During the "Fourteenth Five-Year Plan" period, the construction of county commercial system will be improved from four aspects.

With the consent of the State Council, on June 1 1 7, the Ministry of Commerce and other departments issued the Opinions on Strengthening the Construction of County Commercial System to Promote Rural Consumption (hereinafter referred to as the Opinions).

In order to let the public better understand the Opinions, a few days ago, the head of the Circulation Development Department of the Ministry of Commerce interpreted the relevant contents. The person in charge said that the main path of the county-level commercial system construction during the "14 th Five-Year Plan" period is reflected in the "upgrading" of facilities, goods and services, modes and supervision, which is helpful to solve the problem of the unbalanced development between urban and rural areas in the rural commercial field at this stage.

Developing county commerce is helpful to solve the imbalance between urban and rural development.

At present, the imbalance between urban and rural development is obvious in the rural commercial field, which is manifested in the low level of rural commercial facilities, low quality of goods and services, and the market order needs to be improved.

The person in charge of the Circulation Development Department of the Ministry of Commerce believes that this has both market reasons such as weak willingness of market players to go to the countryside and institutional factors such as weak regulatory power.

According to reports, the opinions issued this time are divided into 10 parts, with a total of * * * 3 1. The first part is the general requirements, and puts forward the implementation of "county commercial construction action", and strives to basically realize chain supermarkets and logistics distribution centers in counties, business centers in towns and villages, and express delivery in every village by 2025, so as to increase farmers' income and rural consumption. The second to ninth parts are the main tasks of the county commercial system construction, including: improving the rural circulation network, strengthening the cultivation of market subjects, enriching the rural consumer market, enhancing the upward ability of agricultural products, improving the agricultural product market network, strengthening the market construction of agricultural means of production, innovating the circulation format and mode, standardizing the rural market order and strengthening market supervision. The tenth part is the safeguard measures.

The person in charge said that in view of the consumption characteristics of the eastern, central and western regions of China and the differences between the north and the south, the development of county commerce should adhere to three principles:

First, adjust measures to local conditions and seek truth from facts. Combine the characteristics of rural population and consumption habits, improve commercial outlets, encourage circulation enterprises to explore rural markets, and encourage production and service enterprises to develop products and services suitable for farmers, especially the elderly, women and children.

For example, in villages with concentrated population, develop chain stores to provide diversified services for villagers. In villages with a small population, through the empowerment of e-commerce and supply chain, the mom-and-pop shop will be transformed to ensure the supply of basic daily necessities.

The second is hierarchical classification. The county strives to enhance its comprehensive business service capability, and upgrade its comprehensive business service center and logistics distribution center. Villages and towns focus on strengthening regional service capabilities, building township business centers, promoting the integration of shopping, entertainment, leisure and other formats, and expanding services to surrounding rural areas. The village focuses on strengthening the convenience service capacity, guiding large-scale commercial circulation enterprises to extend supply chain services to the village and optimize the supply of goods.

The third is the combination of sinking and rising. While improving the three-tier commercial network of counties and villages, we will promote the development of county industries, attract more talents to return to their hometowns for entrepreneurship and employment, and make the countryside a beautiful home to live and work in peace. Strengthen the construction of agricultural products production and circulation system, speed up the improvement of agricultural products quality and standardized production, improve agricultural products market network, develop cold chain logistics, expand the coverage of e-commerce in rural areas, strengthen the docking of production and marketing, and help farmers sell good products at high prices. Improve the service function of county cultural tourism, attract urban residents to spend in rural areas, and promote farmers to increase their income and get rich.

Clear the direction and path of county commercial system construction from four aspects.

According to reports, the main path of county commercial system construction during the "14 th Five-Year Plan" period is reflected in four aspects of "upgrading":

The first is the upgrading of facilities. During the "Fourteenth Five-Year Plan" period, the "three batches" upgraded the commercial facilities at the county, town and village levels. In the county, we will focus on upgrading a number of comprehensive business service centers and logistics distribution centers to strengthen the comprehensive business service capacity of the county. In towns and villages, we will focus on upgrading a number of township commercial centers, increase the function of life service, and promote the integration of shopping, entertainment and leisure. A number of mom-and-pop shops in the village have been transformed and upgraded into new chain convenience stores. At the same time, encourage local conditions and enrich the express delivery of agricultural products.

The second is the upgrading of goods and services. China is a big country in manufacturing and life service industry, and it is fully capable and qualified to provide more high-quality goods and services suitable for rural consumption characteristics. This can not only meet the needs of farmers' livelihood, expand rural consumption, but also help enterprises to explore the rural market with great potential, which can be described as "killing two birds with one stone". It is necessary to guide urban production and circulation enterprises to enter the rural market, extend the marketing network to the countryside, develop goods and services suitable for the rural market, and promote upgrading. Rural areas are also rich in service resources. It is necessary to develop rural tourism, folk customs, characteristic culture, leisure agriculture and other services to promote the integrated development of rural commerce, tourism, entertainment and sports.

The third is the mode upgrade. The main keywords are "transformation" and "integration". "Transformation" is a digital and intelligent transformation. On the one hand, vigorously develop rural e-commerce, further expand the coverage of rural e-commerce during the 14 th Five-Year Plan period, and strive to solve the "last mile" problem of rural online shopping. On the other hand, promote traditional rural commercial enterprises, apply modern information technology on a large scale, and upgrade software and hardware. "Integration" means promoting cross-border development in function, promoting the organic integration of various commercial formats such as "commodity service", "cultural tourism", "planting sightseeing" and "ecological leisure", and realizing multi-function and multi-purpose in one net.

The fourth is regulatory upgrading. During the "Fourteenth Five-Year Plan" period, standardizing the rural market order and strengthening market supervision will be placed in a prominent position. The market supervision department will enrich law enforcement, intensify law enforcement, improve the linkage mechanism between urban and rural areas, strengthen source management, and severely crack down on illegal business practices such as the production and operation of fake and shoddy goods in rural areas. At the same time, increase publicity, promote the construction of rural credit system, and strengthen industry self-discipline.

At the same time, the head of the Department of Circulation Development of the Ministry of Commerce revealed that the Ministry of Commerce will, in accordance with the requirements of the Opinions, establish a coordination mechanism with relevant departments, clarify the division of tasks, implement work responsibilities, formulate relevant policies, promote local governments to introduce targeted measures in light of local conditions, and do a good job in implementation, so as to promote the construction of county-level commercial systems and achieve substantial results.

Specifically, it will focus on strengthening classified management services, strengthening financial investment guarantee and investment and financing support, and improving standard statistics and guiding assessment.

This paper introduces eight concrete measures to strengthen the construction of county commercial system.

When talking about the specific measures of the Opinions in strengthening the construction of the county commercial system, the person in charge of the Circulation Development Department of the Ministry of Commerce said that it will start from the following aspects:

The first is to improve the rural circulation network. The problem of insufficient rural commercial facilities can be solved by improving the commercial facilities in county towns, building township commercial centers and transforming traditional rural commercial outlets.

The second is to strengthen the cultivation of market players. By supporting the digital and chain transformation of enterprises, we will cultivate new rural business entities and expand new agricultural business entities to solve the problem of small and weak rural market entities.

The third is to enrich the rural consumer market. Develop more consumer goods suitable for the rural market, optimize the supply of rural life services, improve the function of county cultural tourism services, and solve the problem of insufficient supply of rural goods and services.

The fourth is to enhance the upward ability of agricultural products. Improve the supply quality of agricultural products, improve the commercialization of agricultural products, strengthen the cultivation of agricultural brands, and drive farmers to increase their income.

The fifth is to improve the agricultural product market network. Improve the backbone network of agricultural products circulation, accelerate the development of the origin market system, improve the public welfare guarantee ability of agricultural products market, speed up the short-board of cold chain facilities, and promote the effective docking of small farmers and large markets.

Sixth, strengthen the market construction of agricultural means of production. Improve the circulation network of agricultural materials and enhance the service ability of agricultural materials.

The seventh is to innovate the circulation format and mode. Support large enterprises to develop supply chain empowerment, expand the coverage of e-commerce in rural areas, develop county and rural logistics distribution, and strengthen the long-term mechanism of production and marketing docking.

Eighth, standardize the rural market order and strengthen market supervision. Strengthen law enforcement and supervision of rural markets, promote the orderly development of agricultural resources markets, and strengthen market quality and safety supervision.

It is understood that the construction of county-level commercial system during the "14 th Five-Year Plan" period will highlight the county as the starting point. At the same time, highlight the two key points of sinking and rising. Sinking means guiding and promoting urban production and circulation enterprises to the countryside, driving new products, new services, new technologies and new ideas to the countryside, gradually narrowing the consumption gap between urban and rural areas, and allowing farmers to enjoy the same level of consumption environment and the same quality of goods and services at their doorsteps. Upward effect is to promote agricultural products to enter the city, establish a closer connection between production and marketing, reduce circulation links, improve circulation efficiency, reduce circulation loss, cultivate agricultural products brands, increase farmers' income, and let urban consumers obtain agricultural products with better quality and more reasonable prices.

In addition, by promoting informationization, standardization, intensification and standardization, coordinating the construction of software and hardware, filling the shortcomings of rural commerce and highlighting the modern circulation system. At the same time, to improve the modern rural commercial system, it is necessary to increase farmers' income and enhance their sense of acquisition and happiness at the individual level; Macroscopically, we should also expand rural consumption and form a strong domestic market.