Entity retailers in the implementation of O2O should take what product price strategy

Since it is O2O, there is bound to be an online store, offline store linkage, you need to open up the membership, merchandise, marketing, trading and other systems, the development of the price is also the core, there are a few common patterns:

1, online and offline the same models at the same price: in order to narrow the obstacles caused by consumer perception of uncertainty, if the price does not exist than the words of the nature of the natural buy without fear.

2, online and offline the same models at different prices: for example, online prices are lower than offline, is the flow from offline to online diversion; offline prices are lower than online, the flow of customers to the line to attract, enhance the experience and consumption of collateral.

3, offline wireless on there: diversion from offline to online, transfer stock, through the marketing model, price advantage into incremental and retention rate.

4, different membership levels: ordinary members are priced according to level; paid members are priced according to interests.

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