What are the WeChat small program entrepreneurial business opportunities

WeChat's small program mainly brings entrepreneurs these business opportunities:

One, the small program as an extension of the function of the public number, to strengthen the influence of the public number.

The public number is essentially media, and the small program is essentially an application. The development of the public number to today, its mode of operation and rules must have been very familiar, we can produce a steady stream of content on the public number, but if you want to have more interaction and communication with the user, then the development of small programs is a very suitable choice. As of now, the association between the small program and the public number is very close, the introduction page of the public number, the menu of the public number, the cards and links of the public number graphic ...... That is to say, as long as you develop the small program, then you can put it into all corners of the public number. Don't always say that the small program can't work this way or that way, the small program is not an independent tool in the first place, and it is unrealistic to expect it to generate traffic on its own. But you can simply take the small program as an additional ability of the public number, the dissemination of things to the public number, so that the small program to provide content outside the function. For example, if a public number does movie reviews, does it need to use small programs to integrate some movie resources or collect users' movie-watching preferences? For example, if a public number does fashion dressing, does it need to use a small program to integrate the skills of clothes matching or display the user's photo submissions? It would be more complicated to handle these things with the public number, but it would be much easier to use a small program.

The second is to make the small program a streamlined version of the Native App after extracting the core functions.

This form should be the best understanding. Now there are too many Apps, and as long as the development to a certain stage, the same industry unified type of App in the interaction design is basically set. So now do a product is really difficult to make a brand image to make personalized, how to make a difference in the promotion of publicity, how to attract the precise user base. And this often means huge labor costs and capital costs. In such a case, the small program shows its value. Let the user actively download your App and long-term retention in the phone often use the cost is very high, but let the user in WeChat casually open and long-term retention in WeChat at any time to enable the cost is relatively low. You can try to extract the core functions of the App to develop a small program (so that the development cycle is relatively short, but also more in line with the positioning of the small program itself), in WeChat promotion and publicity, so that users can quickly experience the product service. When users are impressed by your small program and want to use the product with complete functions, they will choose to download the app corresponding to the small program. 10,000 steps back, even if the user does not ultimately download the app, then the small program has completed the task of reaching users in WeChat as a channel.

Third, the use of small programs in the WeChat group spread, enhance the vitality of the community.

Small programs have an important feature that is easily overlooked by developers, which is the innate nature of the community. Since the launch of the small program, WeChat has been trolled the circle of friends, a huge flow of entrances never directly open to the small program. But few people pay attention to the entrance of WeChat groups. WeChat also specializes in small program background data analysis force to join the WeChat group this piece, the importance of which is self-evident. People who have done community know that the initial formation of WeChat group is very easy to casually pull hundreds of people, but time is long, how many groups can still allow group members to continue to communicate around a certain topic? Doing a good job of community is not so simple as pulling people in, but requires careful maintenance by the manager. Small programs can play a positive role in community building. Check-in, business cards, voting, resource **** enjoyment, topic discussion ...... these are often used in the community to the function, but only rely on pure chat records, will become very scattered. If you develop a small program with corresponding functions according to the characteristics of the community, you can easily integrate these needs. With more forms of communication in WeChat groups, its vitality as a community naturally continues. Here is just to throw out a feasible angle, for specific community characteristics, there must be more possibilities.

Four, let the small program into the offline use of the scene, improve user stickiness

Small program another important traffic entrance, is the offline use of the scene. This is very well understood. The "nearby small program" function is obviously designed to increase the frequency of users using small programs in offline scenarios. More representative of the catering industry, WeChat open class has also been dedicated to the catering industry small program as the theme of a lecture. For example, a chain restaurant wants to attract more traffic, if you can use the small program to provide customers with online self-service ordering, seat reservation, fast payment and other services, then there is no doubt that it will be much better than simply using the public number to promote. Because only the restaurant to improve the dining experience, in order to really improve the user's stickiness. In addition to the food and beverage industry, there is also the tourism industry, the clothing industry, the furniture industry, the wedding industry, the education industry ...... these industries with offline stores, almost all of them can let the small program to make a big difference. Generally speaking, such entrepreneurs may not have their own development team, then with the help of small program third-party development tools can also be achieved rapid development. Currently more mainstream is the "speed application", this platform has a large number of small program industry templates, and do not know the code of the novice more friendly, the production process is visual, direct drag and drop components can build a small program, the production is completed after the code will be packaged and downloaded to the WeChat developer tools can be. There is a professional development team on their own development, not with the help of third-party tools development. The key is the idea of how to use small programs to improve user experience.

Fifth, let the small program to help the integration of e-commerce and social

Through the form of Web App to build a micro-mall, this is the majority of the micro-merchants have been the practice. But the small program, a product based on the WeChat environment, can truly adapt to the social attributes of WeChat. Maybe you will think Web App can also make a similar form of small program, and also do not need to comply with the restrictions of the rules of the small program, why do you have to go through the trouble of developing a small program? Yes, there will be some restrictions on the development of small programs, such as the framework must be within 2M, up to five layers of pages, UI design must comply with WeChat's specifications. However, the advantages of small programs are also obvious, can be retained in the use list, can be directly searched, can be shared in the form of cards on any page of the small program, can be directly docked to WeChat Pay ...... These small programs have their own halo, which is not enjoyed by the Web App on WeChat. And to do e-commerce on WeChat, it is very necessary to integrate with the social attributes of WeChat. Small program is a good bridge to further integrate the two.

The above provides some ideas, and I hope it can help entrepreneurs break the inherent thinking of the public number and App, and truly understand the value of small programs.