What is a public relations company? What exactly does it do? Thank you, God, can you help me?

It involves many fields such as interpersonal relationships, public communication, communication management, organizational behavior, and marketing, and has its own unique knowledge system. Therefore, public relations consultants need to master a large amount of knowledge, including political science, sociology, and communication. , psychology, management and other theoretical principles, including RACE working method, project management, process management, MI evaluation method and other technical methods, as well as media relations, public relations investigation and other professional skills. A successful public relations person must have good patience and alertness, strong presentation skills and good writing skills. Handling public relations well plays an important role for the country, enterprises, individuals, etc. Chinese name: Public relations company Foreign name: Public relations company Industry affiliation: Public relations planning, marketing planning Representative enterprise: Shanda Public Relations Planning Brand Directory Concept Definition Agency Composition Basic Type Business Scope Service Characteristics Company Strategy Company Development Industry Current Trends Latest Trends Expand Concept Definition Agency Composition Basic types Business scope Service characteristics Company strategy Company development Industry status Latest trends Expand Edit Concept definition of this paragraph A public relations company is a public relations company, which is composed of professional public relations experts and various public relations professionals. It is a specialized It is an information-based, intellectual, communication-based and organizational service organization that provides public relations consulting for social organizations or accepts entrustments to carry out public relations activities for customers. [1] Edit this paragraph Organizational Structure The organizational structure of a public relations company: 1. From the perspective of work scope, there are small companies limited to one place, as well as large companies across regions and countries. 2. From the perspective of business content, there are companies that undertake a single business, and there are companies that undertake multiple businesses. 3. In terms of personnel composition, there are small companies with a few people, medium-sized companies with dozens of people, and large companies with hundreds of people. Large and medium-sized public relations companies generally consist of four parts: (1) Administrative department. (2) Planning the audit department. (3) Professional and technical departments. Accept and complete tasks assigned by the planning and audit department related to the department's professional skills. The personnel mainly consist of a certain number of professional public relations experts who are proficient in professional technologies. (4)International and regional departments. Some large international public relations companies provide international public relations services to customers and have regional departments and international departments, which complete international public relations service projects in relevant regions and countries. 4. From the perspective of different characteristics, there are pharmaceutical public relations companies, manufacturing public relations companies, fast-moving consumer goods public relations companies, and visual communication public relations companies. For example, Drip of Water is a public relations type that focuses on film and television brand planning. company. [1] Edit this paragraph Basic types (1) Divided by internal business: Specialized business service company; Specialized business service company; Comprehensive service consulting company. (2) Divided by business methods: Cooperative type: This type of company is a company that cooperates with advertising companies and other companies. Independent type: This type of company insists on the uniqueness of its own operations and does not cooperate with advertising companies or other departments regardless of whether it operates single, special, multiple or comprehensive businesses. [1] Edit this paragraph Business scope Consultation, diagnosis, liaison and communication The organizational structure of a traditional public relations company Collect information News agency Advertising agency promotion Products Conference services Event planning Concierge service Printing production Audio and video production training services [1] Edit this paragraph The service characteristics are relatively objective and fair; Comprehensive technology and strong professionalism; more flexible and adaptable; [1] Edit this paragraph Company strategy first, crisis response preparation stage; second, crisis response clear goals and audience third, correct attitude and stress of crisis public relations Response 4. Implementation process public relations company strategy: corporate public relations management, personal image public relations, government city image planning, crisis public relations management [1] Edit this paragraph Company development According to the industry survey of the China International Public Relations Association, China Public Relations in 2010 The market (excluding Hong Kong, Macao and Taiwan) continues to maintain rapid growth. The annual turnover of the entire industry is estimated to be close to 15 billion yuan, an increase of 50% over last year. The number of professional companies with a certain operating scale and fixed customers in the entire industry is estimated to be around 1,000. , professional public relations companies employ more than 50,000 people. More than 80% of the country's professional public relations companies are concentrated in Beijing, Shanghai, and Guangzhou (Shenzhen). The three places are all very important cities. The main difference is the different customers. Large aviation equipment supply companies such as Boeing will set up headquarters in Beijing, and the focus of required services is on relations with the government or overall strategic activities; Shanghai is a financial The center is more of a market for fashion and high-end consumer goods; Guangzhou is closer to people's daily necessities, such as P&G, Heinz, Colgate, etc. On the one hand, large companies entrust public relations companies to coordinate horizontally and vertically, and on the other hand, they also set up media departments themselves. At the same time, they also push publication targets to various internal departments, and even raise them to the same status as sales when evaluating performance. There are currently no more than 120 mainstream media outlets in China that can be used for corporate hype, concentrated in Beijing and Guangzhou. Most of them are comprehensive daily newspapers and financial newspapers, including several financial magazines, one or two TV stations, and a news website. If a company wants to be taken seriously by these media, it is not something that can be done with money.