Marketing strategy includes what aspects

Marketing strategy is the enterprise to customer needs as a starting point, based on experience to obtain customer demand and purchasing power of information, the expectations of the business community, the planned organization of various business activities, through the coordinated product strategy, price strategy, channel strategy and promotional strategy, to provide customers with satisfactory goods and services to achieve the process of corporate goals.

Marketing strategy includes: price strategy, product strategy, channel strategy and promotional strategy, as well as brand linkage and other news organizations and other publicity strategies.

Price strategy mainly refers to the pricing of the product, mainly considering the cost, market, competition, etc., the enterprise according to these circumstances to the product pricing.

Product strategy mainly refers to the product packaging, design, color, style, trademark, etc., to give the product characteristics, so that it leaves a deep impression in the minds of consumers.

Channel strategy refers to the type of channel that a company chooses to make its products circulate to customers. There are many kinds of channels, such as direct sales, indirect channels (distribution, dealership, agency, etc.), and companies can choose different channels according to different situations.

Promotional strategy mainly refers to the enterprise to use certain promotional means to achieve the purpose of selling products and increasing sales. The means are discounts, cashback, lucky draws, free experience and many other ways.

News agency publicity: enterprise products or image through the authoritative media news reports in the form of rapid exposure on the Internet, expanding the positive influence of the enterprise, to achieve the enhancement of the enterprise brand influence, enhance the degree of trust, enhance the performance of the effect.