Is Internet thinking subverting China's original marketing methods?

There is a saying that marketing under internet thinking is to go to marketing. Marketing is no longer a "value transfer" channel under the traditional McKinsey model, but creates value for users. Everything is user-centered, allowing users to own brands and products, and the marketing department becomes the spokesperson for users' interests. In the traditional industrial era, it is a "seller's market" centered on enterprises. Enterprises determine the needs of users, and the marketing department is the spokesperson of enterprises. The task is to explore the product value in existing products and inform consumers of the product value. It is a one-way information transmission, and consumers can only passively accept and choose this information. In this context, enterprises are guided by sales and profits, and consumers are just "customers".