion of double-qualified teachers will reach 85% and the proportion of full-time and part-time professional teachers will reach 1.

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