Will unmanned supermarkets open a new era of consumption?

People who write the business history of China in the future may write: In July 20 17, after Amazon, domestic enterprises also began to test unmanned supermarkets, opening "Bingo Box" unmanned retail stores on the streets of Shanghai, and Alibaba also launched "unmanned supermarkets". Entering the door, selecting goods and passing through the payment door in one go, the cashier is gone, and consumers can almost complete shopping in a state of "no feeling". The format of the retail industry is quietly changing. Some observers bluntly said that after * * * enjoys cycling, unmanned supermarkets will become a new investment hotspot.

The rise of unmanned supermarkets contains the commercial judgment of the new consumption era: another retail revolution may be accelerating. From department stores to chain stores to large supermarkets, although the essence of retail is always "buy buy Buy" around efficiency, cost and experience, the "retail infrastructure" has been changing based on changes in consumption and technological changes. With the emergence of e-commerce, the flow efficiency of information, goods and capital has been upgrading, and the habits and tastes of consumers are constantly changing. As far as China is concerned, efforts to get through online and offline have been going on, from SF "sex" to the cooperation between Wal-Mart and JD.COM. The decline of large supermarkets in Japan, convenience stores entering the countryside, and the coldness of some high-quality supermarkets in China are all footnotes of retail reform.