What are the disadvantages of new media marketing? What are the actual cases?

New media marketing is a new marketing method, which uses social media, mobile media, Internet and other new media tools and new marketing strategies to improve the brand awareness and influence of enterprises. However, new media marketing also has some shortcomings. First of all, the cost of new media marketing is higher. New media marketing needs to invest a lot of time and money to meet the needs of consumers and obtain effective results. Secondly, the effect of new media marketing is difficult to evaluate. It is difficult to accurately measure the effect of new media marketing, because its impact is complex and difficult to measure with data. In addition, new media marketing may also bring some adverse effects. New media marketing may cause some negative reactions, for example, consumers may oppose the marketing activities of enterprises, or even launch a boycott. Actual case: 20 15 Jaguar, a British automobile manufacturer, launched a new media marketing campaign, trying to use social media to enhance brand awareness. However, this activity caused many negative reactions. Consumers thought Jaguar's marketing campaign was too strong and launched a boycott. In the end, Jaguar had to give up its marketing activities and admit defeat. In short, although new media marketing has certain advantages, it also has certain disadvantages. Enterprises should formulate marketing strategies reasonably according to the actual situation to avoid adverse effects. If you are doing operations, self-media, short video operations, online marketing and other things, then I will share with you a commonly used efficiency tool-media convergence. Rongmedia Bao is a self-media multi-platform account management tool, which can manage multiple self-media platforms with one click. WeChat official account, subscription number, short video number and headline number can all be managed with one click. One-click distribution of pictures, texts and videos can be uploaded to 30+ self-media and short video platforms. In addition, the explosion center of Rongmedia Bao provides all-platform 10W+ self-media content, and also provides marketing hotspots of various platforms. A self-media tool that both media gods and newcomers need to use. The core of this tool is self-media account management, self-media matrix construction and online marketing, which can efficiently publish content to multiple self-media platforms with one click. You can try.