I want to start a company. How to give my company a good name? Computer related industries.

I can't say the specific name, you have to analyze it yourself. I hope the following information can help you name it.

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Information:

The names of companies and their products have a direct impact on consumers' purchases. Therefore, every company operator, without exception, carefully designs the company name and deeply realizes its role in the competition. Akio Morita, the founder of Sony, said: "Taking a resounding name is to arouse customers' beautiful association and improve the popularity and competitiveness of products." This sentence proves the importance of the company name to a certain extent. Sony is a famous company with great influence in the electronic industry market in Japan and even in the world. Sony's products are world-renowned, mainly because of its high-quality products and services, but also because of its name. Look at a passage by Akio Morita, who said, "We really need a company name to spread our information. It took us a long time to decide a company name. We write down many possible names every day and discuss them whenever we have time. The new name we ask for must be easy to recognize all over the world, and people can spell it equally in any language. We have done dozens of experiments and looked up various dictionaries to find a resounding name. "In order to find a company name that is unique in style, striking and short, and can be spelled in Roman letters, Sony should keep the same pronunciation in any country and look up many dictionaries. In Latin, they saw a word "SONUS", which may be the prototype of "sound". The pronunciation of this word is close to the pronunciation of the word "business" in Japanese, and they think it can be adopted. In addition, there was a popular word "Sonny" or "Sonus Boy" at that time, meaning "cute little guy", which just had the optimistic and cheerful meaning they expected. On balance, between "Sonny" and "Sonny", they chose the latter. But later, it was found that if the word "SONNY" was spelled in Roman, its pronunciation was exactly the same as that of "loss" in Japanese, and the word "loss" was taboo for businessmen, so they took one of the n in "SONNY" and changed it into "SONY." Sony "not only harmonizes the voice of" SOUNS ",but also embodies the meaning of" SONNY BOY "and has the meaning of optimism and integrity. Mr. Morita can't help thinking of the trademark of the company's products. Sony is easy to understand and remember. To put it simply, all products are labeled as "Sony", and the company name has been officially changed from "Tokyo Telecom Industry" to "Sony". Under the guarantee of its quality, "Sony" has become a symbol of high quality; Sony has become a well-known brand company. A company name with high generality and strong attraction will have an impact on the visual stimulation and psychology of the public. A company name with unique design, easy to read and remember, artistic and vivid can quickly capture the public's vision, arouse their strong interest and rich imagination, and leave a deep impression on people. The company name has a great influence on establishing a good image of the company. In the Japanese film market, there was such competition, Fuji and Sakura. In 1950s, Sakura Company occupied more than half of the film market. However, with the changes of the times, Fuji's market share is getting bigger and bigger, and finally it defeated Sakura Company and became the overlord of the film market. According to market research, the key to this competition lies in the company name. The word "cherry blossom" in Japanese embodies the image of "peach, soft and vague", while "Fuji" is associated with the blue sky and white snow of Mount Fuji in Japan, giving people a beautiful image. Due to the bad image of "Sakura", all kinds of advertisements are useless and can only be defeated. Therefore, when naming a company, we should carefully study the development and changes of consumer psychology and market, and choose an impressive name with a sense of the times and impact. The establishment of company names has different colors in different countries and different times, which has a great relationship with the development of a country's political system, economic system and ideological culture. Under the condition of private ownership of means of production, the name of a company is generally determined by the name of its founder or auspicious, loud, implicit and interesting factors. In China, after the founding of New China, a planned economy was implemented. Therefore, according to the principle of national unity, the company name is decided by the competent department of the company, and the company itself has no right to establish or change its name. At that time, the composition of company names was mostly "three-stage" or "four-stage". The so-called "three-stage" means place name+enterprise name+company organization form, such as Shanghai soda plant. The so-called "four-stage" is the form of "three-stage" plus property liability, such as the state-owned Nanjing wireless power plant. Using these two methods to name the company, on the one hand, we can see whether the company belongs to ownership by the whole people or collective ownership, which obviously has the color of planned economy; On the other hand, we can see where the company is and what products it produces, but we can't see the popularity and competitiveness of its products at all. With the development of market economy, great changes have taken place in the company name and its composition, which is the emergence of trade names in the company name. For example, Beijing Sitong Office Equipment Co., Ltd., in which Sitong is the company name. Moreover, as a company name that distinguishes different companies, the basic composition becomes "two-stage", or place name+business name, such as "Chen Zhuang"; Or trade name+enterprise name, such as "Chunlan Air Conditioning"; Or the organization form of firm+company, such as "Haier Group". No matter what kind of "two stages", it is essential for the firm. Therefore, under the condition of market economy, as the main style of identifying economic subjects, the company name actually refers to the trade name. Only the trade name is the image element in the company name and can be protected by the exclusive right to use the name. Therefore, the company name mentioned in this book as the company logo actually refers to the trade name. Although the trade name is only a combination of several Chinese characters, it shows more than the inherent meaning of several Chinese characters. As a company logo, it stores information such as the company's reputation and the market competitiveness of its products. This makes it a carrier of goodwill and has property value. At the same time, as far as a firm is concerned, it also embodies the cultural taste of the company, the cultural mentality and commercial pursuit of a specific era, a specific region and a specific group, and has potential cultural value. Obviously, a famous firm is indeed a very important intangible asset. However, many companies in China have left many regrets in the all-round market competition, because they still ignore their own names. Many China goods are synonymous with cheap goods abroad. The harsh reality is that many of them are the bitter fruit caused by the silence of trade names and low goodwill. In foreign countries, enterprises have become billionaires. Marlboro's goodwill has reached $3 1 billion, which is equivalent to two parts of its annual turnover. The well-known "Coca Cola" has a goodwill of $24.4 billion. As early as 1967, Coca-Cola Company declared that even if the company was reduced to ashes overnight, it could still come back to life, because with its goodwill, big banks immediately came to the door for loans, which is the unique charm of famous enterprises. The loss of trade name consciousness in China's business circles is a shortcoming left by the single planned economy system for a long time. A company is regarded as an appendage of a government department, and its name is usually only preceded by the names of provinces, cities and counties to show its nature or level. Sometimes when there are several similar companies in the same area, they are simply distinguished by serial numbers, such as No.3 Cotton Textile Factory and No.11 Radio Component Factory. The company name only lacks its own name-trade name. Fortunately, companies in China are awakening, and many companies have their own trademarks. As the embodiment of the whole company, the company name has been weighed by more and more companies. How to cultivate the company's own trade name is an arduous and effective exploration in China. With the transformation of market economy, many companies in China are inevitably faced with the problem of renaming, because the naming method of "three-stage" or "four-stage" does not meet the requirements of company identification. In recent years, under the baptism of market economy, a number of companies in Guangdong Province have become more and more famous. For example, Guangdong Zhujiang Refrigerator Factory, which Comrade Deng Xiaoping visited during his southern tour, is now renamed Kelon Joint-stock Group Company. The company was originally a national first-class company, and now it is renamed Kelon, which means the abbreviation of "Science Dragon". This is an open declaration, indicating that the company will March into science and gradually develop from the original production type to the production research type to meet the needs of the market. Paying attention to company naming is, to a great extent, the inevitable result of the impact of the reform tide. As the environment changes, it is necessary for some companies to change their names. However, the company must be cautious in renaming, because renaming is unfavorable to maintaining the stability of the company image. Renaming the company is a strategic decision, which can only be carried out after careful consideration of many factors. The biggest reason for the company's name change is the lack of trade name in the original name. And if there is a trade name in the company name, the reason for renaming is that the trade name is not loud. Although the change of company name is superficial, it also reflects its essence in a certain sense, which makes the company's popularity expand and then expands product sales. The timing of the company's name change is also important. When the company's operation changes or the nature of the company changes, it is generally a good time for the company to change its name, such as changing from a state-owned company to a joint-stock company. If the company has a long history, you can also consider using the old firm. For example, Shanghai Soda Factory reused the "Zhengguanghe" firm with a history of 130 years. Now there is a name change craze in southern companies. It is also a signal of qualitative change in the development of export-oriented companies in China. In other words, this is the need for Chinese to get rid of geographical restrictions or other negligence in the early stage of development and to integrate with international business practices and cultural habits of other countries. Export commodities are faced with consumers in unfamiliar cultural background. How to avoid the psychological barriers to purchase caused by misreading names is a big problem that company operators can no longer take lightly in today's global economic integration. At the beginning of starting a business, the randomness and preference of decision makers in naming are often invisible under closed conditions. Once the company develops to face the global market, it will see the narrow cultural vision at that time and understand that the name is the deep problem of the company culture. As can be seen from the above, the naming of companies and products is a university question. Nowadays, many countries have the names of professional companies, including linguists, writers, planners and "ghosts" with particularly rich imagination. Niemleber company in the United States specializes in naming, which has a history of more than 20 years and is still quite influential. Often the charge for a name is as high as $6,543,800+,which shows that naming is a unique creative thinking activity. 1, company name principle: (1) Pay attention to humanistic harmony, and strive to explore the cultural details of the company name when naming; (2) Pay attention to the geographical location, and strive to expand the historical potential of the company name when naming; (3) Pay attention to the right timing, and strive to develop the era connotation of the company name when naming; (4) Strengthen the functions of symbols and signs to avoid similarities; (5) Strengthen the unification of company name, brand and trademark; (6) Avoid featureless company names and highlight the "personality" of names. 2. Company name skills (1) The company name should be short and lively. Names have fewer words and strokes, which are easy to communicate with consumers and easy for consumers to remember. At the same time, they can also arouse the imagination of the public and have richer meanings. In the figure, the vertical axis represents the average public awareness of the company name, the horizontal axis represents the number of words in the company name, and the striped squares in the figure represent the awareness. As can be seen from the figure, the number of names has a certain influence on the cognitive level. The fewer words, the higher the understanding, that is, the shorter the name, the more powerful it is. For example, the word "South Goods" in the "South Goods" store and the word "Dang" in the pawnshop all summarize the contents and characteristics of their operations in short language, which is easy to remember and understand. (2) The company name should conform to the company's philosophy and service purpose, which is helpful to shape the company's image. For example, the word "Bluebird" in Bluebird Building is really like an island in the blue ocean, which is quiet and peaceful. In order to provide people with a place to rest, it poured out the "Blue Bird Love" to consumers, thus establishing a good corporate image. (3) The company name should have its own uniqueness. A company name with personality can avoid being identical with other company names, avoid confusing public memory and deepen the public's impression of the company. For example, Beichen Group's "Beichen", Tiandi Express's "Tiandi" and Lenovo Group's "Lenovo" have unique and impressive names. (4) The company name should have extraordinary boldness of vision, with impact and boldness of vision, giving people a shock. For example, Si Tong Group's "Stone" is taken from the homonym of English STONE, which means stone, symbolizing the constant impact of hard stones on the high-tech frontier. (5) The company name should be loud and catchy. For example, the word "McDonald's" is loud and rhythmic, so it has great communication power. The name is awkward, and the sense of rhythm is not strong, which is not conducive to the pronunciation effect, and it is also not conducive to communication, so it is difficult for the public to recognize it. (6) The company name should be auspicious. For example, the original name of "Goldlion" of Goldlion Far East Co., Ltd. is "Golden Lion". Considering that Golden Lion means "golden loss" in some local dialects, it is a taboo and unlucky name, so changing from "Golden Lion" to "Goldlion" has brought people a lot of money. Imagine who doesn't like such a company and who doesn't want to associate with it! (7) The choice of company name should have a sense of the times. A name with a sense of the times is distinctive, conforms to the trend of the times and can be accepted by the public quickly. (8) The company name should be universal. For example, when CoCa-CoLa Company formulated its marketing strategy in China in the 1920s, it decided to translate the company name "Coca-Cola" literally, so the translator arranged and combined Chinese characters with similar pronunciations and applied them to the packaging of beverages. When bottled drinks with these Chinese characters appeared on the market, few people were interested. The reason is that the original translation of Chinese characters means "mare made of wax" or "tadpole biting wax products" Imagine who would want the drinks produced by such a company. As a result, the Coca-Cola Company redesigned its name, and the Chinese characters on the bottle were changed to "happiness in the mouth"-Coca-Cola. In short, the criteria for judging a company's name are: whether it is easy to remember, whether its image is distinct, whether its expressive ability is strong, how unique it is, and whether it is easy to spread. The perfect combination of "sound, shape and meaning" is required for the company name to be beautiful, memorable and impressive. In the past, many companies often used multi-dimensional methods to use names, that is, the company name and product name were separated, and different products had different names. Although this method can make the company reduce business risks, it also has many shortcomings, such as: increasing costs, such as design fees, advertising fees, packaging design fees; It is not conducive to consumer differentiation, thus causing confusion; The inconsistency between company name and brand is not conducive to the establishment and dissemination of company image. With the advent of the information age, there are more and more media and channels for information dissemination. Therefore, in order to avoid the above shortcomings, the company name and brand name should be as unified as possible and complement each other. If a company takes its own brand-name products as its company name, it can improve its popularity, so if a product uses the name of a brand-name company as its brand, it can also increase its market share. Sony is a good example.