Traditional Culture Encyclopedia - Traditional festivals - What's the price of this car? How do car manufacturers make profits?
What's the price of this car? How do car manufacturers make profits?
The most important cost of a car is the production cost of the whole car, accounting for about 50% of the car cost and 40% of the car price. Vehicle production costs include parts procurement costs, vehicle enterprise management costs and fixed assets dilution costs. There are two places prone to profiteering. First, the old models lead to the continuous reduction of automobile costs, and most parts are localized, which reduces the cost. On the other hand, it has been produced for many years and has a certain scale. The cost of technology transfer and equipment depreciation added to each car is already very small. However, the overall price of such cars has not dropped much, thus forming a huge profit margin. The second is that the adoption of advanced technology leads to high car prices, and after the selling points of cars increase, they can give higher pricing. The second part is the cost of sales, which is also the main source of profit for dealers. The cost of sales includes the profit of dealers, marketing costs and some circulation costs. In order to train and encourage dealers, automobile manufacturers give dealers a great rebate, which is generally 2%-5% of the car price. Generally speaking, the rebate of tight money is between 2%; In order to encourage dealers to sell more non-tight models, manufacturers will give higher rebates. The third main part is the cost of parts. In addition to the procurement cost of parts in the whole vehicle, the tariff of parts manufacturers and imported parts in domestic parts is another important part of the cost. In particular, imported parts and components are an important part of automobile profiteering. In addition, a major source of profit for automobile manufacturers is after-sales parts sales. Because consumers generally require original factory production when replacing parts, such parts are monopolized by manufacturers, so manufacturers can get more than 30% profits here.
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