The latest small program operation strategy and promotion program in 2020, you know a few?

The latest small program operation strategy and promotion program in 2020, do you know a few? In general, WeChat small program operation ideas are mainly divided into three parts: content operation, activity operation and user operation, how to implement, let's learn about it.

One, content operation

①Public number associated with the small program

Businesses can be associated with the small program in the public number management background, and after the success of the association, the small program card can be inserted into the bottom of the public number tweets, and the fans, by reading the high-quality articles, will guide the fans to click on the small program card and jump to the small program, so that the fans of the public number can be diverted to the small program for conversion.

Public associated small program

In addition to inserting a small program card at the bottom of the public number, you can also bind the small program to the public number menu bar. So that when users click on the public number menu bar, they can jump to the small program to browse and watch and consume.

②Third-party high-powered platforms operating small programs

Merchants can blogs, forums, self-media, social communities and other platforms, publish small program code, guide users to sweep the code to enter the small program and so on.

Two, activity operation

①Make full use of marketing plug-ins

Merchants can regularly carry out marketing activities through WeChat's small program functions (marketing functions), such as: small program live, distribution, community group purchase, bargaining, group buying, spike and other functions. Plan a marketing campaign and monitor the effect of the campaign in real time.

Three, user operation

The business also needs to analyze the existing small program users, which is also one of the important work of WeChat small program operation. It is recommended that merchants make a reasonable user operation program from user activity, retention and conversion as the goal.

When you have enough users, you also need to analyze the user profile of users, such as age and gender, city, terminal and model. Here to recommend the use of small program data assistant, you can analyze the relevant data, more conducive to your operation of WeChat small program.