Real estate warming activity program

Mid-Autumn Festival Party: 600 people

Mid-Autumn Festival Cocktail Party: 400 people

Total: 1,000 people

Six, the event slogan

"Going home for dinner tonight? "

Activity slogan interpretation: the Mid-Autumn Festival as a traditional Chinese festival, there is: "every festive season doubly think of family", festivals are family reunion time, so the activity slogan to a kind of loved ones to ask to trigger the event, the sentence is also more able to cause the public's **** song! The event is also a metaphor for the warm feeling of home for all attendees.

VII, activity programs and creative ideas

The promotion measures before the event:

1, in the event of the launch of the day of the purchase of housing can enjoy 10% discount promotional activities (Note: according to the developer's discretion to formulate a number of constraints);

2, the production and random gift of the event cultural

3, the production of "Mingcheng" character of the Mid-Autumn Festival printed admission roll (modeling can refer to the moon cake modeling);

The purpose of the above activities is to achieve the strengthening of the activities of the publicity effect and highlight the developer's humane business philosophy.

Mid-Autumn Festival Party

In order to achieve better publicity and wider recognition, the event is proposed to be divided into two parts: the party part and the cocktail party part, and through a number of activities and links to the two parts of the organic combination.

The content of the party:

The party is to highlight the home atmosphere and style, interpret the connotation and connotation of the Mid-Autumn Festival, promote traditional Chinese culture, trigger the ****song of all the participants, and enable them to fastest and most natural way to integrate into the party, so that all the participants can really experience the warmth of the home feelings.

The evening party was held by the Group's relevant leaders for the real estate 1000th owner awarded the title of honorary employee (Note: the specific number can be based on the specific circumstances of the developer, can be an integer bit, but also the 815th, 918th, and other related to the Mid-Autumn Festival digital bit).

On-site interactive links:

1. On-site production of mooncakes

The hired chef demonstrated on-site the production process of mooncakes, which was operated by the interactive owners on-site, and the produced mooncakes were sent to the person he wanted to send the most to savor.

The link mainly highlights a warm atmosphere of the family, especially those owners who work all day long, it is difficult for them to help the family to do anything, to express their apologies in this way, can be more profound to let them appreciate the difficulty of running a home.

2, on-site collection of poems and songs about the Mid-Autumn Festival

By the host to the audience on-site collection of various forms of Mid-Autumn Festival works (eg: songs, poems, etc.) to send to the people they want to send, the form of gift can be either the scene of the song, you can also be the scene of ink, you can also recite to their loved ones to listen to (see).

The link is mainly considered in various forms of works about the Mid-Autumn Festival in most of the Mid-Autumn Festival to send feelings to express a kind of homes and loved ones, the purpose of which is to strengthen the feeling of home and the atmosphere, reflecting the poems to chant, words to chant, songs to praise the feelings of a kind of style.

3, the flavor of the moon cake taste of home

By the host to invite the audience on stage to taste the moon cake, the moon cake is divided into sour, sweet, bitter and special moon cake several kinds. The audience who ate the sour mooncake should tell the audience on the spot that he (she) felt something sour in his (her) family life; the audience who ate the sweet mooncake should tell the audience on the spot that he (she) felt something sweet in his (her) family life; the audience who ate the bitter mooncake should tell the audience on the spot that he (she) felt something painful in his (her) family life; and the audience who ate the special mooncake should be rewarded by the developer in cash or in substance on the spot. The audience who ate the special mooncakes could get cash or material reward from the developer on the spot.

The main purpose of this session is to enable the participants to share with the attendees the various flavors of their lives, and thus achieve **** Ming!

4, word replacement

The host invites the audience to read an article on stage, replacing "Mid-Autumn" in the article with "", and "" with "Mid-Autumn" in the article. The host invites the audience to read an article aloud, replacing the word "mid-autumn" with "" and "" with "mid-autumn". Participants who make no mistakes will be rewarded with cash or material prizes from the developer, and those who make mistakes will be penalized.

This link to the entertainment-oriented, while playing the purpose of publicizing the company's brand image.

Real Estate Warming Activity Program 2

I. Activity Background:

Warming activities are scheduled for September 28th, to enhance the amount of customer visits over the weekend, which can release information about the National Day activities in advance, and invite customers in advance for the National Day activities.

Arrange a series of activities for the National Day holiday to save customers and increase customer visits.

The important node of the golden nine and silver ten, for the sales department to create a good sales atmosphere, increase the popularity of the project.

Second, the activities:

Activity time: September 28, October 1 - October 7 (10:00-17:30)

Activity location: the sales department on-site

Objects: sincere customers and

Three, activity docking

Activity docking person: XXX

The person in charge of the scene, stare at the scene:

Specific content:

Activity:

1, fishing man

Participating guests in the sink to fish for small goldfish, each person can Fish 6 goldfish, and present a small fish tank with water plants.

2, exquisite cold food

Four cakes according to taste, two snacks, three fruits, two drinks.

October 1-7 (10:00-17:30)

Activity: invite you to a trip to France!

French garden as the main style of garden design, so in this National Day launched a series of French tour activities, the scene with French songs as background music, so that customers seem to be in the streets of France.

Two parts:

1, French food tour launched a series of French food (seven days, seven models), so that customers can taste and learn the French food and its production methods.

Day1: Experience the French Cordon Bleu level of culinary delights

Day2: "Liquid Gold" from Portugal - Silver Cod

Day3: French classic snacks, feel the exotic flavor.

Day4: French Crème Brulee - learn a French dessert for your kids.

Day5: French dinner can be learned by the average person, taste the French food, learn to make a big meal.

Day6: Simple and easy to learn French food - French fruitcake

Day7: Feel the romantic atmosphere of France, learn to do French chocolate, learn the French romantic it

2, French art tour (seven days three), through the interplay of food should be, to ensure that the atmosphere of the scene warm.

Day1: French luxury enjoyment, everyone has, French perfume DIY, bring France home.

Day2: Van Gogh or something weak, even if the graffiti here, you are an artist, come to paint the oil painting.

Day3: French style building DIY, let your children grow up to be architects.

Fourth, the cost of budget

Date of the weekend: September 28

National Day: October 1 to October 7, the event is divided into two parts of the food tour and art tour

First, the program description

Now the real estate market is changing rapidly, the project various nodes are not too clear, I personally feel that the project is not suitable for large-scale pre-direct marketing intervention.

I think a project storage period between three months and six months, less than three months to reach the amount of storage customers, more than six months of pre-storage water. Customers will basically die.

Direct sales of this work is very hard, most practitioners low treatment, sales staff, although the base salary is not important to rely mainly on commission, if the pre-consumption of time is too long, the staff with a meager base salary, doing very hard work, the opening of a distant future, can not immediately get the return on their efforts should be. I feel like a lot of my employees can't stick around for very long, and I can stick around for a very long time with employees who are passionate and motivated, and most of the people who enter an industry in the first 3 months are the most motivated and passionate.

Second, the establishment of the background and purpose of direct marketing

1, direct marketing to establish the background

The emergence of direct marketing is chapter and verse, generally appear in the semi-mature market stage of the weak market. Direct marketing as a sales model, its own existence of the rationality of the mature market will have the figure of direct marketing. The emergence of line sales, but also reverse evidence of the real estate market is moving towards maturity.

The foothold of direct marketing is precisely in the stage of market weakness, the traditional means of sales failure, the need for new means of sales as a supplement.

2, the purpose of direct marketing

(1) publicity and promotion: relative to the hundreds of thousands of millions of dollars at every turn, television stations, newspapers, radio, block, the traditional means of publicity. Direct selling dozens of people throughout the year less than to 1 million dollars, cost-effective. Popular means of publicity, such as television, newspapers and broadcasters, high artillery fence, it is difficult to reach the project's comprehensive radiation. Investment consultants can communicate directly with customers point to point, so that the project covers the blind spots of publicity.

(2) customer expansion: customers call and visit less and less, the effect of online promotion is getting smaller and smaller, there are buying conditions of the prospective customers is more and more difficult to find, more and more competitors, the market competition tends to white-hot. Direct marketing is a good solution to the problem of low volume of prospective customers.

Third, the direct sales team set up and staffing situation description

1, direct sales team organizational structure

4, direct sales personnel recruitment methods and standards

Recruitment methods are mainly through the online and offline two ways mainly.

(1) online recruitment: online recruitment that is, network recruitment, mainly through the 58 Tongcheng network and Catch.com, the two recruiting sites to publish recruitment information (according to my understanding of the other in the Heze area in the site is not too good), to the local QQ group, microblogging groups, posting bars, forums, as a supplement.

(2) offline recruitment: mainly through the job market, friends, and in some streets and neighborhoods of the bulletin board posting recruitment information.

(3) Recruitment standards:

Strong will, ignore the setbacks is preferred;

Not willing to settle for mediocrity, the courage to challenge themselves is preferred;

Age: 20 to 35 years old;

Education: Junior high school and above;

Language: good Putonghua;

Enterprising, goals and motivation. Have the confidence to challenge the high salary;

Expression ability, communication ability; physical and mental health, positive and optimistic, honest and reliable.

5, direct sales staff responsibilities

(1) direct sales manager

a, presided over the overall operation of the direct sales team, the organization and implementation of the company's sales resolutions, responsible for completing the company's sales tasks.

b, the development of stage sales plan, the organization and implementation of the annual work of the sales department and sales plan, and complete the sales plan.

c, with the personnel department **** with the formulation of the basic management system of the sales department. Training of sales staff, command and coordination of on-site personnel, to create a sales atmosphere, to assist in closing.

d, the development of direct sales staff specific management regulations.

e, timely submission of sales reports, reporting on the information collected, comments and problems that arise.

f, develop staff recruitment, education and training programs.

g. Regular assessment and examination of the staff of the Department, and penalize or terminate the employees who fail to pass the assessment and examination for many times.

(2) direct sales supervisor

To solve the problems of the team, to establish a sense of team consciousness;

Responsible for the work of direct sales, leading and guiding the subordinates to do a good job of the essential work.

Responsible for the collection of direct marketing customers and initial follow-up;

Responsible for the work of the team staff motivation, timely grasp of the staff on the work of a variety of ideas;

Responsible for the management of direct marketing attendance and information data;

Responsible for the weekly summaries and arrangements, to solve the various problems

(3) Investment Adviser

Outside the collection of customer information, every day in a timely manner to summarize the information;

Must obey the competent leadership and arrangements to complete the performance assessment tasks;

Strictly abide by the rules and regulations, always reflecting a good image of the company;

Skilled in the project statement, understanding and mastering the project's selling points, and accurately grasp the customer's heart;

Timely and effective tracking of the customer to To bring to the sales department or stay customer information for the ultimate goal;

Do not indiscriminately promote the project elaboration, to show a professional image.

6, direct marketing personal appearance and work attitude

(1) maintain a good mental outlook;

(2) pay attention to personal image and hygiene, so that the dress is decent, fresh breath;

(3) pay attention to the polite language between the customer;

(4) the company's trust in the obedience and a positive attitude towards work;

(5) respect for leadership, solidarity with colleagues. ) Respect for leadership and solidarity with coworkers.

Fourth, direct sales customer development model

Through the team practice and experience, I think the direction of direct sales expansion, should be the first easy to difficult, the first near and then far, the first neighborhoods and the expansion of the professional market after the set up, the first to do activities to do channels.

1, direct marketing market block expansion

(1) the first step in the expansion should be to expand the major professional markets in Heze, such as the Kangzhuang wholesale clothing market, Huadu Textile City, Hengsheng market market market and other major professional markets in Heze.

(2) After the expansion of the professional expansion, from the project from near to far subregional expansion to the main street stores in Heze, such as Dongfanghong Street, Yellow River Road, People's Road and other major neighborhoods.

(3) Finally, expand the market and street stores in the townships under Mudan District.

Remarks: After expanding the street merchants and professional market merchants, the face-to-face visit should be planned uninterruptedly (the effect of telephone visit is far better than the face-to-face communication).

2, direct sales set up

(1) Mudan district downtown major supermarkets set up; such as Ginza, Xinsu Tianmei, Maoye and so on. There are two ways to set up points, one is to rent a booth in the mall, put a bar table on the booth, two stools, two easy to pull down the treasure, send two salesmen, conditions, if allowed to put the seat of the sand table; another way is outside the mall, put a movable tent, a bar table, two stools, two display boards (outside the easy to pull down the treasure is easy to let the wind blow down).

(2) Mudan district downtown hotels to set up points; such as the Peace Hotel, Huadu Hotel, Yin Sheng Hotel and other major hotels in Heze. Set up a point way way is also two, and the super way, the same way, the salesman depending on the situation, 1 person or 2 people can be.

(3) Setting up points in various neighborhoods in Mudan District; choose neighborhoods with high occupancy rate in Mudan District, such as Flower City District, Heping District, Huaying District and so on. The way to set up points: set up points at the entrance of the district, put a movable tent, a bar table, two stools, two display boards, and send two salesmen.

(4) Mudan district downtown elementary school and kindergartens to set up points: such as experimental elementary school, attached primary schools, a complete primary school, municipal kindergartens, early childhood education centers and so on. The way to set up points: two display boards, send two business operators (student parents to send and receive their children in a very short time, the school is also very congested in each mouth, put the activities of the tent bar table, etc., is not very suitable).

(5) Mudan district downtown major banks to set up points; Mudan district busy areas of major banks, such as the Industrial and Commercial Bank of China Road, Mudan Road, the Construction Bank, the Agricultural Bank of the People's Road and so on. The way to set up points is the same as the way to set up points in front of the neighborhood.

(6) Setting up points in major gas stations in downtown Mudan District; selecting gas stations in Mudan District where the flow of people is relatively large, such as the gas station on Huanghe Road, the gas station on Renmin Road, the gas station on Changjiang Road, etc. The way of setting up points is to send two salespersons to the gas station on Mudan Road. The way to set up points, send two salesmen to distribute orders can be.

(7) The following counties in Heze and the following townships in Mudan District; the way of setting up points is the same as the way of setting up points in the urban area of Mudan District, which can be slightly changed according to the actual situation.

Remarks: The setup of supermarkets and hotels, the demand for funds is relatively large, the coefficient of difficulty is very large, and it requires the cooperation of the whole marketing department. Cell every mouth and bank set up, need a part of the gift, to the property and security to send some small gifts. The setup time of each setup lot depends on the specific situation.

3, direct marketing activities

(1) tour; in the busy streets and towns in Heze City and County, please activity companies through the performance of the program, rapid accumulation of popularity, caused by passers-by as well as around the attention of businesses and households, so as to carry out the project's publicity and promotion and customer outreach (the cost of an event is generally around 5,000-10,000 yuan)

(2) unit activities; can be in hospitals, banks, government agencies, Yuhuang Chemical and some other large enterprises and institutions. By holding table tennis tournaments, private car driving tours and other similar activities to publicize the project, in order to achieve the purpose of digging deeper into the customer (the success of the event is crucial with the cooperation of various departments, especially the Planning Department).

4, direct sales channels

(1) employees through relatives and friends to introduce customers, to promote the transaction.

(2) mobilizing the staff's circle of friends; in the Heze counties and districts of the big hotels, gyms, fashion clubs, beauty stores, footbaths and other high-grade places of consumption, to collect information on a number of high-quality customers.

Note: Going through the channels requires a portion of the money as public relations costs.

Fifth, direct marketing materials to prepare

1, direct marketing special leaflets; leaflets do not have the company's public phone, leaving a blank space below, allowing employees to write their own phone.

2, direct marketing special posters; Heze cities and counties, streets, neighborhoods, professional markets, each on the relationship between the better customers store. Can be posted on the poster, poster above the company payphone do not have.

3, activities and set up points required, bar tables, stools, easy to pull up treasure, publicity display boards and tents.

4, direct sales team is most in need of, their own vehicles (it is recommended to provide Iveco or China bus this type of car, this type of car sitting people, pulling materials are more convenient).