What is the price of traditional car companies?

Nissan Tuda may not be familiar to many netizens. This car is positioned as a medium-sized SUV, which is at the same level as Toyota Highlander, but has certain off-road capability. The body structure is a non-load-bearing body with a part-time four-wheel drive system. On the contrary, Highlander belongs to an urban SUV. Although Tuda and Highlander are at the same level, their audiences are different. After a long time, the 2020 Nissan Tuda finally went on the market a few days ago. In fact, going to see the market of hard-core SUVs at this time node is completely different from when 20 18 was just born. Pajero was a flash in the pan in 2020, and it was quickly rejected by the emission standards after it was put into existence, and the launch of the new model seems to be just a legend; Ford Road Breaker is almost at the bottom of the sales list, temporarily staying at the national V version 2065438+09; Prado, the benchmark product, barely relies on some small skills and can only carry cash to make a swan song; Of course, the worst thing is the new Jimny, and VI didn't even have time to declare the car when he came. Counting the hard-core off-road vehicles of the joint venture brand, Tuda seems to be one of the few vehicles that can pass the national VI emission standard. 2020 Nissan Tuda has six new cars * * *, and the price is 1698-248300 yuan. Compared with the current models, the emission standard of new cars has been upgraded from National Five to National Six B. The whole system comes standard with tire pressure monitoring system, and some cars are equipped with intelligent technologies such as car networking system.

The appearance of Xintuda remains basically unchanged. Its tall and burly figure, powerful wheel arch and protrusions on both sides of the hood show its pure off-road orientation. The front face is Nissan's latest "V-Motion" design language, and the thick chrome-plated strips bring exquisite feeling to the tall front. The shape design of the rear of the car echoes the front face, and the thick chrome-plated strip is connected with the irregular multilateral taillights. The huge dynamic tail is a highlight, and it is rare for hard-core SUVs to adopt such a design.

The size of the car body also brought us many surprises. The length, width and height are 4882* 1850* 1835mm respectively, and the wheelbase is 2850 mm For this data, it still has advantages in the same price. In any case, the length of the car is more than 4.8 meters and the wheelbase is almost 2.9 meters. In addition to its own positioning, the gas field and internal seating space have also been well guaranteed. According to the car owners who have visited Tuda, the seating layout of the five seats and the size of other players at the same price are all satisfactory places for them.

The design of the interior has not changed much, and it is still practical with clear functional division. In terms of configuration, some models of 2020 Tuda are equipped with Nissan Zhilian system, which supports intelligent voice control, on-board full-time navigation, remote real-time monitoring, on-board Wi-Fi hotspot and other configurations. The central control screen has been upgraded from the original 7-inch to a 9-inch touch screen.

In terms of off-road configuration, the 2020 TODA is still equipped with off-road suspension system, all-terrain electronically controlled time-sharing 4wd, mechanical tooth embedded rear differential lock and B-LSD electronic brake differential lock. If consumers have a certain demand for off-road, they can only choose sub-top models and top models, but the price has reached more than 200,000. Although the price has reached more than 200 thousand, there is no direct competitor at the same level, but many consumers who buy Nissan Tuda will take it off-road and will not give you confidence. Therefore, cross-country enthusiasts will basically choose a more traditional hard-core off-road vehicle.

For example, Toyota Prado, Mitsubishi Pajero, Jeep Shepherd and so on. So although the cost performance of TOTAL is very high, there are not many consumers. Many consumers who buy Nissan Total are basically in urban or suburban areas. It should be noted that the powertrain equipped with 2.5L+7AT has relatively high fuel consumption when the vehicle body is relatively heavy. From this point of view, there is no doubt that some potential consumers have reasons and ideas to give it up.

In addition, the tire pressure alarm of the whole system is very different from that of low and sub-low. Only two-wheel drive and four-wheel drive are equipped with basic configurations such as driving assistance images and cruise control. The interior layout with no texture and a large area of hard plastic are full of it, which makes it difficult for us to be associated with a 200,000 or even more expensive model. The last point is reflected in the hard-core off-road itself. You know, in the grade of 200,000, more consumers are still mainly at home, and those urban SUVs that are more suitable for home, rich in configuration and comfortable to ride have not been bought. Why did you choose it?

Generally speaking, judging whether TOTAL is good or not mainly depends on its own needs. There is a reason for Nissan Total's poor sales in China, and we can't blame our consumers. For an SUV with poor off-road ability and less practicality than an urban SUV, the audience is relatively small. Although it has a tough appearance, how many people will pay for the appearance of TOTAL? For us ordinary consumers, is it "not fragrant" to choose mainstream family cars and urban SUVs?

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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.