Traditional Culture Encyclopedia - Traditional festivals - What are the pricing strategies for new products?
What are the pricing strategies for new products?
1, skimming pricing strategy is a high-priced strategy, which means that the price of new products is set very high at the beginning of listing, so as to obtain the maximum profit in a short time.
2. Infiltration pricing strategy is a low-price strategy, that is, when new products are put on the market, the price is set at a lower level, which makes consumers easy to accept and quickly open and occupy the market.
3. Satisfied price strategy is a price strategy between skimming and penetration. The set price is low, but higher than the penetration price, which belongs to the intermediate price. This pricing strategy is named because it can satisfy both producers and consumers, and is sometimes called "gentleman price" or "moderate price".
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