Characteristics of traditional marketing?

The characteristics of traditional marketing:

1. The service idea is urgent to improve, the service system is incomplete.

Service ideology is in fact a consciousness, a responsibility, but also a kind of emotion. Cold products usually only have the value of use and the price after the transaction is completed, but once infiltrated into the service idea will soon become vivid. Due to the penetration of people's consciousness, responsibility and emotion in the process of manufacturing, designing and distributing products, the products themselves and the whole marketing process become full of the spirit of service. However, in the traditional concept of service, many enterprises simply do not emphasize this, or even downplay the idea of this kind of service, and thus its entire service is very thin, the construction of its service system is also incomplete.

The emergence of this service situation on the development of enterprises is in fact very unfavorable, because the service idea will penetrate into the three-dimensional service process of each link to go, will penetrate into the process of providing customers with services in each post, each executive body to go. And now we see, because the service idea is not in place, the inner core of the whole service system is not in place, which will affect the function of the whole service and the level of the service system.

2. The service process is long and the service effect is poor.

In the traditional marketing form of the service system included, there are usually two aspects of the situation: on the one hand, the production-oriented enterprises themselves to provide services; on the other hand, it relies on access to dealers to provide a variety of services with the cooperation. These two kinds of services are finally transformed into reality, transformed into consumers can personally feel the actual service, must have the channel distributor's orderly cooperation in order to be able to complete. But because many small and medium-sized enterprises rely on the channel is too long, and in this long channel, the enterprise encountered a variety of channel dealers have differences in the situation, we each seek the point of interest, the mechanism for seeking benefits back are not the same. This determines in the whole long pass line, the concept of service understanding is not the same, the service system construction of the importance of not the same, in the construction of the service system in the process of the use of means, methods are not the same. So that each circulation link in the performance of the service effect is not the same. Traced back to the production-oriented enterprises, the final performance of the service in the comprehensive assessment index is relatively low.

This situation is like a program in Hunan TV's "Happy Camp" program. In this program, each participant of the group is separated by a baffle, put on the headset, the first guest speaks, does the action, and performs according to the topic on the question board, and the result of the final replication of the result is very horrible, the first performer's language and action are all changed shape. Such a program is called Happy Fax, but it can trigger a lot of vivid revelation: the deformation of management replication and service replication.

3. The front-line service lacks strength, and the overall service image is not eye-catching.

In the traditional marketing form of traditional enterprises, due to the lack of overall implementation of the idea of service, due to the lack of the necessary service charter, so usually in its service system of the human resources system, often lack of specialized front-line service personnel. Even if there is such a service personnel, often not as an important position, and therefore there is no systematic training of service personnel in such positions and these service positions linked to each other to become the first-line service system. It is for these reasons, so they show a lack of characteristics in the specific service, lack of strength, sometimes even perfunctory; this service where there will be a glowing image? Therefore, the real problem lies in the traditional service system, perhaps as a business, as practitioners have paid a lot, invested a certain amount of time and energy, but often in the effect of the performance is not good, such a situation in the end where the reason? The reason lies in the traditional marketing characteristics of the business itself and the systematic construction of our service system.

In short, the traditional marketing in the traditional service system, in addition to a small number of companies with a certain scale, with a strong sense of international business has a certain level and in-depth service system, the majority of operating companies did not extend the construction of such a service system to the systematization, specialization and the scientific road up, did not really lead along the realization of the competitive advantage of the marketplace to come.