What are the benefits of joining a tea shop?

Taking Guo Shan Tea Art as an example, there are six advantages compared with opening a shop, namely, market advantage, marketing mode advantage, customer source advantage, design advantage, talent advantage and management advantage.

Market advantage: Guo Shan Tea Art aims at all kinds of healthy and good teas and adheres to the R&D strategy of "variety, product refinement and regional differentiation", which is highly recognized by investors and consumers. With the rapid development of tea market and consumers' demand for diversified and personalized products, the R&D concept based on but not limited to tea will enable enterprises and branches to gain more market share and increase market share.

Advantages of marketing model: the original marketing model of "tea tea set monopoly+purple sand+business teahouse+cultural reading". The one-stop service integrating tea tasting, party, business negotiation, piano, chess, calligraphy and painting has won the favor of consumers and met the needs of many tea lovers.

Customer advantage: The store's perfect customer relationship management system and standardized service make customers more loyal. Guo Shan Xiaoqiao's free tea knowledge teaching and personalized gift customization have won the recognition of many customers.

Design advantages: Guoshan Tea Art Store adheres to the decoration concept of "light decoration, heavy decoration", scientifically plans the functions of the store and regulates the distribution of props, which greatly reduces the unnecessary investment expenditure of investors on hardware and greatly improves the perfect combination of store sales and experience functions.

Talent advantage: establish a total quality management system in enterprise internal management and human resource management; Formed a powerful chain operation headquarters with an orderly cycle of "strategic planning, R&D and production, planning and design, operation guidance, logistics and distribution, and after-sales service"; Cultivate and develop employees' management skills and professional skills, better develop a standardized and unified service system, and ensure the unification of software and hardware in the store.

Management advantage: a tea artist needs a long time to train from recruitment, training to post. Tea artists demand younger age and high mobility, which is also a feature of this industry. The stability of talents is very important for store management. Guo Shan Tea Art invested heavily in the establishment of Guo Shan Tea College, which gathered hundreds of outstanding foreign trainers in the tea industry to support the operation of various stores in a nanny way.