What is the essence of Confucian merchant culture?

The essence of this culture is honesty, kindness, courtesy and harmony.

Confucian merchant culture is based on Confucianism, emphasizing business ethics and personality charm, and paying attention to kindness, honesty, courtesy and harmony. These spirits are honest and trustworthy, fair competition, caring for employees, respecting consumers and paying attention to social responsibility, which are the core values of Confucian merchant culture.

In modern commercial society, the influence of Confucian merchant culture is more and more extensive, which has become an important reference for business ethics and corporate culture.