The future development direction of hairdressing industry

I am a walking barber. I graduated from high school and am now an uncle barber. I have been engaged in hairdressing for 20 years. From liking hairdressing at the beginning to insisting on hairdressing for life, and finally taking hairdressing as an art, insisting on doing one thing for 20 years requires a right life. I don't admire myself. I admire my clients who have been with me for nearly 20 years. Today, I will talk to you about the future development trend of the hairdressing industry.

No matter what business or industry you do, it is actually a business of being a man. We should understand the needs of consumers.

The demand of hair salon customers can't be compared with that of customers more than ten years ago. When I was a hairdressing apprentice, I would cut my hair for 2 yuan at a time. The customer's demand is long hair, just cut it short, which is completely the demand of life. With the improvement of living standards, when I was a hair stylist, many customers began to ask for perming, dyeing and styling. From the initial 2 yuan haircut, as long as it is cut short, now the shape and shape of curly hair are required to match the hair color and skin color, which is the increasing demand of customers.

Each period has its own products. At present, customers are concerned about how a hair stylist can satisfy his personality, customization and beauty, improve his value of the image and find self-confidence. This is the demand of customers now. Through self-image packaging, the job is easy to find, the object is found, the husband loves himself more and has more confidence in his work and life. This is the deepest demand of customers. Hairstylists can only serve customers better if they understand these needs of customers. This is me, too.

The most important core of the hairdressing industry is the barber.

In a hair salon, the overall skills and quality of hairdressers are very high, and the business of this hair salon will certainly not be bad. The customer needs have changed, so has the hair stylist's technical service system. The four basic styles advertised and the Fiona Fang Triangle technique of Sassoon are the basic skills that a hair stylist must master, and the technical foundation is very critical. These technologies can meet the most basic needs of customers. In terms of overall design, hair stylists should also learn tailor-made techniques, including after-service and after-service for clients, telling clients how to match hairstyles with clothes, and suggesting makeup and colors by professional images. Coupled with the overall creation tailored by the hair stylist, it has been welcomed by many customers. This is the importance of being a hairdresser in a hair salon. At the same time, the hair salon has also opened a personal tailor business, which is the rise of many personal studios.

After understanding the needs of customers and the importance of hairdressers, our future hair salon will enter two modes, one is a win-win chain store, and the other is a personal private tailor studio.

A few years ago, such as hair salons, foreign creative shops, card shops, quality shops and exquisite shops were all business directions. In the past, no matter what the orientation of hair salon operators was, the decoration of hair salons and the technical training of personnel were all carried out around this orientation. In recent years, consumers are disgusted with this kind of mobile shops, and there are many things that some shops leave after completing their cards. Without customers, everything is equal to zero. The shop is closed, but the hairdresser is still there. After the test of the market, these hair stylists are also rethinking themselves. Some hair stylists choose to work alone with old customers, open private studios, provide one-on-one technical services to customers, and decorate the environment according to the preferences of operators, or they can be desktop. It is also an idyllic style, providing customers with a comfortable and relaxed environment, not selling cards, and doing hair styles in a down-to-earth manner. The relative cost will be higher. Maybe there is only one person in the store who runs his own business, and customers are not available to make appointments for work. This is also determined by the change of customer demand and the greatest value of creating an image for customers. At present, the first way out for hair salons is to operate in a personal tailor's studio.

The second way out is for several hair salons to cooperate and win-win, and set up a large brand hairdressing chain. Hair salon is not only a place for technical service, but also a place to solve the problem of customer image, and a place for customers to get image experience. What should the scene of the hair salon look like now? Is it a clothing store? Jewelry store? Is it a handbag shop? Is it a shoe store? Is this a wig shop? In this scenario, hair salons should display products related to beauty, so that customers can be fully guaranteed in terms of participation, interaction, entertainment and experience. So as to form a compound micro-ecological hair salon, which can meet the needs of beauty lovers in one stop. This is also the second development trend of hair salons, which is a large-scale compound micro-ecological hair salon.

label

Traditional hair salons are places where customers can simply have their hair cut, permed and dyed. The scene is rows of hair-cutting mirrors, rows of hair-cutting chairs, as well as a lot of perm equipment and neatly arranged hair dyeing products. I believe this kind of scene will disappear in the next few years, and there will be two trends in the hairdressing industry in the future: one is a private studio with a comfortable and relaxed environment, and the other is a large comprehensive store with low unit price of hairdressing services. In-store decoration will add cosmetics, cosmetic modeling products, clothing, shoes and bags and other peripheral products about fashion, so that customers can complete their purchases and transactions in terms of participation, interaction, entertainment and experience. I believe that the hairdressing industry will soon get rid of the embarrassing scene of selling all kinds of cards without psychological hair. I believe that hair salons will return to the essence of barbershops and do their hair in a down-to-earth manner. I expect that these two business trends of hair salons will come soon, which will help more customers become more beautiful and enable our hair stylists to serve customers seriously instead of thinking about how to get customers to apply for cards every day.