What is social e-commerce? What are the types of social e-commerce?

Social E-commerce refers to the use of social networking sites, SNS, Weibo, social media and online media to assist the buying and selling of goods through social interaction and user-generated content.

At present, domestic social e-commerce models are mainly divided into group model, distribution model, community model and service model.

-Grouping mode: When shopping on such social e-commerce platforms, users can enjoy lower prices if they share goods and trigger acquaintances or netizens to join.

-Distribution mode: individual shopkeepers need to complete the whole process of purchase, pricing, sales and after-sales consumption; Under the membership-based e-commerce model, the distribution platform provides standardized services for the whole industry chain, and shopkeepers can earn income by sharing and recommending through social relationships.

-Community group buying: the community group buying platform provides warehousing, logistics and after-sales support, and the community leader is responsible for community operation, mainly including community operation, order collection, commodity promotion and distribution.

-Content-based social e-commerce: In order to meet the fragmented and personalized consumption needs of young people, e-commerce and content industry chain are gradually merging, influencing consumers' decision-making through content and guiding consumers' shopping behavior; Content social e-commerce refers to guiding consumers to shop through various forms of content.