Successful Marketing Case Example Reference Template

The need for case studies arose with the development of commodity production and exchange. So here is my compilation of successful marketing case example , just follow me to see it, I hope it can help.

Successful marketing case sample a

LeTV super phone: innovation Jin brand sales broke one million fastest record

implanted in the shed music program. in April 2015, LeTV entered the cell phone industry, launched LeTV super phone. It was not long before the product was launched, and there was an urgent need to leverage a program with both popularity and quality to complement the brand's communication. When we learned that "King of Masked Singer" was awarded to Jiangsu TV and produced by Canstar, the timing was right and the people were right! LeTV Superphone won the program's cell phone industry partner in one fell swoop. As a freshman program in the 22:30 slot, under the influence of unfavorable factors on the first day of the opening, the ratings still climbed higher and higher, and the ratings of the seventh issue of CSM 34 cities reached 1.583%. The average single-period broadcast volume of "King of Masked Singer" on LeTV.com is more than 70 million.

Thanks to the hot performance of "King of Masked Singer", LeTV's super phone recorded a single-day record of 59.4% in the ?9?19 Le Fan Festival? recorded an amazing performance of 594,000 units in a single day.

The cooperation between LeTV Superphone and King of Masked Singer has once again set a new benchmark for the implantation of cell phone industry in studio music programs.

The fastest record for a brand to break one million in sales is a new one. Thanks to the hot performance of "King of Masked Singer", the LeTV super phone in the ?9?19 Le Fan Festival? set an amazing performance of 594,000 units in a single day!

In less than 3 months since its launch, sales have exceeded 1 million units, the fastest record for a newly promoted brand to break a million in sales! At the end of September, the sales volume was nearly 2 million units!

The brand communication and marketing center of LeTV said: In the implementation of implantation, Jiangsu Satellite TV has brought LeTV one surprise after another! In the voting and scoring section of the program, Jiangsu TV cleverly used the LeTV Superphone as a prop to receive the voting results, not only the problem of product exposure was solved, but also the introduction of the section of the ? The concept of "Suffocating Moment" is introduced in the program. The concept of "Breathtaking Moment" was introduced in the segment: the emotions of concern, tension and anticipation in the program were combined with the LeEco Superphone's "Breathtaking Moment". Breathtakingly beautiful? The brand concept of LeEco Superphone is very much in line with the program's focus, tension and anticipation. In addition, the unique LeEco Superphone? Nine-screen live broadcast? In addition, the unique nine-screen live broadcast function of LeEco's superphone is also perfectly replicated in the big-screen TV terminal with the help of multi-camera screen capture and post-processing packaging in the program.

Successful marketing case example two

The new normal of electric car calls for productism

Down, down, or down! After 20 years of development of the electric vehicle industry, to reach its peak in 2013, production reached 36.95 million units, in 2014, the electric vehicle industry began to enter a new inflection point, in 2015, the relevant research shows that the industry as a whole declined 10%?15% year-on-year. For the overall decline of the industry, from a positive point of view, this decline is conducive to the structural optimization and long-term development of the industry.

Electric vehicle industry into the new normal

Objectively, the decline is not necessarily a bad thing for the electric vehicle industry, on the one hand, from the industry concentration, the industry is still too many companies, from the mature industry, money-making enterprises will not be more than five (many industries are double oligopoly situation). On the other hand, in the high-speed growth stage, enterprises are spelling stock, which in the marketing operation, we see is the enterprise spelling channel, spelling communication. In the industry's overall downturn under the situation, enterprises have to fight the stock, which forces enterprises to marketing innovation, especially in the product, in fact, from the 2015 Tianjin exhibition and Nanjing exhibition, we can also clearly see this trend. Some of the leading enterprises have begun to show the flavor of productism, some of the products of the leading enterprises, whether it is design, technology or creativity, has been y branded with their own brand, which is the electric vehicle industry began to move towards maturity of the sign.

As for the problem of overcapacity, we believe that the so-called overcapacity, mainly refers to backward production capacity, for the advanced production capacity, not only is not excess, but rather scarce. CCTV once reported a clothing brand, successfully achieved a balance between mass customization and personalized demand, in the clothing industry is increasingly competitive today, but the situation of demand exceeds supply.

This is an era of not subverting yourself, but being subverted by others.

The Internet era: electric car more need for productivism spirit

Shanghai, an electric balance car enterprise responsible for watching the topic of "? Internet +? The intelligent revolution of electric vehicles under" (see Issue 9, 2015 of this magazine), asked the author how to balance the relationship between technological sophistication and cost increase. In fact, this company's thinking about supply and demand remains in a state of separation. Consumers do not want technology or its overlay; consumers want products that fulfill their needs. As Drucker said, consumers want a hole in the wall, not an awl to punch the hole. The author suggests that the person in charge of thinking, how to deepen the connection with consumers through product innovation, to realize the relationship from the transaction to the transaction relationship conversion.

In fact, the above process or practice is productism. The so-called productism is to take the product itself as the strategy of the enterprise, to allocate various resources around the product, to continuously improve the quality of the product, and to form a corporate culture of continuous improvement and innovation in the company.

Why does the electric vehicle industry need productivism in the mobile Internet era? In contrast, in the industrial era, we emphasize technology and scale, and constantly emphasize the importance of marketing, because there are more intermediate links from the product to the consumer, and there is a considerable degree of information asymmetry between the consumer and the product, and the consumer's consumer behavior is to some extent passive, to be guided by the merchant's advertisements or marketing, in order to finally complete the purchase behavior. In the Internet +?

Consumers can be gathered and dispersed instantly on the Internet, which is both a huge business opportunity and a huge challenge. Even for a brand that was once a big hit, if it can't continue to develop a hot product that caters to consumer demand, the so-called brand may be nothing more than a logo.

This era, more proof of what we have been advocating? The product is skin, the brand is hair, skin does not exist, hair will be attached?

Productivism is the inevitable requirement of endogenous growth

Productivism is more far-reaching meaning is that, with the? The golden decade?

The more profound meaning of productism is that with the end of the golden decade, the electric car industry will face a change in the way of growth: from exogenous growth to endogenous growth.

The so-called exogenous growth, mainly refers to the integration of external resources to realize the scale and quality of growth. The opposite is endogenous growth, whereby internal innovation (e.g., R&D innovation, organizational innovation, improving supply chain organizational efficiency, improving human capital, etc.) is used to iterate products, thus achieving a kind of endogenous growth.

If we say in the EV? The golden decade? If in the electric car? golden decade, enterprises rely more on the integration of external resources to obtain growth, then in the future, electric car enterprises must adapt to rely on endogenous growth to obtain the market.

Under the endogenous growth approach, on the surface, companies are fighting over products, behind which is actually the organizational efficiency of different product chains.

Many people believe that the electric car industry is mainly facing the problem of product homogenization. In fact, the product is just the appearance, the essence of the problem behind it is: the phenomenon of supply and demand separation is still relatively prominent, the effectiveness of the industrial chain and the form of industrial organization is still relatively backward, the supply chain can not do a rapid response to consumer demand.

In the future, especially in the era of the mobile Internet, the electric vehicle industry is facing a major issue is: how to achieve a balance between mass production and personalized customization.

>>> Click the next page to enter more successful marketing case example related content