How to strengthen financial management under the trend of integration of traditional media and new media

(1) Strengthen the standardization and refinement of information management. Capital is the most basic material guarantee for the media industry to carry out all economic activities and commercial operations. In the face of the great integration of new media and traditional media, we should see the new changes in the management and use of funds, so as to adjust and strengthen the management means. First of all, it is necessary to establish a perfect network financial management system, which not only represents the need for basic hardware equipment and operating software, but also needs to carry out in-depth development and application of management software according to the operating characteristics of the media industry, strengthen the unity of various servers and data transmission ports, and improve the efficiency and speed of data collection and collation. At the same time, in view of the diversity of data forms in financial accounting data spread by new media, diversified research on the storage and use of financial accounting data such as picture data, audio data and video data should be brought into the data collection management network to improve the database integrity of financial management departments and ensure that their work can be effectively carried out on the basis of a more perfect and detailed database.

(2) Enhance management awareness. We should change from passive management consciousness to active management, from practical operation to decision support, and enhance the initiative, consciousness and innovation of financial management. In terms of establishing consciousness, we should not only strengthen the study of modern financial management theory and practical experience of specific financial managers, but also strengthen the study of middle managers and even the highest decision-making level in these aspects, and at the same time strengthen the close organic combination with the characteristics of new media financial management to ensure the effective implementation of financial management.

(3) Strengthen the security management of network data. Firstly, we should strengthen the monitoring function of software design in safety management, and at the same time improve the professional skills of managers in software operation and data analysis. In addition, special data monitoring points should be set at each control key point to ensure that the data can react quickly and effectively when it is abnormal, so as to realize the refined management of accounting data.

(4) Strengthening the construction of supervision and restraint mechanisms. First of all, to strengthen the construction of financial management risk supervision mechanism, it should include data supervision and risk early warning. First of all, we should establish a financial database, including not only the risks that traditional media have encountered and may encounter, but also the types of financial risks of new media, as well as the risks that may arise from the intersection of two media forms in the process of transformation and integration, so as to formulate data security levels and study corresponding countermeasures. In terms of internal and external supervision and restraint, we should first strengthen the construction of internal audit mechanism. Auditors should include not only financial management professionals, but also media professionals, so that the audit work can adapt to the specific development characteristics of the media industry. In terms of external supervision, we should give full play to the advantages of the media industry, enhance the public's consciousness of performing their duties in public opinion supervision, help enterprises and industries create a more scientific and rigorous external supervision environment, and promote the improvement of management level.