Analysis of factors related to the development of conference and exhibition industry and countermeasures and suggestions

Related factors and the role of the development of the exhibition industry is becoming more and more prominent exhibition industry involves industry, agriculture, trade and many other industries, structural adjustment, market development, promote consumption, strengthen cooperation and exchanges, expanding exports, and promote rapid and sustained and healthy development of the economy to play an important role. Specifically embodied in:

Firstly, it can produce powerful interactive ****win effect. The convention and exhibition industry can not only bring direct income such as venue rental fee and building fee, but also pull or indirectly drive the development of dozens of industries, directly create commercial shopping, catering, accommodation, entertainment, transportation, communication, advertising, tourism, printing, real estate and other related income; not only gather popularity, but also promote the development of major industries, and have a significant impact on the economic development and social progress of a city or region and the Catalytic effect. According to relevant statistics, a good convention and exhibition can reach 1:9 or even higher in terms of economic pulling effect.

Secondly, it can obtain high-quality resources. The convention and exhibition industry gathers huge information flow, technology flow, commodity flow and talent flow, which means that all industries can obtain comparative advantages, optimize the allocation of resources and enhance the comprehensive competitiveness in the tide of openness in the aspects of products, technology, production and marketing, etc. The development of convention and exhibition industry can continuously create and promote the development of the economy. The development of conference and exhibition industry can continuously create "myths", and Boao effect is one of the most typical examples. After the international conference center was built in Boao, which is a poor and remote place, it attracted many domestic and foreign conference organizers, participants and tourists with its good ecological, humanistic and security environment.

Third, it can enhance support. The development of various industries, especially the manufacturing industry, to survive and enhance its competitiveness, requires the collaboration of related service industries, and the acceleration of new industrialization and the construction of new rural areas is even more indispensable to the support and assistance of the convention and exhibition industry. Among them, convention and exhibition is an extremely important service content. As a special service industry, convention and exhibition economy can serve and enhance the radiance and influence of the city towards the neighboring areas. Therefore, the convention and exhibition economy has a huge effectiveness.

Countermeasures and suggestions for the development of convention and exhibition industry?

(I) Conform to the rules and play the role of industry associations. After entering the wto, the government is determined to comply with the rules, change its functions, and withdraw from direct intervention in the management of market economic operation. The era of government-enterprise separation is gone, and enterprises can look forward to the coordination of relations, information transfer, market standardization and other services and management functions will be implemented by industry associations. Therefore, the role of association organizations should be played to strengthen industry self-discipline and coordination. It should set up a national exhibition industry management organization as early as possible and adopt computer network technology and other high-tech means to establish a nationwide information network; rationalize the relationship with customs, taxation and other relevant departments, abolish the multi-track system of price, establish an open, fair and just exhibition environment and competition order, and strive to realize standardization as soon as possible in operation and gradually converge with the international practice. In addition, the transformation of government functions does not mean the complete liberalization of the market; on the contrary, the government's macro-control will marketize, dynamize, evaluate and certify the quality of exhibitions and the qualifications of exhibition companies, and gradually transition from the approval system to the standard system and registration system. So that the conference and exhibition industry can have "laws" to follow and "rules" to follow. It is reported that at present, the relevant departments of China's government are formulating relevant laws and regulations on the management of the exhibition industry, and some local governments are also working on the legislative work of the exhibition industry. Such as the first local regulations of domestic exhibition industry - Shanghai exhibition regulations, has entered the drafting stage, the main content is to rationalize the administrative department and customs, commodity inspection, industry and commerce, taxation and other departments of the legal relationship between, to overcome the shortcomings of the multi-headed management, but also will consider the qualification requirements and legal procedures of the exhibition company to run the exhibition.

(2) Improving service level and accelerating talent cultivation. The conference and exhibition industry belongs to the service industry of the tertiary industry, which is different from the primary and secondary industries, and is a marketing process, the key is talents, customers and services, and the demand for capital is not prominent. The improvement of service level should not only improve the software service, such as the establishment of relevant service providers, legal consulting agencies, professional audience checking system, but also improve the construction of hardware facilities, such as the establishment of post offices, necessary business service departments and dedicated transportation lines. After joining wto, there will be more foreign capital and exhibition management personnel entering into China, which will bring the advanced experience and concept of international exhibition industry. With good ideas, we can cultivate our own convention and exhibition talents, formulate rules and systems, and improve hardware and software services. The strange shortage of exhibition professionals is the bottleneck restricting the development of the exhibition industry, so it is urgent to speed up the training of exhibition professionals. The relevant departments should organize training courses and lectures for exhibition professionals in a timely manner. This kind of training courses and lectures is very important, because the students studying in colleges and universities from now on are less than 3 years, more than 4 to 5 years to master the professional theory, the days are long, distant water can not quench the thirst of the near. Now most of the personnel engaged in the exhibition work with practical experience and lack of theoretical knowledge and advanced, modern means of exhibition management, if you can through short-term training, can achieve immediate results.

(3) Exhibition should be industrialized and branded. After joining wto, with the opening up of China's service trade field, the large-scale entry of foreign exhibition companies has intensified the competition in China's exhibition market, which has prompted China's exhibition industry to face the market, carry out strategic restructuring across regions and departments in the competition, set up exhibition groups, realize capital expansion, improve the scale of enterprise organization, and embark on the road of industrialization.