Insurance Digital Transformation and Upgrading in Full Swing, AIA Life Stands at the Forefront of the Era of Transformation

The development of the Internet industry is in full swing, and the development of financial technology is on the rise. Big data, cloud computing, artificial intelligence, Internet of Things and other new technologies are reshaping the insurance value chain, and technology is redefining the new future of insurance.

At the same time, the young groups represented by the post-80s and post-90s have gradually become the main force in purchasing insurance, and the user behavior in the market has undergone profound changes. Changes in the insurance purchasing behavior of the new generation of major consumer groups have driven insurance companies to accelerate online transformation, and the digital transformation of insurance companies' products and services is imminent.

Recently, AIA Life was awarded the "Annual Cloud Empowerment Award" by Harvard Business Review and Tsinghua University's Global Industry Research Institute for its outstanding achievements in digital transformation, and AIA Life's Chief Information Technology Officer, Mr. Limin Liu, was awarded the "Exemplary Person of the Year Award" at the same time. Mr. Liu Limin, Chief Information Technology Officer of AIA Life, was also awarded the "Model Person of the Year Award". These two honors are a full affirmation of AIA Life's continuous commitment to technological change, adherence to the digital construction and management model, and pursuit of transformation and breakthroughs.

AIA adheres to the path of "high-quality development" and strives to build a professional digital service platform. Demand drives technology, and technology further induces new demand. It is not easy to build a professional digital platform, which requires two-way communication and exchange between the service "supply side" and the service "demand side".

At the same time, AIA has given new meaning to digital transformation. On the one hand, AIA's digital platform is constantly evolving and iteratively polished, and AIA is committed to building an integrated digital customer interaction platform that covers the end-to-end customer journey. It utilizes massive data insights to provide precise guidance for operations, back-office system design, product development, service design, and channel upgrades.

On the other hand, AIA seeks to empower the agent force, company operations and management, and improve customer experience through digitalization.

Digital transformation is not simply a "refresh" of technology utilization, but also a "facelift" of thinking and marketing awareness. In fact, AIA has formed a set of increasingly complete theoretical and practical system of marketer channel construction, such as the AIAU marketer innovation training system, based on which it adheres to the strategy of marketer excellence, and is committed to cultivating "health and wealth management partners" that customers can trust for a lifetime, and creating "insurance entrepreneurs". We are committed to cultivating "health and wealth management partners" for customers who trust us throughout their lives and creating "insurance entrepreneurs".

Under the wave of digitization, AIA is transforming its business through technology and building an integrated digital customer interaction platform in the form of "products + services". The bright future of the insurance industry is within reach.

This article was originally published by Capital One

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