Research Status of the Relationship between Traditional Culture and Modern Advertising

Because China people are still nostalgic for the past, and we also have a culture of 5,000 years.

We can see that many advertisements use some traditional backgrounds and traditional props to show the charm of a brand. You can see the cases of floors, clothes, hot water crying and pharmaceutical industry. It is very helpful to build the company's culture with traditional culture.

Take an advertisement of "China is beautiful" in the image advertisement of China collar of Seven brand, he adopted the traditional background well. He used hordes of scenes and traditional props to promote his brand with ancient Chinese clothes and new Chinese collar, highlighting an emotion and a national costume.

Like Smith water heater, it adopts the model of water heater in 1950s, which makes Smith water heater durable, safe and classic. Although the water heater has no traditional culture, it is only a traditional background, but it can be seen that the advertisement is deliberately vague just to say that you want to use it for 50 years, which is still very useful in China, because people in China are nostalgic and follow the trend.

So now many advertising companies use modern marketing planning, high-tech equipment, traditional background and traditional props to match. I still have a lot of interpretations of corporate brands, so pay more attention to observation and see.