Business model of community convenience store

Community convenience store originated in the United States, which refers to a small shopping place near residential areas to meet the emergency consumption needs of community residents and provide convenient and fast shopping services for community residents. What kind of business model does the community convenience store have now? Below I will solve the business model of community convenience stores for everyone, hoping to help you.

The business model of community convenience stores took the lead in meeting the rigid demand.

In most cities in China, rice, noodles, oil, meat, eggs and vegetables are still in rigid demand. Convenience stores, especially community convenience stores, have no value if they can't meet the rigid needs of consumers, and there is no way to make profits. Therefore, community convenience stores are places to meet the rigid needs of the community.

Before the renovation of a convenience store, there were 83 kinds of baby diapers alone. After the transformation, more than half of the products were cut off, and fresh meat, fruits and vegetables were added. Just by increasing this, the sales increased by 100%. The sales growth rate of shops that have completed the overall transformation of fresh food is 300%-400%, that is to say, shops that used to sell about 2000 yuan a day can now reach more than 1000 yuan a day, and it is still growing.

Considering all kinds of factors comprehensively

Convenience stores are greatly influenced by the location environment, and the commodity structure of convenience stores should be adapted to local conditions. Convenience stores are mainly distributed near the entrances and exits of urban roads or residential areas, or places with convenient transportation and convenient shopping for surrounding residents. The service radius of the central store is 500-800 meters, and the service radius of the convenience store is 200-300 meters.

Convenience stores are very different in scale, commodity structure and sales form, so convenience stores are a more complex business form, and the complexity of their systems exceeds that of department stores and large comprehensive supermarkets. It can be seen that convenience stores are not an industry where everyone can test the water.

At present, the community fresh convenience store is the main business model of convenience stores, and more than 80% of the business area in the store is used as a place to operate fresh meat, aquatic products and vegetables. For the operation of convenience stores, we should jump out of the existing convenience store model and dare to innovate boldly. For example, do convenience stores need promotional activities? Do convenience stores mainly sell goods or services? Location of convenience stores, product structure, etc. We should be brave in practice and constantly explore these operational factors.

Convenience of operating characteristic distance of community convenience stores

Compared with supermarkets, convenience stores are closer to consumers. Generally, it can be reached by walking for 5~ 10 minutes.

Shopping convenience

Convenience store products are characterized by instant consumption, small capacity and urgent need. There are generally about 2,000 to 3,000 kinds of supermarkets. Compared with supermarkets, convenience stores have smaller area (50-200 square meters), fewer kinds of goods, simple and clear display of goods, and lower shelves than supermarkets, so customers can find the goods they need in the shortest time. The service desk with the same import and export is used to collect money, which avoids the phenomenon of supermarket checkout queuing. According to statistics, it only takes three minutes for customers to enter the convenience store and end the payment.

The convenience of time

The business hours of general convenience stores are 16~24 hours, which is open all year round, so some scholars call convenience stores consumers? Any time? Shopping type.

Convenience of service

Many convenience stores turn it into a community service center, and strive to provide customers with multi-level services, such as express delivery, deposit and withdrawal, fax, photocopying, collecting utilities, selling stamps, booking air tickets and plane tickets, and developing films. Pursuing shopping convenience is the general trend of social development, which determines that convenience stores have strong vitality and competitiveness.

The management strategy of community convenience store (1) has improved the utilization rate of goods display in the store.

The selection and display of goods is a science, which will bring convenience to consumers and have excellent promotion effect. In terms of product strategy, convenience store operators should pay attention to the following issues.

The quantity of goods and the utilization rate of display space in some convenience stores are seriously insufficient, which has a very negative impact on their product sales. Convenience stores are usually located in the downtown area of the city, and the area is usually within 100 square meters, so the display space of the stores cannot be wasted. In terms of commodity display, some convenience stores have a phenomenon that the display area of some commodities is too large, and many commodities are in more than three rows. This kind of display creates an excuse for the monotonous variety of goods in the store, resulting in that there should be about 1200 kinds of goods in the store, and maybe only more than 500 kinds of goods are on the shelves. The result is obviously not enough to meet the basic needs of customers.

(2) Correct selection of commodity types

The main products of convenience stores should be frozen food, drinks and daily necessities. These products should be refined, that is, choose the best-selling, high-quality and moderate-priced products on the shelves. In convenience stores, products sold in bundles or packaged in large packages should be avoided. Since the positioning of convenience stores is for emergency needs, the products packaged in bulk are not within the sales scope of convenience stores, and the products sold by convenience stores are not? Is the more soldiers Han Xinfen has, the better? . Because of the sale of large packaged goods, the price of convenience stores is bound to be higher than that of large comprehensive supermarkets. Eggs touch stones, keeping short and avoiding long? Our behavior will lead to high prices and being cheated when customers shop in convenience stores. Displaying discounted goods on the shelves of convenience stores will not only not get good sales, but also waste the effective display area of the store, further affecting the normal business performance and image of the store. Therefore, the type of goods selected by convenience stores should be popular goods with guaranteed brand quality and best sales.

(3) Avoid large areas of vacant shelves.

A large area of empty shelves is a temporary shortage of goods in stores or other problems, but the results reflected by this phenomenon are nothing more than: the delivery of goods in the distribution center is not timely, the purchasing department has insufficient varieties of goods, and the tally staff does not replenish goods in time. The consequences of these three problems will inevitably affect the sales and image of stores. What effect does a shop with empty shelves have on customers? Not only are customers unsuccessful in shopping, but enterprises may also lose a group of old customers.