The four major portals from pc to mobile changes

1, the rise of new forms of content. PC era, the portal only need to do a good job of graphic content. In the mobile era, online video has replaced traditional streaming media such as TV as the mainstream, and new forms of content such as short videos, live broadcasts and audio are still in the midst of an outbreak.

2, the attention of the black hole increased. PC era, the search engine is the traffic entrance, the four major portals is the attention of the black hole, they all have considerable power of speech. Mobile Internet era, WeChat such attention black hole more and more, each with a certain amount of users of the platform, want to do their own content, the formation of traffic closed loop.

3, the trend of self-media prevalent: PC era, there are bloggers, but ultimately just write some personal mood, science and knowledge and so on, and no media properties. The mobile Internet era, the rise of self-media trend, everyone can produce content: articles, pictures, videos can be. The main self-media open content platform, through technology to achieve personalized recommendations, there has been such a big player as today's headlines, the user scale to catch up with Tencent and NetEase, and the four major portals head to head.