Traditional Culture Encyclopedia - Traditional festivals - Compared with traditional advertising, online advertising presents personalized features ( ).
Compared with traditional advertising, online advertising presents personalized features ( ).
Answer: B, C, D
Internet advertising is a form of advertising communication in which advertisers pay for the release of multimedia forms of commercial information, such as text, sound, images, video, animation and so on, on the Internet, with the purpose of communication and persuasion. Compared with traditional advertising, online advertising presents the following personalized features: ① diversity of forms; ② wide dissemination of space and time; ③ low-cost; ④ targeted; ⑤ interactive; ⑥ flexibility of operation.
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