How do stores increase passenger flow?

I wonder if the bosses have ever met pedestrians who came into the store to shelter from the rain and borrow umbrellas to ask for directions when the store was open. Many shops refuse them because of trouble and are unwilling to provide convenience for customers and pedestrians.

In foreign countries, there is a shop that advertises "Free use of garden toilets" on the street, which attracts many pedestrians. Pedestrians go in and out of the bathroom, and customers keep coming, so business is naturally getting better and better. This is the law of convenience, which is convenient for others and for yourself.

Reference: Conditional shops can open toilets, Wifi, leisure facilities, etc. It's free. Or provide convenient services such as collecting express delivery, paying water and electricity bills, and delivering goods to your door. These convenience measures will narrow the distance with customers and naturally attract many customers.

02, scarcity law

As the saying goes: things are rare, and people tend to cherish and cherish those hard-won things. Just like when Apple's new mobile phone is pre-sold, there are always some die-hard Apple fans who will queue up in advance to book it.

Reference: At present, many stores are implementing differentiated competition, weakening the homogenization with their peers' products, such as "the only point of sale of xx brand in a city", which will give customers the impression that the products in the store are scarce, and naturally feel that the products in the store should be complete, and they will naturally be more inclined to choose your store when purchasing in the future.

03. Law of Influence

The influence of the store directly determines whether customers choose to enter your home for consumption. Big brothers, you go shopping as ordinary consumers and pass by a store. What influenced you to walk into this store? What influenced your purchase decision?

For example, the picture of a delicious dish attracts you into the restaurant, and the personality of the model in the window of the clothing store also attracts you into the store. This is the law of influence.

Reference: Therefore, our shops should make full use of sound, images, pictures, words, colors and other factors to influence pedestrians and attract customers to shop and spend.

04, the law of word of mouth

For the store, the golden cup and the silver cup are not as good as the customer's reputation. The greatest salesman in the world is the customer himself. What are the advantages of recommending products to customers? It is better for the customer to say, "This smoke is really good!"

This is the law of word of mouth. If bosses can maintain the reputation of their stores, the recommendation rate of your customers and customers will naturally soar.

Reference: The boss should pay more attention to the improvement of professional knowledge. When recommending products to customers, he should proceed from the actual situation of customers. After all, customers still have certain needs when they enter the door.

The good business of the store is not achieved overnight, but accumulated over time and managed with heart. Constantly attract new customers and consolidate old customers, business will naturally get better and better.

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