Toy electric business why do not do much

1, toys are not standardized products, the user experience is difficult to be consistent, not accustomed to how expensive or how cheap toys are. Because toys themselves have no standard price points, unless you can control the entire brand and production line. For example, Toys R Us. Vancl is the best not because he can wholesale and sell goods, but he can produce and brand.

2, toys are good for impulse spending, not planned spending. Most parents buy toys for their children, not planned when to buy, but in front of the toy store in the mall, the child cried not to buy will not leave the case of buying.

3, in China, it is difficult to have a toy sales season, unlike the United States, Halloween, Christmas and so on are the peak of the shopping, and the Chinese Spring Festival to buy the New Year's Eve, desperate to buy toys not many. To put it bluntly, it's still the difference between subsistence and well-off.

4, the logistics cost of toys is very high, light very large pieces (such as plush toys), small pieces are very heavy (such as vinyl toys), not too big and not too small is very fragile (such as limited edition, glass products). Therefore, the packaging and logistics costs are high and very uneconomical.

5, toys after-sales service costs are very high. Above said the problem of logistics costs, so the ensuing after-sales service is also a big problem. Bought inappropriate how to do? Bought do not want to do? On the current cost of toys and logistics costs close to 2:1 in the case of return and return again, it is better to send a new one directly to the customer,

6, the quality of toys in China is very poor, high-quality user base is relatively small. Le Tao was doing high-quality, but honestly, they can not afford to spend money, so that gift-giving people out of pocket, do not care about saving money, they go directly to the store to buy, who buy through the Internet ah. I've bought N wallE from LeTao and had a poor experience giving it away. It's not that the product is poor, it's that it's awkward to have a courier deliver a gift to your door.

7, on the profit margin: the profit margin of toys is very high, from the production chain to the sales chain, if the cost of 50 yuan can buy 200-300 yuan. But the production cost is very large, inventory backlog is also very serious, such as plastic toys, 50,000 individual items below, the mold fee will have to be amortized to 3-5 cents a piece. Plush toys, then, the cost of less than 500 is also quite high.