How can we be a qualified new media operation?

A qualified new media operation often needs to do five keys well:

1. Competitive product analysis and user survey

Understand the development mode of competing products, why users should pay attention, and then make clear goals according to their own situation.

User survey is to make a portrait of users and understand their age, income, group preferences and so on. , and through information feedback to understand user needs and guide content creation.

2. Quality content production

In the case of fully understanding users, pry users' needs and say what users are interested in and want to say, causing * * *. The content doesn't need too much, just ensure the quality.

3. Delivery channels

At present, there are many content distribution channels, such as WeChat, Weibo, self-media platforms and community forums, which keep many new media operators busy.

Good content needs channels to deliver, but not every channel is suitable.

For example, the small fresh style is obviously not suitable for Zhihu, titanium media and 36kr, but simple books and douban are more suitable.

Good operators will know the style attributes of each platform and launch channels that meet the tonality of their products, which will get twice the result with half the effort.

4. Data feedback

After user survey, it is difficult to guarantee that the output content will bring the ideal effect.

Excellent new media people will skillfully use data feedback to adjust their operation strategies in time, and summarize and analyze which contents, types, channels and even time periods are more concerned by target users, so as to seek advantages and avoid disadvantages.

5. Adjustment and optimization

Good operation will quickly try and make mistakes in various ways, and then find the most appropriate way to optimize and adjust various operational indicators to achieve the best drainage and transformation effect, so as to maximize the value of content.

Generally speaking, if these five points are done well, the basic new media operation problems are not big, but if you want to be excellent and outstanding, you need to spend more energy and time to hone.