What are the tourism marketing means a simple list of points of the

Wuhan billion companies ---- tourism website how to stand out in the Baidu bidding

Tourism company is very suitable for doing the website to promote the network, the beautiful pictures of the tourist attractions is the most attracted to the tourists treasure. Imagine, when tourists from Baidu search to your website, click into the after seeing an immersive, or magnificent, or Zhongling Yuxiu, or fresh and elegant, or beautiful attractions, will be how the visual impact, will produce how strong desire to visit. But the premise of all this is that you can stand out in Baidu, so that tourists find you, the following techniques can help you do this.

1. Keyword selection.

The choice of keywords needs to be based on the enterprise products and services as the core to capture the customer search habits and psychology. The core of the enterprise network publicity is the enterprise's products, services, brands. Involving enterprise products, services, brand name vocabulary naturally become involved in the bidding of the first choice. Most of these words are often Baidu's popular words, some of the click price of up to tens of dollars. However, the advertising effect of these words how. This may not be. Look at the industry to, for example, do airfare customers: special airfare, location + special airfare which two words can bring more customers to the actual effect of statistics show. Guiyang airfare this word than the word special airfare can bring customers, while the click price is also lower.

Taking the business of traveling routes as an example. To travel customers will basically choose the local travel agency. Generally will also be added to the local word search. For example, in the statistical results, lose "Japan travel" to the customer to travel a very small proportion. And lose chengdu to Japan travel, chengdu to Japan travel offer, chengdu Japan travel travel agency offer to find customers, 90% is the intention of customers. Many of the customers who come to us with "Japan Tourism" are often looking for Japan-related travel information. And "Japan travel" this word bidding is relatively high. Therefore, travel agencies need to analyze the search habits of customers in detail. At the same time, according to the usual advertising results for judgment. In order to choose a reasonable keyword advertising program.

2. The choice of region.

Based on the distribution of corporate customers, the enterprise application of bidding ads to make judgments about the region to make advertising more accurate. Save the enterprise's expenses. Many enterprises can only business and the province, but it is to the country to put, although it brings a lot of advertising traffic, but at the same time also spend a lot of money. When the input and output is not proportional, will complain about the network advertising is not good, I think the problem is still in the advertising region.

3. Time period limitation.

Traditional enterprises can choose the advertising time according to their own situation, for example, some products or services need offline customers to customers more detailed explanation and communication in order to close the deal, the advertising time can be limited to office hours, so that when a customer clicks on the customer can get timely consulting services, thus closing the deal, and if it is at other times may be less likely to close the deal, which is also a method of advertising.

This is also a method of advertising.

In addition, travel as a non-daily service consumption, accustomed to travel before doing homework on the Internet, the intention of many customers like to slowly search the Internet at night to compare the majority of travel agencies and other businesses with the same working hours, the advertisement time is also placed on the normal working hours, missed a lot of customers between the non-working, and according to our statistics, this part of the customer's turnover rate And according to our statistics, the turnover rate of this part of customers is very high. In fact, we can also find that some of the enterprises that do well in network tourism, service consulting time are at least until 10 o'clock in the evening.

4. Landing page settings.

The landing page is that you set up each advertisement to click directly into the page, the vast majority of enterprises will be the landing page selected for the site's home page, the customer to enter the home page will need to spend time clicking several times to find the information he needs. Moreover, now 98% of the construction of the enterprise site is belong to the sick. Customers enter the site and can not quickly find the information they need through a good user experience. In the advertisement communication, there is a time limit to impress customers, beyond a certain time customers will give up and choose a new one. The most basic method is to choose the relevant keyword landing page to match the information page, "island tourism" landing page can be a special page of the island tourism, the customer clicks into the shortest possible time to find the demand for information.

5. Regular attention to the bidding platform's official blog.

The Baidu bidding blog platform is updated weekly. Now Baidu background optimization tips are also a lot to improve the star rating of keywords. Bidding money used, the key is to choose the intention of high, high conversion keywords. Search bidding with the network alliance, because the network alliance of advertising will be based on the search terms for secondary matching.