Why does Versace, a luxury brand, fall in love with traditional handicrafts?

? Milan 20 13 summer fashion show proved that fashion fabrics and even the whole fashion industry can not be separated from craftsmanship. So the set of Etro's fashion show is a huge hand-painted flower, with exaggerated and powerful brushstrokes. VeronicaEtro proudly said in her design description that all these wonderful prints were not made by computers, but by "almost extinct traditional hand-drawn printing" technology.

? ? Italian clothing is facing the impact of the digital revolution and many technologies are in danger of being suppressed or even eliminated. Donatel laVersace's approach is to focus on the series named after herself and invite Chri stopherKane as her partner. * * * They designed the Versus series together. They used plastic fabrics and digital chain printing, which is very natural for Kane's generation.

There will be two fashion shows on Friday night (the singer [BethDitto] will be the live backup singer at the press conference). While watching the trailer, Versace, sitting next to Kane, stated his goal. "I want to emphasize cutting-Versace is famous for his clothes, but our cutting tradition is a little lost," she said. Although in this series, underwear lace is inserted into the calm black fabric, which makes the common Versace clothing show a little skin. Another signal is those small metal edges, which inherited the metal mesh effect invented by GianniVersace in the 1980s and were very avant-garde at that time.

Although the gorgeous and dignified Ms. Versace is unlikely to join the hippie world, she uses tie-dye to create vague and vague patterns on long skirts, and sometimes adds the head of Medusa, a famous micro-seal on Versace's trademark. Mr. Kane spared no effort to show this at his shocking London fashion show. It is not known how much influence the manual effect had on Versace.