Taobao pure e-commerce only does online sales. What do you mean?

These products can only be bought in online stores.

Word-of-mouth marketing can also be called emotional marketing, which is different from brand marketing. Word-of-mouth marketing means that merchants can satisfy and achieve the purpose of letting customers subjectively help merchants to spread and publicize positively within their social scope by targeting customers' specific emotional needs. This marketing method is characterized by high conversion rate, strong credibility and quick flow realization.

One of the most important concepts of new retail is consumer experience. The so-called consumer experience is to redefine consumer behavior through sensory feedback such as vision, hearing and touch. This definition is different from the assumption of ideal consumption behavior in the traditional sense, but a new consumption behavior that contains both rational and emotional thoughts and feelings. Simply put, from the consumer's point of view, all the additional services that customers can feel are attached to consumer products to realize profit addition.

The second step of expanding information, such as the Internet transformation of traditional industries, is to find the grafting point between its own advantages and the Internet and realize transformation and upgrading. At this point, Wahaha, which mainly produces food and beverage, has taken the lead. In recent years, Wahaha has successively developed palletizing robots, straw placing robots, lead-acid battery assembly robots and explosive packaging robots.

At the same time, we have developed low inertia permanent magnet synchronous servo motor, permanent magnet servo linear motor, high efficiency torque motor and high efficiency asynchronous motor, and are going to buy 1 ~ 2 key robot parts manufacturers in Europe and Japan, develop equipment manufacturing industry on the basis of the original machinery factory and enter high-tech industry.

The wide application of industrial robots ensures that Wahaha can realize customized production mode in the future. After placing an order, the dealer can track the trend of the order at any time. The application of robots in production will make the process from marketing to production more convenient and smooth. Through the transformation of Internet information technology, Wahaha has embedded production planning, material supply, sales and distribution, including the management of dealers and wholesalers, as well as remote monitoring of equipment, financial settlement, workshop management, scientific research and development, which greatly improved work efficiency.